The Moving picture world (November 1921)

564 MOVING PICTURE WORLD December 3, 1921 In the Independent JField "Burn 'Em Up Barnes" Is Rapidly Speeding Along Toward Broadway Johnny Hines in "Burn 'Em Up addition, Johnny has made a name not been divulged, but it is stated Barnes" is now on his last lap for himself in the title role of that their first names all begin with around the country and is coming Torchy Comedies and his friends the same letter that graces Johnny's, will be waiting for him. and that they are all real Americans Mr. Burr announces that the two born and educated in the U. S. A. stars who will appear in connec It is believed that "Burn 'Em Up tion with the New York presenta Barnes" will be as great a success tion are both leaders in their par in New York as it has been else ticular fields. There names have where. Chic Sale Reaches New York and Confers with Beyfuss and Hiller Charles (Chic) Sale, whose first tion, has been conferring with of the Middle West, as well as motion picture, "His Nibs," was Alexander Beyfuss, president of Canada and the Sunny South, and produced by Exceptional Pictures' Exceptional, and L. L. Hiller, it is not anticipated that anything Corporation, has been appearing president of His Nibs Syndicate, will happen to this "racing machine" during the current week as a vaude Inc., distributing this picture. Mr. to prevent it reaching Broadway ville headliner at the Royal Theatre, Sale feels that the best qualities of within a short time. New York City. Mr. Sale finished his art have been transferred to the "Burn 'Em Up Barnes" is said his work on this picture during the screen and his friends in the smaller to be a funny fellow, equally at summer and vaudeville contracts towns will now have the opportunity home with hoboes or in the man have kept him busy in the Middle of enjoying them. He has been re sions of the elite, to be always West since that time. ceiving numerous letters asking smiling and a great dispeller of When not busy at the theatre, Mr. when he would play the smaller gloom, and the production has been Sale, who is a thorough showman towns, successful wherever shown. In and knows the value of co-opcra down the home stretch toward New York where his manager, Charlie Burr, head of Affiliated Distributors, Inc., is planning to show this production on Broadway. Negotiations are under way for a theatre for a special showing and in conjunction with this picture, preparations are being made for also presenting two big stars of the spoken drama or musical world. "Burn 'Em Up Barnes" has been speeding pretty much all over the country, having hit the high spots The conferences were largely with reference to national exploitation and publicity campaign for "His Nibs." Mr. Sale also during his stay has had a number of new photo /^i ■ ft/~\l ti /T l l t\ i **graphs in character taken, and been Campaign on On, Mabel Behave interviewed by fan marine editors and feature writers for news syndi Hirsh Prepares Big Exploitation Sarg to Portray Original Goiter Because of the numerous requests received from all parts of the country. Tony Sarg has prepared for his Almanac a reel dealing with the original golfer of prehistoric days. This has been scheduled as the seventh issue of Tony Sarg's Almanac and deals with "the famous match at the Caverock Country Club between Niblickus Stonehenge and Mashus Flintpebble, which also introduces the original golf widow, Mrs. Mashus, who performs true to the traditions of the present generation. It is described as a delicate satire on "cow-pasture pool," coupled with a riot of fun. Because of the popularity of the game this subject is believed to have wonderful exploitation possibilities. An extensive exploitation campaign has been arranged for "Oh, Mabel Behave," the first release of the newly incorporated Photocraft Productions, of which Nathan Hirsh is president. Novelties ranging from campaign buttons, mirrors, "Put and Take," and other games and stickers to a specially composed Fox Trot and song bearing the same title as the picture are planned. The musical composition is said to be very catchy, with three verses of appropriately humorous lyrics, and arrangements are being made with music stores throughout the readers and motion picture theatre patrons of the country, who will be interested in advance in his country for sales campaigns a week catei an Q{ whom have shown great screen appearance, or two before playdates. interest in his first motion picture Mr. Sale also conferred with Mr A widely assorted variety of strik and mentioned it in their articles. Beyfuss regarding his second ing lithographs, consisting of four All of this, it is pointed out, has motion picture which will commence styles of one-sheets, three styles of direct value to the exhibitor, by in the spring and will probably be three-sheets, three styles of six keeping Mr. Sale's work before the a small town comedy. sheets, as well as twenty-four sheets, are being made. Hand colored artistic 11x14 and 22x28 photographs and oil paintings are being made by the Kraus Manufacturing Company. There will also be an elaborate sixteen page, two colored press book of distinctive design, replete with up-to-date ploitation suggestions. Famous Italian Director Made Weiss Brothers* Bible Films The film version of the Old Tesex tament is to be released soon to both the theatrical and non-theatrical '■OH, MABEL BEHAVE," A FIVE-REEL COMEDY WITH MABEL NORM AND, OIVEV MOORE MACK SENNETT AND FORD STERLING. (PHOTOCRAFT PRODUCTIONS, INC.) trade by Weiss Brothers' Artclass Pictures' Corporation. The production was made by Antonio Pierro Gariazzo who is said to have been responsible for some of the more ambitious of the Ambrosio film spectacles which enjoyed successes in this country. The conceiver of the project and producer was Armando Vay and among the large number of principals are some of the leading stage and screen players of Italy, France and England. Among the subjects treated are "The Creation," "Garden of Eden," "Cain and Abel," "Noah's Ark." "End of Flood," "Tower of Babel," "The Patriarchs," "Sodom and Gomorrah," "Esau and Jacob," "Joseph and His Brethren," "The Book of Ruth," "The Shulamite Woman" (from the Songs of Solomon), and "The Exodus." Twenty assistant directors were used in filming the production, and the tremendous mob scenes and spectacular effects are said to have transferred to the screen the grandeur beauty and drama of the Old Testament.