The Moving picture world (November 1921)

Record Details:

Title:
The Moving picture world
Date:
November 1921
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
000468
Language:
English
Subjects:
Motion picture industry, Motion pictures
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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8S2 MOVING PICTURE WORLD December 24, 1921 Wid Gunning has made more money for Exhibitors than any other individual J H-u.,, , 1812. j G™»« Si DUNNING ZOM lUri tot Sutm Pmorr .... IWEwEluabnbS. ^BuBrffcHiiilMI^^ HKThttlMMkSu ILV * MNfl # 'LL stand back of that statement. And I / know it won't be challenged. f Back in the Eclair days when Wid Gunning was making money for exhibitors by showing them how to advertise and doing it * for them — at a time when most of us didn't know we had anything to advertise in a "movie." Back to the start of the review service when "people" said, "You will never get exhibitors to pay ten dollars a year for reviews." And clear through the days when we made the discovery that exhibitors would pay ten dollars and more if necessary to get honest, unprejudiced, competent, intelligent, appraisals of motion pictures — Wid Qunning has been making money for exhibitors. On through the recent years of his association with George Loane Tucker, Lois Weber and other leading producers; right up to the moment that finds the four-square, clean-cut, square-shooting distributing organization that bears his name — Wid Qunning has always made money for exhibitors. Ten years ago— yesterday— and today — Wid Gunning's bread and butter, Wid Gunning's milk and honey — have depended upon the exhibitor, has rested upon making money for the exhibitor. Wid Gunning has never "sent an exhibitor wrong" in his life. Wid Gunning has prospered because he has been true to the exhibitor faith placed in him. And Wid Gunning's distributing organization is prospering because it is created to make money for exhibitors — By giving them pictures that make money; exploitation that makes money; efficiency of operation that makes money.