The Moving picture world (November 1921)

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December 24, 1921 MOVING PICTURE WORLD Which machine does YOUR income depend upon do you give your projector the same consideration as you do your motor car? THE AUTOMOBILE IS USUALLY CAREFULLY LOOKED OVER AFTER A LONG RUN. AT THE FIRST FAINT KNOCK IN THE ENGINE THE CAR OWNER USUALLY INSISTS THAT A MECHANIC LOOK IT OVER. How often is your Simplex mechanism on the repair bench? A MAN SELDOM EXPECTS HIS MOTOR CAR TO RUN AT HIGH SPEED FOR YEARS WITHOUT SOME SIGNS OF WEAR. Do you know that the projector, geared-up higher than a mpt usually run on "high' MANY CAR OWNERS CONTINUALLY REPLACE REaR ENDS, TIRES AND OTHER WEARING PARTS BECAUSE THEY EXPECT TO. Do you cuss about "poor material" when a sprocket DOES need replacing? THERE ARE FEW MEN WHO EXPECT TO KEEP A CAR MORE THAN THREE YEARS WITHOUT REPLACING IT. low that there are hundreds of Simplex Pr nine consecutive years of service? "running in theatres today after but in spite of these peculiar kinks of human Dsychology we are still lappy to say that — "WE HAVE NOT YET HEARD OF A PLAYED-OUT SIMPLEX" ThePrecision Machine (o.Tnc. 317-29 East 34th:St NewYoik