The Moving picture world (January 1922)

January 7, 1922 MOVING PICTURE WORLD 111 Straigfht from the Shoulder Reports much. Gibson becoming popular. Advertis- ing; 1 sheets, 3 sheets, photos, slide, 2,000 programs, delivered at each house. Patron- age; neighborhood. Attendance; good. T. E. Loomis, Cozy Theatre, Schenectady, N. Y. Vitagraph BRING HIM IN. Good. An excellent mounted police story. Beautiful scenery, well photographed. Advertising: lobby and newspapers. Patronage; small town. At- tendance; fair. Ray Pfetcher, Isis Theatre, Roseville, Illinois. SON OF WALLINGFORD. We have paid double the price for pictures nothing near so good as this one. It's a very clever picture with everything in it for the audi- ence, only one way to describe a good pic- ture for any house. Advertising; three col. 8 inch, eight col. 6 inch, two papers; regular lobby. Patronage; country town. Attend- ance ; not good. Columbia Theatre, Colum- bia City, Indiana. WHERE MEN ARE MEN. Pleased all, young and old. Good star, good story, and you cannot go wrong by booking it. Played also Larry Semon in "The Fall Guy." Very good. Advertising; 24 sheets, 6 sheets and single sheets. Patronage; all kinds. At- tendance; very good. Frank Fera, Victory Theatre, Rossiter, Pa. Wid Gunning, Inc. OLD OAKEN BUCKET. Will please any- one who has ever been a "kid." Deserves to rank with "Humoresque," "The Old Nest" and other domestic pictures. It is a real special and can be boosted with sincerity. Advertising; mail, posters and newspaper. Patronage; best rural. Attendance; good. B. A. Aughinbaugh, Community Theatre, Lewistown, Ohio. State Rights FATAL 30. (Pacific Films). This is a fair picture and any audience that likes a little fake stuff will enjoy it. Patronage; middle class. Attendance; good. M. Op- penheimer. Empire Theatre, New Orleans, La. FIGHTING BILL. (Western Feat- ure Prod.) A good Western, lots of "pep." Tliis is second picture of Wm. Fair- banks. Business increased on this one. Ad- vertising; newspaper and billboard. Pa- tronage; all classes. Attendance; good. W. L. Landers, Gem Theatre, Batesville, Ark. ISOBEL. (G. H. Davis). I noticed sev- eral reports on this one which said that it was not up to Curwood standard and was afraid to boost it, however my opinion is that it's just as good as, if not better than, "Nomads." It did not need much boosting. I got the money and everybody was pleased. W. F. Harding, Princess 'Theatre, Mt. Doro, Fla. LOGGERS OF HELL ROARIN' MOUN- TAIN. (American Films). E.\cellent Western Railroad drama. Will please an audience that likes plenty of excitement. Full of suspense. Advertising; as usual. Patronage; middle class. Attendance; fair. J. A. Bailey, South Side Theatre, Greens- burg, Indiana. LONE HAND WILSON. (Federated). One of the best Westerns I have run for some time. Good story and thrills. Busi- ness poor on this. Star not known, but he's there with the goods. Patronage; middle class. Attendance; fair. Wm. Thacher, Royal Theatre, Salina, Kansas. THE RAIDERS. (Canyon). A Western, that's all. Not enough action or incident to place it above average. Advertising; pos- ters and local papers. Patronage; usual. Attendance; fair. Chas. W. Lewis, I. O. O. F. Theatre, Grand Gorge, N. Y. SEALED ORDERS. (Pioneer). Good little two reel detective. Have run five of them and they are all good. You can't go wrong on these Nick Carter series. Good on any program. Everybody likes them, they are different. Wm. Thatcher, Royal Theatre, Salina, Kansas. WESTERN ADVENTURE. (Pioneer). An exaggerated Western that patrons just ate up. They all want to see him in his next picture. Plenty of good paper on this pic- ture. Use it. Patronage ; middle class. At- tendance: good. Mr. (Dppenheimer, Empire Theatre, New Orleans, La. Comedies CLYDE COOK COMEDIES. (Fox). A number 1 good comedies all of them. Much better than average comedy. Will please 100%. You'll make no mistake in booking them. Advertising; usual. . Patronage; mixed. Attendance; fair. J. A. Bailey, South Side Theatre, Greensburg, Ind. HIGH AND DIZZY. (Pathe). Very good comic. Should draw wherever Harold Lloyd is liked. Advertising; regular. Attendance; good. W. F. Pease, Centennial Theatre, Lowell, Wisconsin. THE KID'S PAL. (Universal. I want to go on record as saying this is the most won- derful dog I ever saw in pictures or any- where else. It's good to see animals act like this. Only two reels but was more enjoyed by entire audience than my feature picture. Keep it up. Universal, wc need more of this- type of comedy. Attendance; good. W. F;. Harding, Princess Theatre, Mt. Doro, Fla. NEVER WEAKEN. (Associated Exhibit tors). Cannot compare with Lloyd's Other feature comedies. Lloyd only could put this picture over. Advertising: fifteen one-sheets, two 24-sheets, cutouts, lobby advertise- ments, two newspapers. Patronage: mixed. Attendance; fair. H. B. Barr, Rialto The- atre, Enid, Okla. THE PLAYHOUSE. (First National). First new Keaton comedy went big. New ideas and stunts all through the two reels. Advertising; all sized posters and photos. Patronage; general. Attendance; good. R. J. Reef, Star Theatre, Decatur, Iowa. WE'LL GET YOU YET. (Federated). Very good comedy, but have seen them make better ones. Business off, weather bad. Advertising; one-sheet, photos. Patronage; middle class. Wm. Thacher, Royal Theatre, Salina, Kansas. PLAY HOUSE (First National). Buster Keaton good in this; all new stunts. Patronage; small town. Attendance; good. C. S. Bovee, Florence Theatre, Elk Point, South Dakota. THE VAGRANT (Mermaid-Educational). A comedy that made them rock with laugh- ter, from start to finish. I've found all Educational's comedies good, but these Mermaids can't be beat. Patronage; gen- eral. Attendance; fair. J. C. Rowton, Vic- tory Theatre, Shawnee, Oklahoma. TORCHY IN HIGH (Educational). Rot- ten tor me, simply a vulgar attempt at comedy. Advertising; regular. Patronage; small town. Attendance; poor. A. L. Mid- dleton, Grand Theatre, De Queen, Arkansas. Short Subjects BURTON HOLMES TRAVELS. (Famou. Players). We have used one Burton Holmes travel reel each week for six years and regard it the best edu' ational reel on the market. Our people demand it. Patronage; best class rurnl. B. A .Aughinbaugh, Com- munity Theatre, Lewistown, Ohio. EXHIBITOR'S REPORT Title of Picture Producer . Your Own Report How Advertised Type of Patronage Attendance □ Good DFair DPoor Theatre * City State Date Signed PILL THIS OUT. MR. EXHIBITOR. SEND IT IN. AND WE WILL MAIL YOU POSTAL CARDS POR PUTURE REPORTS