The Moving picture world (January 1922)

294 MOVING PICTURE WORLD January 21. 1922 In the Independent^Field ''Ten Nights ' Accomplishes Miracles in Two More Fastidious Show Towns S. J. Jossey Back with Good News S. J. Jossey, special representative of Arrow Film Corporation, re- Xcwspapers raved over the pic- turned this week from a tour of tare and the satisfied patrons of the South and Middle West. He Monday quickly passed along word reported conditions generally im- ol the presence of the attraction, its proved and added that in his opin- star, John Lowell, and Baby Ivy ion State rights exchanges are in Ward, at the Arcadia, with the re- for a healthier regime, suit that an early opening was neces- The year of 1922 he says looks sary on Tuesday. By 7.30 o'clock rosy and that the exchanges are Tuesday evening the gross of the preparing for a big business. Big first day was bettered with one whole pictures, he added, are making the ^how remaining. Wednesday the most money. jam was equally as great and indi- cations were that a new gross and Q-ti/7-f\clinfc J^n'f\nl/Tf net receipts and attendance record lOTlClpSnOtS JrOpUlU'T lor the week would be established Locw's State Theatre, Newark, N. and bettered by several thousands of J., has placed the Screen Snapshots dollars. A wire from the Carr- on the regular booking list, accord- Schadd offices in Philadelphia stated ing to Warner's Exchange, which is that 'Ten Nights in a Barroom" handling the C. B. C. one-reel "mag- grossed in two days more money azine" feature. Harry Charnas of than any of the houses on that cir- Cleveland reports heavy bookings in cuit had recorded on any other pic- his territory. ture shown at the same prices. The Modern in Lawrence, Mass.. also promised to experience a rec- ord-breaking week, for the receipts That Arrow Film Corporations' miracle picture, "Ten Nights in a Barroom," is a box office magnet was again proven conclusively this week when the L. Case Russell ver- sion of that famous melodrama shat- tered every theatre record at the Arcadia Theatre in Reading, Pa., and at the Modern Theatre, Law- rence, Mass. Incidentally, the pro- duction created such a furore in Reading, Pa., that virtually every big circuit in the country has wired into the Arrow offices for dates, offering unheard-of terms. The Arcadia in Reading, Pa., is a Carr-Schadd house. William Hag- erty of the De Luxe Exchange, Philadelphia, which owns the East- em Pennsylvania rights to the pic- ture, spent a week in that city ex- ploiting the production. He plas- tered the city with paper, negotiated valuable tie-ups with local merchants and succeeded in planting a novelized version of the story in a leading paper as well as more than twenty columns of news publicity by cre- ating stunts with news value. The result of this splendid ex- ploitation campaign showed its ef- fect at the box office on Monday, January 9, when a crowd of 600 per- the commencement of the second sons jammed the lobby of the the- show. This continued to be the atre an hour before the opening, case for the entire day, and when Twenty minutes after the house the receipts were counted up they opened the "S. R. O." sign had to showed that every record, for the be displayed. As the first perform- day, for the performance, had been ance continued a line five blocks broken—and three hundred were long and a crowded lobby awaited turned away at the last show. Spectacular Warner Animal Serial Is Almost Completed What is declared to be one of phants, camels, zebras and monkeys the most pretentious serial produc- than any two circuses combined, "^i;!"";' YtZiSx be"/en- City, December 28, "His Nibs" was tions filmed reported containing a Under the assistants, these animals ^"^f. ^V;,'^' T"^^ month g'ven a special showing. Critics story replete with thrilling adven- are also transferred to the studios erai y reieasea mis monui. ^^^^^ enthusiastically praised Chic ture, romance and intrigue in the during the making of the picture. Elaborate presentations at repre- g^,^ picture. It was char- L. CASE RUSSELL Whose version of "Ten Nights in a Barroom" Arrow is releasing Zierler Scores Sam Zierler, of Commonwealth on Monday, Tuesday and Wednesday Pictures Corporation, New York, set new marks. In fact, "Ten Nights closed his December 12-31 drive on in a Barroom," in three days, "The Adventures of Tarzan" serial, brought more business than the starring Elmo Lincoln, and reported house made in five days on any pic- a gross booking of $9,009.50 for ture in the past two years. that period alone. *'His Nibs*' Pleases Kansans; Many First Runs Scheduled First-run bookings on "His Nibs," sentative houses already have been Exceptional Pictures Corporation's arranged. The Rivoli, Toledo, O., feature, starring Chic Sale, are in will present the picture short y with record-breaking demand, according an extensive program. Phil belz- to a statment of L. L. HiUer, presi- "jck, of Geveland who controls the dent of His Nibs Syndicate, Inc., Ohio rights to His Nibs, is co- which is State righting the produc- operating with the house in exploit- tion. Sam Rothafel, of the world's '"g the feature and many box office largest theatre, the New York tie-ups have been arranged. Capitol, already has booked the pic- At the Liberty Theatre m Kansas African jungles, is the Warner Brothers latest fifteen episode ani- 'i^l.pTl^^^C^'^^^rl^ J^^^ Announces Distribution \f^^,f£^rt\^l%^r^r Plans for Its Latest Film west coast studios by Sam and Jack ^^^^ ^.^^ ^^^^^ Exhibitors have come to realize A^^rHinor tn rprent disoatches nounces that the distribution of its that now of all times in 1 According to recent dispatcnes business, good titl first'\h'ree IpLls a"e tn rol^ Law,"'will begin immediately in .the splutcly necessary, more so, perhaps. acterized as " a distinct novelty, a charming bit of artistry, rich with humor and a picture that will please any audience." That the Liberty Theatres Corpor- ation, of Kansas City, also is pleased with the picture is evidenced by the the lirstory '«tter George A. Levy, its head, sent es are ab- to A. S. Kirkpatrick, of Exceptional. Th» first onisodp is calied independent field. Although asked than at any former period for the The Stolen Medai,'- the second to hold this picture baj:k until later industry has ney_er_ before passed East "The Sacrifice " and the third "The in the season, Joan officials decided through such a stage as now Lion Pit" Virtually Ihe entire th^ the jr^ent was "Rangeland" Is Neal Hart's Next Hines Picture "Rangeland," a story of the Texas cattle ranges, is the title of the next feature starring Neal Hart, ac- cording to an announcement made west coast studios are said to have time to give exhibitors a chance to ^ D^^ J ShOW been converted into a veritable wild make some money for themselves, 1 U I^UUU OnUVU African jungle. The magnitude of now, when it is most needed. agerie of 'm G Snes^'^ clJ^sTnd pic^uT i^'^e pts? few^dajrhlJ^ True A. Thompson, of True Film this w^ek William^^^^^^^^^ the thousands of players engaged for come words of'praise for its box Exchange of Dal as, Texa. an- J-'/""^ J^'^-'^J^ ['^^^^^^^ the chapter play, will, in the esti- office appeal, not alone from the nounced this week that he will send Nef Ha^^^ rnation of Sam Warner, set a new point of entertainment value and out three road shows on C C. Burr s fi"?* f'^'"" J" .^^^^^^ STrd in serial picturization. power as an audience picture, but be- "Burn 'Em Up Barnes," starnng vvhich, according to franchise hold- standard nsermipc V .^^ ^^^F ^.^^^ ^^^^ j^^^^y (Torchy) H.nes. . The first ers, is "^^..^^^^^^^ animals is credited with containing fers no end of strong-arm exploita- show opens at the C frion, Okla- h'''^'^ork on^ th^ picture more lions, tigers, leopards, ele- tion stunts. homa City, January 15. is already w ell under way.