The Moving picture world (January 1922)

January 28, 1922 MOVING PICTURE WORLD 421 Straight from the Shoulder Reports T)efarimeni Jor ihe Informaiion of &xhibiiors Edited by A. Van Buren Powell The box office is the dependable guide for all exhibitors on moving picture productions. In this department your brother exhibitors tell the story of the success or failure of the various releases. Your frank reports on all pictures are solicited for this department. You are helping yourself and others by sending them in. Use the blank printed in this department or better still write us that you'd like a free supply of report cards. First National GO AND GET IT. Theme differs from most pictures. Went big here. Although quite old, would recommend it as sure to please, to anyone not having played it. Comedy of Wesbarry great. Advertising; new^spapers, Posters, photos. Patronage; small town. Attendance; 620. A. La Valla, Bethel Community Theatre, Bethel, Conn. THE KID. This picture went over good at raised admissions. No argument! Chap- lin pulls them. He's like castor oil—good for the whole family. Advertising; news- papers, heralds and window tie-ups. Pat- ronage; "all kinds" Attendance; good. A. C. Abrahamson, Gem Theatre, Hill City, Minn. LOVE'S PENALTY. Consider it a good one; picture pleased. Advertising; posters and press. Patronage; fair. Attendance; fair. Chas. G. Howe, Elk Theatre, Long- view, Tex. MAN, WOMAN, MARRIAGE. A 100% attraction that pleased over six hundred paid admissions. Very spectacular and elab- orately produced; a wonderful picture. Ad- vertising; posters, mail, street, newspapers, etc. Patronage; neighborhood. Attend- ance; good. Temple Theatre, Aberdeen. Miss. MOLLY O'. A splendid comedy drama. Big, also Big Rental, consequently did not have much left after paying expenses. Ad- vertising; billboards, lobby, papers and slides. Patronage; family. Attendance, first day, good; second, fair; third, poor. W. J. Clark, Rialto Theatre, Eureka, Cal. MOLLY O'. Best picture Sennett has ever made; way ahead of "Mickey" with Mabel Normand. The last reel sure is full of action and will make them stand up in their seats. Book not less than 2 days, no matter how small your town is. Patronage; small town, tourists. Attendance; capacity; W. F. Harding, Princess Theatre, Mount Doro, Florida. NOBODY. Picture pleased much better than expected: a good picture for high class audience. Advertising; regular. Patronage; mixed. Attendance; good. Arch E. Bam- berger, Empress Theatre, Owensboro, Ky. NOT GUILTY. A picture without a fault except that it is a little dark in places. Give more light and it will improve very much. Pleased 100%. Settings and acting above the average specials. Advertising; usual. Patronage; small town. Attendance; fair. Jno. W. Joerger, O. K. Theatre, Enterprise, Ore. THE OATH. A very good picture, well liked by our patrons. Advertising; one six sheet and one sheets. Patronage; small town. Attendance; good. J. F. Schlez, Co- lumbia Theatre, Columbia, N. C. PECK'S BAD BOY. Brother, here is a picture you must get by all means. Let them know you are going to show it and all you will have to do is collect the money at the box-office. It's a wonder when it comes to drawing a crowd, and best of all it will please. Advertising; plenty of paper, street, etc. Patronage; neighborhood. At- tendance; good. Temple Theatre, Aber- deen, Miss. PERFECT WOMAN. Good, but old. Story based on the reds. Advertising; billboard. Attendance; good. G. S. Jen- kinson, Victor Theatre, Minocqua, Wis. POLLY OF THE STORM COUNTRY. A very artistic production that impressed favorably, just the kind any theatre needs occasionally. Advertising; local papers and posters. Patronage; rural. Attendance; poor. Chas. W. Lewis, L O. O. F. Theatre, Grand Gorge, N. Y. R. S. V. P. It pleased some, but as a whole was pretty weak. Patronage; small town. C. S. Bovee, Florence Theatre, Elk Point, South Dakota. THE SIGN ON THE DOOR. The best picture Norma has ever made, according to my patrons. Business very bad, owing to very bad weather and holiday shopping. Advertising; extra. Patronage; high class. Attendance; very poor. Arch E. Bamber- ger, Empress Theatre, Owensboro, Ken- tucky. SKY PILOT. Very good. One of those pictures that please young and old. Adver- tising; window cards and one sheets. Patronage; high class. Attendance; good. G. W. Saul, Firemen's Hall, Hillsdale, N. J. TWO MINUTES TO GO. A good pic- ture and did a nice business on Thanks- giving and next two days. Pleases big majority. Advertising; cards, billboards and daily. Patronage; high class. Attend- ance; good. Geo. O. Monroe, Gilbert The- atre, Beatrice, Nebraska. WHO AM I. Very good feature, ran with Hawaiians and business better than the past year for Tuesday night. Adver- tising; newspaper and billboard. Patron- age; all classes. Attendance; good. W. L. Landers, Gem Theatre, Batesville, Ark. A WOMAN'S PLACE. The best Connie Talmadge picture we have ever run. This is the word of my patrons. Advertise it big, it won't disappoint. Advertising; mail, paper, posters, heralds. Patronage; neigh- borhood. Attendance; good. Temple The- atre, Aberdeen, Miss. Fox AFTER YOUR OWN HEART. Good Mix picture; business fine. Advertising; regular. Patronage; general. Attendance; good. C. De Paul, Dreamland Theatre, Sault Ste. Marie, Mich. AFTER YOUR OWN HEART. For action they never made a picture in the class of this one. Mr. Fox, don't ruin a real Western Star by taking him out of action pictures. Advertising; lithos, news- paper, slides. Patronage; Saturday cro>vd. Attendance; good. F. M. Holeman, Garrick Theatre, Madisonville, Ky. FLAME OF YOUTH. Good little picture; could have been better with a little more action and comedy injected. Patrons pleased. Advertising; regular. Patronage; small town. Attendance; fair. A. L. Mid- dleton. Grand Theatre, De Queen, Ark. GET YOUR MAN. Buck Jones well liked by my patrons and they are always with us when we show him. This mounted police story is as good as any of them. Patronage; middle class. Attendance; good. M. Oppenheimer, Empire Theatre, New Orleans, La. ROAD DEMON. Very good picture, pat- rons well pleased. Film in poor condition. Advertising; one six, photos, ones and slides. Patronage ; small town. Attendance; good. A. G. Coffin, Baldwin Opera House, Baldwin, Wis. ROAD DEMON. A peach of a picture with Tom Mix. Pleased 100%. Full of action and good comedy. Patronage; small town. Attendance; good. L. Hables, Reel Joy Theatre, King City, Cal. THE TEXAN. Tom Mix injected lots of comedy into this Western, which relieves it to an enjoyable extent. Advertising; ordinary. Patronage; general. Attendance; poor. H. J. Longaker, Howard Theatre, Alexandria, Minn. WIDE OPEN. Plenty of comedy in this Tom Mix five-reeler. Very little story, but it keeps them laughing. Advertising; lobby display only. Patronage; general. Attend- ance good. Alfred N. Sack, New Dream- land, San Antonio, Tex. Goldwyn ACE OF HEARTS. No outstanding pic- ture, just average program. Booked for three days and took it off second day. Ad- vertising; photos, posters and newspaper. Patronage; general. Attendance; poor. Charles De Paul, Dreamland Theatre, Sault Ste. Marie, Mich. BOYS WILL BE BOYS. You can't go wrong on this one: book it—will please 100 per cent. Advertising; one sheets, regular. Patronage; small town. Attendance; good. Thos. L. Haynes, Town Hall, Old Lyme, Conn. DANGEROUS CURVE AHEAD. Very good picture; clean comedy. Played to very good business on Monday and Tuesday. Au- vertising; a small ad. in newspaper, and regular at house. Patronage; about 65 per cent women. Attendance; good. S. R. Peake, Pastime Theatre, Maquoketa, Iowa. DANGEROUS CURVE AHEAD. A good picture ; 90 per cent liked it. We want more