The Moving picture world (January 1922)

422 MOVING PICTURE WORLD January 28, 1922 Straig^ht from the Shoulder Repoits of this kind. Cost means nothing when we pack them in. Advertising; billboards and papers. Patronage; the best. Attendance; excellent. Michael Klaniansky, Hippodrome Theatre, Annville, Pa. EARTHBOUND. A wonderful picture, but it requires close attention on the part of the patrons and those who do not give it are the ones who do not like the picture. We had a few walk out each night, but also had a lot of people stop and tell me it was wonderful. Advertising; extra big. Patron- age; the best. Attendance; very poor. Steve Farrar, Orpheum Theatre, ' Harris- burg, Illinois. OFFICER 666. Good, plenty of humor. Too many other things going on hurt busi- ness. Advertising; usual advertising, her- alds, posters, newspaper. Patronage; mixed. Attendance; fair. Anna Frankle, Strand Theatre, Leon, Iowa. THE OLD NEST. Although there has been lots said about this picture, it cannot be praised too highly. It is simply wonder- ful. Pleased 100 per cent, and box oflfice receipts were satisfactory. My advice to any small town exhibitor is play it two days, as talk will get more people the second day than all the advertising you can do. Advertising; mailing list, newspaper, usual posters. Patronage; small town with lots of tourists. W. F. Harding, Princess Thea- tre, Mt. Doro, Fla. THE OLD NEST. Really a fine produc- tion. Pleased 100 per cent. Set them boost- ing and make them think. Played Christ- mas at advanced prices. Advertising; bill- boards, window display, cards and full page newspaper. Patronage; mixed. Attend- ance ; really good three days. C. D. Mc- Gregor, Princess Theatre, Chatham, On- tario, Canada. THE OLD NEST. A picture that will please both young and old. It is a true story of everyday life. Advertising; as usual. Patronage; small town. Attend- ance; fair. Michael Leszczynski, Pastime Theatre, Depew, N. Y. OLD SWIMMIN' HOLE. Only a fairly good picture. Star too old for a boy's part. Advertising; paper, posters, lobby. Patron- age ; small town. Attendance; fair. H. R. Walker, Royal Theatre, Dartmouth, N. S., Canada. SILVER HORDE. An excellent picture scenes are wonderful. Northern pictures good. Advertising; billboard. _G. S. Jenkin- son, Victor Theatre, Minocqua, Wisconsin. SNOWBLIND. Just fair. Pleased about 60 per cent of the patrons ; would not advise boosting it very strong. .'Advertising; regu- lar. Patronage; usual. Attendance; very poor. Orpheum Theatre, Harrisburg, 111. SNOWBLIND. I didn't see this myself, but my patrons said it was good and it drew the biggest house in six months for me. Advertising; as usual. Patronage; high class. Attendance; good. A. E. Rogers, Temple Theatre, Dexter, N. Y. THE TRUTH. My patrons did not like this one, and I think it very poor. Adver- tising; one, three, photos. Patronage; family. Attendance; poor. A. Wirtenberg, Woodlawn Theatre, Schenectady, N. Y. WET GOLD. Did not see this myself but had several comments on photography. Not much of a story to it. Advertising; usual. Patronage ; small town. Attendance; fair. W. Ray Erne, Rialto Theatre, Char- lotte, Michigan. Wid Gunning, Inc. GOOD AND EVIL. A foreign made, lavishly produced and very pleasing picture, partly on the order of "Every woman." Handicapped by title. ' Advertising; news- papers, posters, slide. Patronage; high class. Attendance; fair. J. W. Creamer, Pert Theatre, Gillespie, 111. Hodkinson EAST LYNN. \ good story and fine pic- ture, but many who had read the book stayed away; afraid picture too sad. Adver- tising; lobby, papers and slide. Patronage; family. .Attendance; fair. W. J. Clark, Ri- alto Theatre, Eureka, Calif. GOD'S CRUCIBLE. Very good picture; not a knock out but good entertainment. .Advertising: newspapers and billboard. Patronage; all classes. Attendance; fair, W. L. Landers, Gem Theatre, Batesville, Ark. RIP VAN WINKLE. A wonderful pro- duction, that is. if you like this type of picture. My patrons didn't care for it so stayed away. We played it two days and barely got film rental. I am through with this kind of pictures. .Advertising; mail paper, heralds, photos and everything. Pat- ronage; neighborhood. Attendance; poor. Temple Theatre, .Aberdeen, Mississippi. Metro OVER THE WIRE. Can't say much for this one, just a picture, but a good title. Ad- vertising; regular. Patronage; high class. Attendance; poor. Geo. O. Monroe, Gilbert Theatre, Beatrice, Nebraska. Paramount AFFAIRS OF ANATOL. Good picture at regular prices—they charge too much for it for me. Lost money. Why twelve stars when only five act? Advertising; one sheets, lithos. Patronage ; small town. At- tendance: poor for the picture. Thos. L. Haynes, Town Hall, Old Lyme, Conn. AFFAIRS OF ANATOL. Wonderful pro- duction from every standpoint. Just changed policy of house; run nothing but big pic- tures and run them a week. Had any number come back for the second and third time. Advertising: Newspaper (full page in color), heralds, lobby (Mr. Mills fur- nishes a photo of a most attractive display, but we haven't space to reproduce it. Ed), window display ,etc. Patronage ;the better class. Attendance; good. Forest E. Mills, Richmond Theatre, Richmond, Ind. BLUE BIRD. Ran this for the High School; personally thought it beautiful; many liked it, a good many did not. Ad- vertising; newspaper. Patronage; small town. Attendance; good. J. R. Rush, Pastime Theacre, Pearl City, ill. CAPPY RICKS. The best Neighan picture I ever ran, Meighan was well supported. Book it: vou won't go wrong—and boost it. .Advertising; lobby, six sheets, newspaper, billboards. Patronage; mixed. Attendance; good. G. E. Shilkeet, St. Denis Theatre, Sapulpa, Okla. CITY OF SILENT MEN. You need not be afraid to meet your patrons when they're coming out from seeing this. Far more entertaining than most specials. More favorable comments than on any picture shown in six months. Advertising; posters, photos, house slides and newspapers. Patronage: small town. Attendance: good. A. La Valla, Bethel Community Theatre, Bethel, Conn. EDUCATION OF ELIZABETH. Good picture. Advertising; big; Patronage; mixed. Attendance; good. B. W. McCarthy, Or- I)lieum Theatre, Fargo, No. Dakota. EXPERIENCE. A high class picture good for high class houses; the picture is extra good. Advertising; billboards, paper. Pa- tronage ; small town. Attendance; fair. J. Carbonell, Monroe Theatre, Key West, Fla. FOOTLIGHTS. This is a real first class production, so tell your patrons that. When I say so, it IS so. Advertising; usual. Pa- tronage; best. Attendance, good. Geo. C. Poindexter, Broadway Theatre, Hopewell, Va. FOOTLIGHTS. Very well acted picture. Just a little too long, my people seemed to tire of it. Advertising; regular. Patron- age; mixed. Attendance; fair. F. S. Wide- nor. Opera House, Belvidere, N. J. FORBIDDEN FRUIT. Lavish production, fine settings, and well acted by an all star cast. Pleased almost everybody, particu- larly the women. Advertising; newspaper, posters, lobby display, and direct mail to patrons. Patronage; neighborhood. .At- tendance; good. Mrs. Phelps Sasseen, Ly- ric Theatre, Easley, S. C. THE GREAT MOMENT. Patrons liked this one, but did not rave about it. I con- sider it a little better than the average pro- gram picture. Advertising; heralds, news- paper, lobby, program, etc. Patronage; bet- ter class. Attendance; fair. K. H. Sink, Wayne Theatre, Greenville, Ohio. THE KENTUCKIANS. Very bad picture for me; people walked out of theatre on this one. Advertising; newspaper and cut- outs Patronage; mixed. -Attendance ; poor. J. Solomon, Bijou Theatre, Clarksburg, W. \'a. KING, QUEEN, JOKER. Nothing to it. The only comments were that it was the silliest thing we had ever shown. Adver- tising: usual. Patronage: small town. At- tendance; poor. Jno. W. Joerger, O. K. Theatre, Enterprise, Ore. LADIES MUST LIVE. This one is awful for me (small town) poorest amusement I have ever run; not one good word on it. Patronage; small town. Attendance; first night, poor; second night, nobody. L. Hablcs, Reel Joy Theatre, King City, Calif. LIFE. Splendid: pleased 90 per cent. Good cast and good direction with elaborate sets and good photography. .Advertising; regu- lar. Patronage; small town. Attendance; fair. A. L. Middleton, Grand Theatre, De Queen, .Ark. . THE LITTLE MINISTER. Give me more pictures of this kind and there will be no kicks. Pleased 100 per cent. Don't hesitate on this one; go and grab it. Advertising; lobby, two newspapers, three 24 sheets, six- teen one-sheets. Patronage; the best. At- tendance: good. H. B. Barr, Rialto The- atre, Enid, Okla. THE RIGHT TO LOVE. E.>ccellent pic- ture, and patrons liked it very much, but no business, as 1 played it too near Christmas. Advertising: ones, threes, sixes and slide. Patronage: neighborhood. Attendance; poor. Temple Theatre, Aberdeen, Miss. THE SHEIK. Very fine picture, setting and scenery beautiful, photography was ex- cellent, pleased everyone. Advertising; reg- ular. Patronage : mixed. Attendance ; good. F. S. Windenor, Opera House. Belvidere. New Jersey.