The Moving picture world (March 1922)

76 MOVING PICTURE WORLD March 4, 1922 Straight from the Shoulder Reports <^ T}epariment Jor the Informaiion of &xhibiiors SIS Edited by A. Van Buren Powell The hox office is the dependable guide for all exhibitors on moving picture productions. In this department your brother exhibitors tell the story of the success or failure of the various releases. Your frank reports on all pictures are solicited for this department. You are helping yourself and others by sending them in. Use the blank printed in this department or, better still, write us that you'd like a free supply of report cards. First National BITS OF LIFE. Marshall Neilan's mis- cue. Billed like a circus; the biggest bloomer this season; half of audience walked out in middle of the picture. Jack Hoeffler, Orpheum Theatre, Quincy, Illi- nois. BOB HAMPTON OF PLACER. Very good picture, not Neilan's best, however. Could be shortened some and speeded up with good effect. Advertising; posters, slides, photos. Patronage; mixed. Atten- dance; fair. J. H. Holeman, Auditorium Theatre, Dawson Springs, Kentucky. BROKEN DOLL. Another good picture; pleased every one. Monte Blue is a dandy. Advertising; ordinary. Patronage; general. Attendance; good. D. D. Piircell, Muse-U Theatre, Cortez, Colorado. THE CHILD THOU GAYEST ME. Great. Give us more like it. If your au- dience doesn't like this production the best thing to do is close up your house. Adver- tising; extra. Patronage; mixed. Atten- dance; fair (rain). Arch E. Bamberger, Empress Theatre, Owensboro, Kentucky. THE CHILD THOU GAYEST ME. Consider this one of the best we ever played. The child actor was remarkably fine. Ad- vertising: usual. Patronage; better class. Attendance; fair. K. H. Sink, Wayne The- atre, Greenville, Ohio. DEYIL WITHIN. Not a great picture, but a fair one. .Advertising; usual. Patron- age : country town. Attendance; none too good. .Arthur B. Smith, Fcnwick Theatre, Salem, New Jersey. GOOD REFERENCES. Good picture; audience well pleased. Advertising; ordi- nary. Patronage : mixed. Attendance ; fair (weather bad). Thos. E. Orr, Princess The- atre, .\lberlvillc, Alabama. GREATER THAN LOYE. Louise Glaum in this picture is not half as satisfactory as she was in her previous release, "I Am Guilty." This is probably due to the iitterly slow tempo of this picture. Advertising; one sheet, photos and slides. Patronage; mixed. Attendance; good. Jack Kaplan, Royal Theatre, South Fallsburgh, New York. HABIT. A good subject to advertise with. Pleased about 90 per cent. Left a good taste. .Advertising; hookup with mer- chants in newspapers on a double page ad. with cuts. Patronage; all classes. Atten- dance; good. J. T. Wright, Rex Theatre, Beauvier, Missouri. HAIL THE WOMAN. When we get a good picture like this I think we should pass it on to our brother exhibitors, so they will know they will not go wrong m booking the picture. The only mistake they could make would be to fail to boost it as it should be in advance of its show date. Get busy; book it, advertise it. Eight reel, every one full of real life as it is to- day. H. Odom, Dixie Theatre, Durant, Mis- sissippi. Let's Help De-Censorize If j'ou don't worry about censorship, present or threat- ened, don't forget that your fel- low - theatre - owners elsewhere may not be so lucky. Send in the names of pictures that have helped to create fa- vorable public opinion for your house, pictures that have brought the church people into closer contact with the "movies." ISOBEL. This is a good picture of the Northwest by James Oliver Curwood. Pa- trons well pleased. Drew bigger crowd than anything I've run in three months. Conditions here bad. Attendance; fair. James J. Christie, Third Avenue Theatre, Watervliet, New York. LOTUS EATER. Excellently acted and directed, but such an impossible story that it failed to please as it should, for the price. Advertising; billboards and mailing list. Attendance; fair. L. O. Davis, Virginia Theatre, Hazard, Kentucky. L"yiNG LIPS. A good attraction. Adver- tising; lobby and slide. Patronage; small town. Attendance; fair. W. B. Aspley, Aspley Theatre, Glasgow, Kentucky. MAMMA'S AFFAIR. Good. Will please; not as good as some others of Constance Talmadge's pictures. Patronage; small town. "Thomas L. Haynes, Town Hall, Old Lyme, Connecticut. MIDNIGHT BELL. Very good picture; full of pep. Bill it strong, action will hold up the billing. Advertising; like a show. Patronage: family. Attendance; great. Jack Hoeffler, Orpheum Theatre, Quincy, Illinois. MOLLY O'. Very good box office attrac- tion that pleased immensely. Advertising; lobby, prologue, newspaper, billboards. Patronage; general. Attendance; good. Stanley Chambers, Palace Theatre, Wichita, Kansas. NOT GUILTY. Very good picture; showed the love of one brother for an- other. The scenery in it was beautiful. Patronage; adults. Attendance; fair. D. D. Purcell, Muse-U Theatre, Cortez, Colo- rado. NOT GUILTY. Good, but failed to draw. I guess this was due to the weather being very cold. Advertising; posters and pho- tos. Patronage; neighborhood. Atten- dance; poor. Temple Theatre, Aberdeen, Mississippi. SALVATION NELL. My audience liked this picture and praised it highly, but they didn't go wild over it; a little too religious for them. .Advertising; ones and sixes. Patronage; small town. .Attendance; good. J. F. Schlez. Columbia Theatre, Columbia North Carolina. TEN DOLLAR RAISE. A very interest- ing picture, but more of an emotional na- ture than a comedy-drama as advertised. .Advertising; three and one sheets, lobby, photos, newspaper. Patronage; general. At- tendance; poor. U. G. Replogle, Grand Theatre, Saint Mary's, Ohio. A THOUSAND TO ONE. Bosworth is a good actor, but not a society man. Better in his rough and ready clothes. Patronage; mixed. Attendance; fair. D. D. Purcell, Muse-U Theatre, Cortez, Colorado. Fox AFTER YOUR OWN HEART. With every picture Mix gets better. Only one fault—can't get enough of his pictures ; will have to look up some of his old two-reelers. Patronage; middle class. Attendance; good. M. Onienheimer, Empire Theatre, New Orleans, Louisiana. BAR NOTHING. Buck Jones is getting more popular with each release. He will be a box office attraction some day. .Advertis- ing; calendar and ballyhoo. Patronage; all classes. .Attendance; poor. W. L. Lan- ders, Gem Theatre, Batesville, Arkansas. BEYOND PRICE. Don't be afraid to ad- vertise this one. It was our first Pearl White picture and it pleased everyone. Ad- vertising; billboards. Patronage; rural. Attendance; fair. D. B. Rankin, Co-opera- tive Theatre, Idana, Kansas. HIS GREATEST SACRIFICE. Pleased patrons 100 per cent, and I was sorry more of my patrons did not see it; the weather was very bad . Advertising; one sheets, cards, slide. Patronage; small town. At-