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March 4, 1922 MOVING PICTURE WORLD 93 PHILADELPHIA, PA.—Permit has been issued for erection of new theatre at south- west corner 16th and Market streets for William Fox Entertainment Corporation, to cost $1,100,000. BRADY, TEXAS.—J. Levy will erect an up-to-date moving picture house. KILBOURN, WIS.—Mission Theatre Com- pany has plans by Clas, Shepherd & Clas, 445 Milwaukee street, Milwaukee, for one- story stucco on hollow-tile moving picture theatre and store building, 40 by 100 feet. TWO RIVERS, WIS.—L. M. Hansen Company, 113 Walnut street. Green Bay, has contract to erect theatre, 65 by 120 feet, on Washington street for Rivoli Theatre Com- pany. WISCONSIN RAPIDS, WIS.—Local busi- ness men are organizing company to rebuild Daly Theatre. Address Lester P. Daniels, chairman building committee. Many Non-Theatrical Installations of Simplex Projectors Are Reported DURING the past few months, the Precision Machine Company, Inc., manu- facturers of the Simplex projector, has made great progress in the non-theatrical field, having installed many projectors in private homes, community clubs, schools and churches. These installations mean much to the industry in general for they are bound to increase the demand for film and equipment which is necessary in the presentation of motion pic- tures, such as carbons, incandescent lamps, film cement, etc., wherever a projector is installed. In California, the Los Angeles branch of tlie Argus Enterprises, Inc., have installed Simplex projectors in the homes of W. R. Hearst, San Luis Obispo, Cal.; Mme. ^^^^/s mark is your ^y^ssurance The name-plate on the Monsoon Fan frame is the positive identification mark of Monsoon Cooling and Ventilating Apparatus. It is your assurance of supreme effic- iency—of large air volume at lowest power cost. It is your assurance of get- ting all the worth-while advantages of scientific construction, durability, expert Monsoon Engineering Service, and to- tally satisfactory cooling and ventilating. Play safe—Install Monsoon for this summer Write for Booklet S-6 Monsoon Cooling System, INC. 71 No. 6th Street Brooklyn, N. Y. Naznnova, Hollywood, Cal., and also in the home of William de Mille. The Arlington School, Arlington, Cal., was also Simplex equipped by Argus. E. C. Anthony, Pacific Coast representative for the Packard Motor Car Company, had Snnplex projectors installed in his home at Burhngame, Cal., by the Western Theatre Supply Company, of San Francisco, as did Dr Harry L. Tevis, Alma, Cal. The McKinley Park School, Reno, and the St. Jarlath Church, Fruitvale, Cal., were also recently supplied with Simplex projectors by the above company. W. T. E. Reports Installations The report of the Western Theatre Equip- ment Company, Seattle, Wash., also shows good results, having recently installed Simplex pro- jectors in the Methodist Church and Elks' Club at Seattle. The High School, Olympic, Wash, and the Normal School, Cheney, Wash., have also just been Simplex equipped. Through the Middle West the following in- stallations of Simplex projectors have been made: Consolidated School, Medford, Minn, by the Teco Product Manufacturing Company' Minneapolis; M. E. Church, Denison, Iowa, by the Des Moines office of the Argus Enterprises Inc.; Madison Vocational School, Madison, Wis., by the Milwaukee office of the Exhibitors Supply Company; Junior High School, Okla- homa City, by the Yale Theatre Supply Com- pany; Southeast Missouri State Teachers College, Cape Girardeau, Mo., by the Erker ^ros.; Optical Company, St. Louis; St. Adalberts Auditorium, Grand Rapids Mich by the Michigan Motion Picture Supply Com- pany, Detroit, Mich.; Elks' Club, Homestead, ^a.., by the Hollis-Smith-Morton Company, Inc., Pittsburgh; Public School, New Carlisle O., and Westwood School, Westwood, O , by the Dwyer Bros. & Company, Cincinnati. Progress in South and East Reports from the East and South also indi- cate the progress the Simplex is making with non-theatrical institutions, the following being some of the installations recently made ■ Consolidated School, Rolling Fork, Miss by the Lucas Theatre Supply Company, Atlanta; Kev. J. P. Carney, Leonardstown, Md.; Rev father Smith, Ridge, Md.; National Geograph- ical Society, Washington, D. C. by the Webster Electric Company, Washington D C • Lewis M. Swaab & Son, Philadelphia- also shows good results in this field, having in- stalled Simplex proiectors in the St. Tohn's Church, Freeland, Pa.; Troy Avenue School, Xru"°/.-5^,'fy' the Alliance Social Club, Middleport, Pa. _ Simplex projectors have also been installed in the Lafayette Hotel, BuflFalo, N Y by the Becker Theatre Supply Company, of the same city. The American Woolen Mills Recreation Dept., Fulton, N. Y., and the Board ot _ Education. Rochester, were Simplex equipped by the Auburn Theatrical Supply Company Auburn. N. Y., while the Union High School, Chatham, N Y., was taken care of by the Howells Cine Equipment Company, New York. The sale of a Simplex projector wa,s also made to Dr. O C. Rose, Albion, Maine, by Hicks & Pryce, Montpelier, Vt. Porter Is Busy B. F. Porter, New York City, N. Y., distri- butor of the Simplex projector for New York • territory, has recently installed Simplex projectors in the following: High School, Bayonne, N. T.; Ethical Culture Schoo. New York City; Theodore Roosevelt School. Elizabeth, N. J.; P„blic School No. 7, Paterson, N. J.; Hollis Field Club, Hollis, L. I and will also install Simplex projectors on the private car of James B. Duke, the tobacco manufacturer.