The Moving picture world (March 1922)

March 18, 1922 MOVING PICTURE WORLD 263 SCHXES FROM ■•SlSTERSr FEATURING SEENA OWEN, MA TT MOORE AND GLADYS LESLIE. AN INTERNATIONAL FILM SERl'ICE COMPANY PRODUCTION. DISTRIliUTED BY AMERICAN RELEASING CORPORATION G. Stewart Is New Christie Star With the return of Cliarlcs H. Christie, general manager of the Christie Fihn Company, to his studio from the East, the announce- ment was made that he had signed up George Stewart, younger brother of Anita Stewart, to star in Christie Comedies to be made for Educa- tional release. At the same time the arrival of Charlotte Stevens, Chicago beauty contest winner, to begin work in these fun films, was made known. American Releasing Will Handle ''Sisters"Made by International Pyramid to Make 16 Super Pictures Speculation in the motion picture industry as to the manner in which Pyramid would release its super product to the motion picture trade is ended with the announcement by Pyramid Pictures, Inc., that an agreement has been reached whereby the American Releasing Corporation will release the sixteen super attrac- tions which are to be made by Pyrainid during the current year. Progressing with Vitagraph Film "My Wild Irish Rose," the Vita- graph special production, is going steadily forward at Vitagraph's West Coast studio, under the super- vision of David Smith. The picture was started under the working title of "The Shaughraun," at it is on this Dion Boucicault play that the picture is based. American Releasing Corporation, the new Walter E. Greene-F. B. Warren coalition, will distribute the International Film Service Com- pany's production, "Sisters," from tiie novel by Kathleen Norris. directed by Albert Capellani, with a star-cast including Seena Owen, Matt Moore and Gladys Leslie. Release date is set for April 2, on which date this production will open in several-of the large cities, sup- ported by a nation-wide publicity and advertising campaign in the seven- teen Hearst newspapers and serial publication of the story. "Sisters" has been completed and will be in the exchanges early in March and giving first-run accounts practically a month in which to take advantage of the exploitation oppor- tunities that the story possesses. World-wide distributing rights to "Sisters" are controlled by American Releasing Corporation. A big advertising and exploitation campaign has been devised, both to introduce and support this produc- tion, and it is announced it will be kept vigorously in the daily news- papers, magazines and trade journals for months longer than any picture. the series will follow one a month. The idea of the brochure is not, it is said, to present advertising arguments for the picture, but to provide a pamphlet so beautiful that most exhibitors and others who re- ceive it will want to preserve it for the sheer beauty of the work and of the pictures reproduced. Three Selznick Productions Are to Be Issued in March M. E. Felt Praises "Ruling Passion " That George Arliss's latest film production, "The Ruling Passion," *was acclaimed as one of the finest pictures ever produced, when this United Artists' release was shown at Felt Brothers new Aldine Theatrp Philadelphia, is the gist of a mes- sage sent by M. E. Felt to United Artists' home office. At the same time Mr. Felt asked that arranL>e- ments be made so that he could play a return date with the picture. There will be three Selznick pic- tures circulated through Select Ex- changes during March—two in the star series and one revival of a Con- stance Talmadge early success. March 10 has been set for the re- lease of "Mrs. Leflfingwell's Boots:" March 20 brings Conway Tearle, in "Love's Masquerade," and March 30 is the date for Elaine Hammerstein's "Reckless Youth." "Mrs. LefTingwell's Boots" was made from the Augustus Thomas stage play of the same title. Con- way Tearle's newest issue. "Love's Masquerade." was directed by Wil- liam P. S. Earle. "Reckless Youth" was written by Cosmo Hamilton and direction was by Ralph Ince. Film Company Changes Name Major Fiorella H. LaGuardia. general counsel of Star Productions Company, announces that the name of the organization will be changed to Cassinelli Pictures, Inc. Major LaGuardia, formerly president of the Board of Aldermen of New \ork City, saw motion pictures made for the first time in his life last week when he visited the Harry Levey studio in West Thirty-eighth street, where Tom Terriss was directing Dolores Cassinelli in "The Challenge." Goldwyn Starts Production on R. Hughes and P, B, Kyne Stories Activity at Goldwyn's Culver City studio is increasing. In addition to the filming of Basil King's new photojilay. "The Dust Flower." and the finishing touches which are being put to Anzia Yezierska's "Hungry Hearts" and Rupert Hughe.^' "Remembrance." in the laboratories, work has been begun on two new- photoplays. One of these is by Rupert Hughes and has been adapted from his own short story called "Bitterness of Sweets." The author will direct. The second story on which produc- tion has been started, is the film version of Peter B. Kyne's story, "Brothers Under the Skin." Elaborate Brochure Is Being Made for ''Wilderness Tales" A sixteen-page brochure to be printed in rotogravure is being pre- pared by Educational to give exhibi- tors. Educational says, an idea of the beauty of the new series of pictures by Robert C. Bruce called Wilder- ness Tales. The first of the series. "And Women Must Weep," had its premiere at the Capitol Theatre, in New York, recently, and the rest of Goldwyn Selects An All-Star Cast An all-star cast has been selected for Goldwyn's first Peter B. Kyne^^ story, "Brothers Under the Skin," work upon which is now under way at the Culver Citv studios. Helene Chadwick and Richard Dix have been cast in two of the four most important roles. Others in the cast include Norman Kerry, Claire Windsor and Mae Busch. GYPSY PASSION ADAPTED FROM , dEAN RICHEPINS FAMOUS GYPSY STORY M BAR OKA The Child of* hhe Bear COMING TO THE BROADW>W & 47'-=' STREET