The Moving picture world (April 1922)

474 MOVING PICTURE WORLD April 1, 1922 Pathe Says that Harold Lloyd Reissues Are Making Big Hit Since the rapid rise of Harold Lloyd as a comedian in multiplereel comedies from his first onereelers, the question came up before officials of the Pathe Exchange, Inc., whether or not it would be advisable to reissue the comedian's first offerings. Finally the decision came, with the provisions that the onereelers should be reedited, and that new advertising aids should be gotten out. That the reissued offerings are successful would be putting it mildly, Pathe says, for some of them are being used as program features, and many of them are shown in the Broadway houses, including the Strand in New York. Players, and before that, of Associated Producers. Ricord Gradwell, managing-director of the Gunning organization, considers the acquisition of Bonistall an important gain in the field staff of the company, which has been breaking all records in bookings for the Entertainment Series of the big pictures. Back to Studio With the "finished scenario off "Nice People" under his arm, William de Mille returned to the Lasky studio recently to start immediate production work on this Paramount adaptation of Rachel Crothers' play. The producer had been in consultation with Clara Beranger, the scenarist, in New York during the previous three weeks. Work Begun on Mae Murray Film Mae Murray's next motion picture production, to follow her presentation by Robert Z. Leonard in "Fascination," a forthcoming Metro release, will be a photoplay entitled either "Broadway Rose" or "The Broadway Bubble." Work on it already has begun. Archainbaud Directing Wilson Is Made Associate Editor Carey Wilson has been made associate editor of the Goldwyn scenario department, according to announcement by Vice-President Abraham Lehr. Mr. Wilson joined the studio staff three months ago. For the production of "Evidence," which Elaine Hammerstein is finishing at Selznick's studios in East Forty-eighth street, New York, Myron Selznick has returned George Archainbaud to the directorial staff of the Selznick organization. Mr. Archainbaud directed several of the pictures in which Miss Hammerstein appeared while the studios were at Fort Lee. Fox Says It Has Filmed First Views of Vesuvius in Action Bonistall Heads Pittsburgh Office Wid Gunning, Inc., announces that Frank C. Bonistall has been appointed manager of the Pittsburgh Exchage. Bonistall is one of the best-known film men in the Pittsburgh territory, having been the representative there of Famous Much Interest Is Taken in Contest Exhibitors in all parts of the country are, it is said, displaying the keenest interest in the GoldwynPhotoplay New Faces Opportunity being conducted by the Goldwyn Company and Photoplay Magazine. One feature of the contest is the offer of a prize of $500 to the exhibitor who sends in the photograph of the winner, who may be a patron of his theatre. Fox says that according to exhibitors who are congratulating themselves on being regular Fox News patrons, the News has again demonstrated the unimpeachable right to proclaim itself "mightiest of all," by securing the first airplane pictures ever taken of Mount Vesuvius in volcanic activity. These exhibitors, it is said, are eagerly awaiting the release of Fox News volume 3, No. 51, in which, it is stated, the greatest thrill pictures ever made will be featured. Fox Organizes a New Comedy Unit William Fox has organized a new comedy unit at the West coast studios, the purpose of which will be to produce a type of comedy burlesquing the oldtime western melodrama. bor," expresses, Pathe says, the breadth of purpose in the new issue. Names March 26 as Date for Showing of "Gypsy Passion " March 26 has been finally selected as the date for the "first night" on Broadway of "Gypsy Passion," the French picture released by Vitagraph. Manager Joseph Plunkett, of the Strand Theatre, was so impressed, Vitagraph says, by the great box-office success made by "The Sheik's Wife," Vitagraph's other French film, which opened at the Strand on Sunday, March 5, that he determined to follow it up as soon as possible with "Gypsy Passion." Vitagraph says that French pictures now have a big, popular appeal in this country. "Gypsy Passion" gives promise of making an even greater success than its predecessor, at the Strand, according to Vitagraph. In it Madame Repane has made her only appearance on the screen. It was directed by Louis Mercanton. Pathe Review Celebrates Its Anniversary by Widening Scope The third anniversary of Pathe Review, marked by the issue of No. 149, April 2, will be characterized, Pathe states, by a widening of the scope in selection, with an especial emphasis on the unusual, the entertaining and the instructive elements of things in the wide, wide world. So it is, Pathe Exchange announces, that in the first of the new series is offered an exceptionally appealing array of features, gauged both from the standpoint of the camera and the printed magazine. The slogan, "All the world's your neigh Mission Film Done The Mission Film Corporation has completed the initial production, "Carry on the Race," which is the first of the "films with a mission" designed to be censor proof. Clarence Geldert directed. Richard Wayne, Lillian Leighton, Catherine Murphy, Arthur Osborn, Winter Hall and Margaret Loomis are in the cast. Pathe Engages Andree Peyre to Play in Ruth Roland Serials "Prisoner of Zendarf Acclaimed by Officials of Metro Company "The Prisoner of Zenda" is Rex Ingram's greatest production since he made for Metro "The Four Horsemen of the Apocalypse." This is the unanimous opinion of officials "Its settings and atmosphere probably would satisfy The Sheik himself.' ' — New York World on "The Sheik's Wife." of the home office of Metro Pictures Corporation, in New York, after inspection in the company's projection rooms of the first print to arrive from the Hollywood studios. This print was sent last week by Mr. Ingram by special messenger from the West Coast. Immediately upon its reception, "The Prisoner of Zenda" was thrown on the screen for a special pre-view. Commenting upon his impression of the new $1,000,000 photoplay of Anthony Hope's novel, as dramatized by Edward Rose, William E. Atkinson, vice president and general manager of Metro, said : "It is the biggest box-office bet we have ever handled. Nothing has been done approaching 'The Prisoner of Zenda' since 'The Four Horsemen.' They are two of the greatest pictures ever made." Andree Peyre, the 22-year-old "stunt" aviatrix and screen beauty, has been engaged by Pathe for the company supporting Ruth Roland in serials. Miss Peyre left New York for the Pacific Coast last week, where she will begin training for some serial features contained in the script of the serial which will go into production following the completion of the Roland picture at present called "The Timber Queen." "The Challenge" Partly Completed Exteriors of "The Challenge" (working title), which Dolores Cassinelli is making under the direction of Tom Terriss, have been completed and the company is now engaged on the last few settings in the Harry Levey studio in West 38th street. Hippodrome Runs Christie Comedy "A Barnyard Cavalier," one of the most spectacular and funniest comedies Christie has made for Educational release, began on March 20 an indefinite run at the New York Hippodrome as the opening number on the program. Fifty of the regular one sheets prepared by Educational for «se in connection with this subject were bought by the Hippodrome management, and have been placed in yarious parts of the city. Exceptional exploitation along other liaes also has been given to this two-reel fun film, and the picture is given a fine presentation. Get in touch with the nearest exchange handling pictures advertised in PROSPERITY SECTION OF THIS ISSUE. 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