The Moving picture world (April 1922)

April 29, 1922 MOVING PICTURE WORLD 931 News from the Producers i) OS'SEWELL Kane Signs with MacManus to Produce Four Features Arthur S. Kane signed a contract late last week with Edward A. MacManus for the production for Associated Exhibitors of four features in which May Allison and Robert Ellis will be featured. The productions will be made in Porto Rico, the first to be delivered about August 1, in time for Associated Exhibitors autumn schedule. The features will be from the script of Charles A. Logue, who is well known as an author, scenario writer and director. A unique point in the production plans is an arrangement for the author and the featured leading man, Mr. Ellis, to act as co-directors. Three hours after Mr. Kane and Mr. MacManus had closed their deal, the Atlantic fruit liner Tanamo sailed for Porto Rico from New York, with Mr. MacManus, Mr. Logue, Miss Allison, Mr. Ellis, a complete cast and a full complement of cameramen and technicians aboard. Associated with Mr. MacManus in the present enterprise are a number of wealthy Porto Ricans. He has a fully-equipped studio located on thirty-three acres of property at San Juan, and access to more than 2,000 acres of picturesque tropical land owned by his associates. In announcing the signing of the contract Mr. Kane expressed enthusiasm over the addition of May Allison and Robert Ellis to Asso ciated Exhibitors' list of featured players. Miss Allison is a petite blonde of considerable beauty and is regarded as one of the most charming figures on the screen. Chares A. Logue was a New York newspaper man and author of magazine fiction before he began writing for the screen. popular now with the class of New Yorkers who go to the Strand as with themselves." In rounding up the short subject program situation as viewed from the Pathe angle, Mr. Eschmann said that it was now so fully established in general exhibitor favor that Pathe was adding new material as fast as it became available. The latest acquisition is a series of 26 two-reeler "Santa Fe Mac" Westerns. Dorothy Dalton, Wanda Hawley Are in Latest Paramount Films Pat he's General Sales Manager Speaks of the Increasing Popularity of Short Subjects itself with all classes of exhibitors. "The short subject program," said General Sales Manager E. A. Eschmann, "has won remarkable favor with exhibitors all over the country. They understand their business thoroughly, and were eager to be relieved of the automatic limits as prescribed by multiple reel features. But although they are not guided by the methods of. their metropolitan comrades, still they like to feel that With the Strand Theatre's successful introduction of Managing Director Joseph Plunkett's "diversified program" ■ — which included Pathe News, Pathe Review and the one-reel Pathe special feature picturization of Rudyard Kipling's "Ballad of Fisher's Boarding House" — Pathe considers that its short subject policy inaugurated a year and a half ago has justified Dorothy Dalton in "The Crimson Challenge," a Paramount picture, and Wanda Hawley in the Realart picture, "The Truthful Liar," are the features scheduled for release April 23 by Famous Players-Lasky Corporation. In "The Crimson Challenge" Dorothy Dalton has a typical two-gun role, one certain to delight those fans who remember with pleasure her work in "The Flame of the Yukon." It is a Western picture. Jack Mower is Miss Dalton's leading man and the picture contains no fewer than three leading heavies— Frank Campeau, Clarence Burton and George Field. Others in the cast are Irene Hunt, Will R. Walling, Howard Ralston, Mrs. Dark Cloud and Fred Huntley. Wanda Hawley's role in "The Truthful Liar," is that of a butterfly wife who has too much time on her hands and necessarily seeks amusement elsewhere than in her home. Miss Hawley's leading man is Edward Hearn and others in the cast are Charles Stevenson, Casson Ferguson, Lloyd Whitlock, George Siegmann, E. A. Warren and Charles K. French. what is good for them is good for theatres like the Strand. "The Strand is not afraid of reissues because they are re-issues. It frequently plays a single-reel Lloyd comedy, because Mr. Plunkett knows that thousands of his patrons never saw it before — and others probably would welcome it any way. That's the way several thousand exhibitors scattered all over the country feel about it, evidently. "Since Pathe began reissuing these Lloys, one each week, the demand for them has steadily increased until today they are pjayed regularly by fully 6,000 theatres, with the certainty of many others yet to follow their example. It helps their business and pleases their patrons to know that Lloyd comedies originally released a few years ago are just as Radio Installed at Lasky Studio Now they're using the wireless telephone to help make motion pictures. A receiving set was recently constructed at the Famous PlayersLasky studio in Hollywood by Clyde Ewing, foreman of the electrical shop and it has a dependable receiving radius of more than a thousand miles. Mr. Ewing bought the parts, designed the set and built it after hours. Although it was planned to entertain the studio forces with concerts during noon hours and in the evenings if desired, the installation is to be employed in making productions if agovernment permit can be procured to put in a sending apparatus at the studio and at the Lasky ranch which is eight miles from the studio. "Four Horsemen " Gets Big Run A run of seventeen days, the longest of any picture that ever played La Crosse, Wis., is the record of Rex Ingram's production for Metro of "The Four Horsemen of the Apocalypse," according to a telegram received from A. J. Cooper, manager of the Cooper Amusement Company, by the Minneapolis office of Metro. The original booking of seven days more to accommodate the crowds which insisted on viewing the picture. Capacity busines was in order at all times, with a scale of $1.50 top, during the original run. THE NAME OF BURTON HOLMES FOR NEARLY 30 YEARS HAS STOOD FOR QUALITY THE BURTON HOLMES LABORATORY LIVES UP TO HIS NAME SEND YOUR WORK TO 7510 NO. ASHLAND AVENUE, CHICAGO