The Moving picture world (May 1922)

May 6, 1922 MOVING PICTURE WORLD S3 Stmight firom the Shoulder Reports T)eparimeni Jor the Informaiion of &xhibiiors Edited by A. Van Buren Powell The box office is the dependable guide for all exhibitors on moving picture productions. In this department your brother exhibitors tell the story of the success or failure of the various releases. Your frank reports on all pictures are solicited for this department. You are helping yourself and others by sending them in. Write us that you'd like a free supply of report cards. First National BACK TO GOD'S COUNTRY. Good. This one pleased 100 per cent; acting good and scenery great. Advertising; newspaper, one sheets, photos, frame cards. Patronage; small town. Attendance; good. M. D. Robertson, American Legion Theatre, Washta, Iowa. BRANDED WOMAN. Good picture : but Norma Talmadge does not bring them out for me. Advertising; regular. Patronage; general. Attendance; fair. Henry R. Fitton, Liberty Theatre, Piney Fork, Ohio. DANGEROUS BUSINESS. A knockout. My first Constance Talmadge, and she surely made a hit with my patrons. If you want one with some pep in it, get this one. It's good. Advertising; usual. Patronage; small town. Attendance ; good. E. E. Corr, Princess Theatre, Thompson, Iowa. DINTY. Boys, book it: it will please any audience that likes clean, wholesome pictures. Why don't they make more of this kind? Advertising; regular. Patronage; all classes. Attendance ; good. J.I.Wright. Rex Theatre, Bevier, Missouri. EVEN AS EVE. Fellow exhibitors I Play this if you haven't already done so. It made money for us and it will do the same for you. Advertising; newspapers, posters. Patronage; small town. Attendance; good. Kenneth Thompson, M. W. A. Hall, Hancock, Wisconsin. GREAT ADVENTURE. A good, highclass comedy. Was afraid of it but it pleased 100 per cent. Advertising; billboard. Patronage; small town. Attendance; good. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin. HER MAD BARGAIN. A favorite star here in a very good picture. Picture 100 per cent better than title. Many good comments. Advertising; lobby display, newspaper. Patronage; general. Attendance; poor. Smith & Correll, Portland Theatre, Casselton, North Dakota. LAST OF THE MOHICANS. A splendid production of a great and popular story. Drew strong from schools where we boosted hard. We admitted all school children at ten cents. Advertising; extra big. Patronage; high class. Attendance; good. E. W. Collins, Grand Theatre, Jonesboro, Arkansas. LOVE'S REDEMPTION. One of Norma Talmadge's best pictures. Pleases, but not a drawing card in our town. Advertismg; heralds, ones, threes, sixes, window cards, slides, photos, newspapers. Patronage ; better class. .Attendance; poor. W. R. Fairman, Queen Theatre, Bryan, Texas. LYING LIPS. Great picture: book it. It's as good as the best ones, if they didn t spend thousands to advertise it. Advertisingextra newspaper and 24 sheet. Patronage; best. Attendance; best we ve had this vear on any picture. S. H. McNeill, Rideau Theatre, Smiths Falls, Ontario, Canada. THE OATH. One of the best pictures I have shown. Cast perfect. Drew well and pleased. Patronage; small town. Attendance; good. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin. PECK'S BAD BOY. A knockout comedy ; pleased kids and adults. Continuous laughter from start to finish. Advertising; billboard, programs, lobby, heralds. Patronage ; mixed. Attendance; fair (bad weather). L. O. Hoover, American Theatre, Roundup, Montana. YOU SAY "Send Report Cards" EXHIBITORS WILL SAY "You're a real brother!" TOL'ABLE DAVID. A sure winner for me : some few saw it the second time. Increased business 50 per cent for Saturday. Advertising; photos, banner, threes and ones. Patronage ; general. Attendance; extra good. R. Mason Hall, Grand Theatre, Northfork, West Virginia. Fox BAR NOTHING. Up to Buck Jones' standard. Pleased all his followers. Advertising; usual. Patronage; mixed. Attendance ; fair. E. W. Collins, Liberty Theatre, Jonesboro, Arkansas. CHASING THE MOON. This is one of Mix's good ones, full of pep. Mix mixes in this part of the country. Advertising; posters and papers. Patronage; small town. Attendance; good. J. Carbonell, Monroe Theatre, Key West, Florida. CONNECTICUT YANKEE IN KING ARTHUR'S COURT. Titles sure bring the laughs. Good comedy throughout. Best comedy drama of season. Advertising; heavy, all kinds. Patronage ; high class. Attendance ; fair. L. R. Barhydt, Quincy Theatre, Quincy, Massachusetts. DEVIL WITHIN. Good, but not up to the Dustin Farnum standard that he used to play. Advertising; one sheets, cards and slides. Patronage; small town. Attendance; good. John C. Mapes, K. of P. Theater, Chester, New York. EVER SINCE EVE. Good clean picture: Shirley Mason good drawing card. Advertising; three sheet, photos, one sheet. Patronage; foreign. Attendance; fair. H. R. Fitton, Liberty Theatre, Piney Fork, Ohio. HIS GREATEST SACRIFICE. Didn't take well with young folks: not much action. Rut good picture for the older folks. Advertising; ones, threes, handbills, photos. Patronage; town. Attendance; fair. Harry C. Wafifle, Lyric Theatre, Mcintosh, South Dakota. IRON TO GOLD. This is a good western and will satisfy those who like the western stuff. Patronage; small town. Attendance; good. C. S. Bovee, Florence Theatre, Elk Point, South Dakota. MOTHER HEART. Just fair. Mason fans liked it. Advertising; usual. Patronage; mixed. Attendance ; fairly good. Stanley H. McNeill, Rideau Theatre, Smiths Falls, Ontario, Canada. NIGHT HORSEMAN. A good, classy western thriller with a real story. It is sure to please. Advertising; regular. Patronage; small town. Attendance; good. W. B. Aspley, Aspley Theatre, Glasgow, Kentucky. QUEENIE. Just fair. This is the first time we ever had Shirley Mason and unless she improves for us it will be the last. Advertising; usual posters. Patronage; neighborhood. Attendance; poor. W. E. Elkin, Temple Theatre, Aberdeen, Mississippi. RIDIN' ROMEO. Best Mix yet. Plenty of comedy and action. Tom Mix is our best drawing card on regular program. Advertising; regular. Patronage; mixed. Attendance; good. J. I. McCarthy, Majestic Theater, Charleston, Tennessee. ROUGH DIAMOND. People seem to like this stuff: at least, they fall for it and pronounce it good. Personally, it's the raspberry for me, but as long as the money comes in let's call it great and ask for more like it. Advertising; newspaper and lobby. Patronage; mixed. Attendance; good. C. A. Pratt, Fox Theatre, Washington, Iowa. STRENGTH OF THE PINES. Although patrons did not complain, I personally believe this to be William Russell's poorest picture. Advertising; two one-sheets, sfides and program. Patronage ; general. Attendance : good. Jack Kaplan, Royal Theatre, South Fallsburg, New York. THUNDERCLAP. Most exciting and thrilling feature ever shown. Brought out sporting blood and pleased all. No mistake by booking it. Advertising; medium, newspapers, heralds, 24 sheets. Patronage; mixed. Attendance; good. V. C. Schley, Crescent Theatre, Statesville, North Carolina. VIRGIN PARADISE. Starts out with a crash and goes along at top speed and winds up with a knockout smash. For thrill and stunt you can't beat it. Advertising; billboard, program, lobby, herald. Patronage ; mixed. Attendance; good. L. O. Hoover, American Theatre, Roundup, Montana. Goldwyn BE MY WIFE. If you want a good fivereel comedy, don't pass this up. Audience was wild over it. As good as any Chaplin. Thos. L. Haynes, Town Hall, Old Lyme, Connecticut. THE GLORIOUS FOOL. A "gem " that pleased 100 per cent. A finely acted, directed and photographed picture. You can tell your patrons this picture will entertain them, and get business and patronage good