The Moving picture world (May 1922)

May 6, 1922 MOVING PICTURE WORLD 85 Straight from the Shoulder Reports Attendance; fair. G. E. Shilkett, St. Denis Theatre, Sapulpa, Oklahoma. United Artists THREE MUSKETEERS. Pleased most patrons, but why are exhibitors asked to pay exorbitant rental prices? We lost money. Advertising; billed entire county. Patronage; better class. Attendance; fair. K. H. Sink, Wayne Theatre, Greenville, Ohio. Universal ACTION. Very thrilling, but I never saw anything out of the ordinary. Advertising; regular. Patronage; small town. Attendance; good. H. S. Miller, Liberty Theatre, Montezuma, Georgia. GOLDEN GALLOWS. Just an ordinary program picture, nothing more. Star not known. Advertising; usvial. Patronage; better class. Attendance; p'oor. K. H. Sink, Wayne Theatre, Greenville, Ohio. HEADIN' WEST. Dandy comedy-drama. One of Hoot's best. You can play this strong. Good stuff in this. Advertising; sixes, threes, ones, photos, slides, banner, cut-outs. Wm. Thacher, Royal Theatre, Salina, Kansas. HEADIN' WEST. Hoot Gibson and his smile should please any human town. We like Hoot and the Universal plays. Patronage; general. Attendance; good. Harold S. Clouse, Hollywood Theatre, Highwood, Minnesota. HER MAD MARRIAGE. Carmel Myers, five reels. Pleased, especially the women. Advertising; photos, ones, threes, handbills. Patronage; town. Attendance; very good. Harry C. Waffle, Lyric Theatre, Mcintosh, South Dakota. THE MILLIONAIRE. Good short program picture, no unfavorable comments. Running with "Winners of the West" gives a good evening's entertainment. Advertising; lobby display and newspaper. Patronage; general. Attendance; fair. Smith & Correll, Portland Theatre, Casselton, North Dakota. THE SCRAPPER. Universal rarely releases a really poor program picture. This one is up to their standard for program stuff. Advertising; usual. Patronage ; mixed. Attendance; fair. E. W. Collins, Liberty Theatre, Jonesboro, Arkansas. SOCIETY SECRETS. This should be advertised as a big special, it is clean and most entertaining. You can't make a mistake even if you pay a big price for it. Advertising; heralds, two one sheets, two three sheets, six sheet. Patronage; all classes. Attendance; good. V. G. Magel, Pastime Theatre, Govan, Sask., Canada. WOLVES OF THE NORTH. It is a crime to spoil such beautiful scenery with a poor, weak story. Patronage; small town. Attendance ; good. E. E. Corr, Princess Theatre, Thompson, Iowa. Vitagraph HEART OF MARYLAND. Splendid picture of the Civil War. Excellent acting and good photography. Class this as a big spe cial. Advertising; newspaper ad., photos, posters. Patronage ; small town. Attendance; fair. Kenneth Thompson, W. M. A. Hall, Hancock, Wisconsin. ROMANCE PROMOTERS. A dandy program picture. Played with "Turks and Troubles" and everyone was well pleased. Advertising; newspaper ad. Patronage; small town. Attendance; fair. Kenneth Thompson, M. W. A. Hall, Hancock, Wisconsin. SILVER CAR. This is a very good picture and should please the most of them. Didn't draw owing to the conditions of the town (hard times). Patronage; mixed. Attendance; poor. A. E. Rogers, Temple Theatre, Dexter, New York. SILVER CAR. This picture took well. Williams is a fair star. This kind of picture will boost him. Advertising; usual. Patronage; mixed. Attendance; good. Stanley H. McNeill, Rideau Theatre, Smiths Falls, Ontario, Canada. SON OF WALLINGFORD. Very good, expensive production of corking story, ably acted by a capable cast. Class it 100 per cent. Advertising ; usual. Patronage ; mixed. Attendance; fair. E. W. Collins, Grand Theatre, Jonesboro, Arkansas. Comedies I DO (Associated Exhibitors). One of Harold Lloyd's best, in fact, I never saw a poor Lloyd comedy. I featured this comedy. Advertising; lobby, newspaper, ten one sheets. Patronage; best. Attendance; good. H. B. Barr, Rialto Theatre, Enid, Oklahoma. I DO (Associated Exhibitors). Best Lloyd yet; went over strong. Advertising; newspaper. Patronage; small town. Attendance; good. N. R. Carskadan, Music Hall Theatre, Keyser, West Virginia. THE SHOW (Vitagraph). I have seen numbers of comedies, but I doubt if I have ever seen one which will please more people than this one. Advertising; usual. Patronage; better class. Attendance; fair. K. H. Sink, Wayne Theatre, Greenville, Ohio. Serials WITH STANLEY IN AFRICA (Universal). We think this serial is going to be one of the best on the market; only on the third chapter and it is starting fine. We have no fault on this serial. Advertising; six sheets, three and one sheets; also used buttons. Patronage; small town. Attendance; good. .G. D. Hughes, Liberty Theatre, Heavener, Oklahoma. WINNERS OF THE WEST (Universal). Have shown six episodes, first five episodes good, sixth didn't seem to hold interest. Advertising; caps, threes and one sheet, photos and talk by principal at high schools. Patronage; small town. Attendance; poor. Kittie C. Collins, Amusu Theatre, Stratton, Colorado. Short Subjects NICK CARTER DETECTIVE SERIES (Pioneer). If you want a good bunch of two reelers, detective stuff, book the series of fifteen. You will find they are all good and every one likes them. They will ask for them, when you have used all of them. Wm. Thatcher, Salina, Kansas. State Rights BURN 'EM UP BARNES (C. C. Burr). The best picture that we have run for some time. Pleased 100 per cent. Exhibitors will make no mistake by booking this one. Advertising; newspaper and six sheets. Patronage; mixed. Attendance; good. Norris P. Helbling, Pleasant Hour Theatre, Woodsfield, Ohio. FIGHTING STRANGER (Canyon). Most of Franklyn Farnum's pictures are alike. A lot of fighting and impossible stuff, but we get away with them because our patrons like the blood and thunder sort. M. Oppenheimer, Empire Theatre, New Orleans, Louisiana. SCHOOL DAYS (Warner Brothers). A real audience picture and a box office asset. We need more of this type of story. Good, clean, wholesome picture that makes every reformer a booster for pictures. A class of picture that would put every censor board out of business. Advertising; "school children's" matinee at reduced prices. Patronage; general. Attendance; capacity. Temple Theatre, Bellaire, Ohio. SHADOWS OF CONSCIENCE (Pioneer). A very good type of western picture and pleased fairly well. Advertising; one sheets and cards, slides. Patronage ; small town. Attendance ; fair. John C. Mapes, K. of P. Theatre, Chester, New York. TEN NIGHTS IN A BARROOM (Arrow). Capacity business prevailed throughout the week. Advertising; usual amount of newspaper advertising, street car cards, billbords, window cards, posters, pictures. The lobby was unique in having a regular saloon bar with all favorite brands of liquors, including Haig & Haig, brandies, whiskeys, gin, ales and beer, with real beer served free from kegs to all patrons patronizing the show. On the opposite side of the lobby was displayed a regular copper still such as used in making Oklahoma moonshine whiskey. Manager S. S. Wallace certainly showed that he knew how to lobby for business by having a first-class Wild Western saloon with trimmings displayed in his lobby. William Noble, Capitol Theatre, Oklahoma City, Oklahoma. WHY GIRLS LEAVE HOME (Warner Brothers). A very good picture, true to life; business great, advertised big and the title helped. My advice to fellow exhibitors is play it. Advertising; in every way. Patronage; best. Attendance; good both nights. F. M. Holeman, Garrick Theatre, Madisonville, Kentucky. WOMEN MEN LOVE (Federated). Very good picture, but the star, William Desmond, out of place in dramas. I want Desmond westerns. Advertising; sixes, threes, ones, slide. Patronage; mixed. Attendance; good. Stephen Brenner, Eagle Theatre, Baltimore, Maryland. Your Report In This Department Shows Your Desire To Help Your Fellow Exhibitors ASK FOR CARDS