The Moving picture world (May 1922)
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192 MOVING PICTURE WORLD May 13, 1922
Straight from the Shoulder Reports
T)eparimeni Jvr the Informaiion of &xhibiiors
Edited by A. Van Buren Powell
The box oCFice is the dependable guide for all exhibitors on moving picture productions. In this department your brother exhibitors tell the story of the success or failure of the various releases. Your frank reports on all pictures are solicited for this department. You are helping yourself and others by sending them in. Write us that you'd like a free supply of report cards.
Associated Exhibitors
HANDLE WITH CARE. Grace Darmond. A picture that pleased, good business. William Noble, Criterion Theatre, Oklahoma City, Oklahoma.
First National
THE DEVIL'S GARDEN. Absolutely the poorest thing I have ever shown. This man locking himself and a girl in a room together don't go far. Walked out on this awful thing. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin.
HABIT. The only dream picture that my patrons didn't say, "Oh — ." It MUST have pleased. Patronage ; small town. Attendance; good. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin.
THE KID. Supreme entertainment. Chaplin at his best and little Jackie Coogan lends a wonderful touch. Book and bost it. Rain hurt business. Advertising; extra large, billboards and newspapers. Patronage; high class. Attendance; only fair. E. W. Collins, Grand Theatre, Jonesboro, Arkansas.
LEOPARD WOMAN. Take warning, brother exhibitors, and lay off of this one. Pure bunk for me, no plot, no story, the worst we have had in months. Advertising; one six sheet, one three sheet, six one sheets, newspaper, slide. Patronage ; mixed. Attendance; poor. L. E. Silverman, Columbia Theatre, Skamokawa, Washington.
THE LOTUS EATER. A good picture, but far from being a special. Pleased about 90 per cent. John Barrymore and a splendid cast help put it over. Advertising; usual allotment of posters, slides and programs. Patronage; general. Attendance; good. Jack Kaplan, Royal Theatre, South Fallsburgh, New York.
THE LOTUS EATER. A fair box office attraction, nothing big. Advertising; newspapers, special paper. Patronage; general. Attendance ; fair. S. N. Chambers, Palace Theater, Wichita, Kansas.
MAN-WOMAN-MARRIAGE. This is a wonderful picture. Pleased everyone. Beautiful photography, the scenes were beautiful. Advertising; papers, slides, photos. Patronage; mixed. Attendance; fair. D. D. Purcell, Muse-U Theatre, Cortez, Colorado.
NOBODY. Pleased those who saw it, but few came. No drawing power. Advertising; usual. Patronage; better class. Attendance; poor. K. H. Sink, Wayne Theatre, Greenville, Ohio.
THE OATH. Good production, but could have been sifted down to seven reels nicely; drawn out. Pleased 90 per cent. Advertising; regular. Patronage; small town. Attendance; fair. W. F. Pease, Centennial Theatre, Lowell, Wisconsin.
ONE ARABIAN NIGHT. No good for me. A few of the patrons walked out before it was finished, the others remained to see the comedy. Advertising; posters and photos. Patronage ; general. Attendance, fair. R. Mason Hall, Grand Theatre, Northfork, West Virginia.
SCRAMBLED WIVES. Good picture, patrons well pleased. Advertising; regular. Patronage; small town. Attendance; good. H. S. Miller, Liberty Theatre, Montezuma, Georgia.
APPRECIATION
The first thing I look for in Moving Picture World is the Reports from Exhibitors. I find that I can book my pictures and do better with them when I consult this paper. A tip from an exhibitor is worth a great deal. H. R. Walker, Classic Theatre, Dartmouth, N. S., Canada.
THE SCOFFER. Good. Advertising; threes, ones, photos. Patronage; mixed. Attendance; poor. Henry R. Fitton, Liberty Theatre, Piney Fork, Ohio.
THE SIGN ON THE DOOR. Fine entertainment, good story, holds interest of audience to the end. Norma does some good work in this picture. Advertising; usual. Patronage; small town. Attendance; fair. E. E. Corr, Princess Theatre, Thompson, Iowa.
STRANGER THAN FICTION. Might class this one as good, but no more. Too mixed up to be really appreciated. "Freckles" helps put it over. Aeroplane work not up to advertised standard. Advertising; lobby and newspapers. Patronage; high class. Attendance; fair. C. A. Pratt, Fox Theatre, Washington, Iowa.
THOUSAND TO ONE. Bosworth no drawing power here. Fairly good picture. Advertising; usual. Patronage; mixed. Attendance; fairly good. S. H. McNeill, Rideau Theatre, Smith's Falls, Ontario, Canada.
TRUTH ABOUT HUSBANDS. Fine cast and good acting. Rather suggestive story that may leave a bad taste with some of your patrons. Patronage; small town. At
tendance; poor. E. E. Corr, Princess Theatre, Thompson, Iowa.
Fox
BEYOND PRICE. Poorest Pearl White picture we have had yet. Advertising; usual. Patronage; mixed. Attendance; poor. E. W. Collins, Liberty Theatre, Jonesboro, Arkansas.
BIG PUNCH. Fairly good picture, Jones will be O.K. if they give him the stories. Keep him in westerns. Advertising; u^ual. Patronage; mixed. Attendance; good. Stanley H. McNeill, Rideau Theatre, Smith's Falls, Ontario, Canada.
GLEAM O' DAWN. This picture features John Gilbert, new Fox star, who satisfies everybody with his thrilling role. The picture on the whole, however, is only an average program offering. Advertising; two one sheets and programs. Patronage; general. Attendance; poor. Jack Kaplan, Royal Theatre, South Fallsburgh, New York.
ROAD DEMON. Somewhat late in running this one, but sure glad I did. It's some picture, lots of god comedy in it and speed. If you are using Tom Mix, don't lose out on this one. Wm. Thacher, Royal Theatre, Salina, Kansas.
THE SCUTTLERS. Audience well pleased and that's what counts. Photography fair. Comments plenty. Advertising; photos, newspaper, one sheets. Patronage; small town. Attendance; fair (rain). M. D. Robertson, American Legion Theatre, Washta, Iowa.
SKY HIGH. Not as good a Mix vehicle as some former productions. Scenically beautiful, which fact alone places it above the ordinary. Advertising; lobby and newspapers. Patronage; high class. Attendance ; fair. C. A. Pratt, Fox Theatre, Washington, Iowa.
THUNDERCLAP. Very good. Advertising; posters, newspaper. Patronage; country town. Attendance; good. Arthur B. Smith, Fenwick Theatre, Salem, New Jersey.
Goldwyn
COME ON OVER. A crackerjack for Irish neighborhoods, though it ought to please all nationalities. Full of Irish wit and humor. Advertising; lobby display and mailing list. Patronage ; neighborhood. Attendance ; good. C. H. Ryan, Garfield Theatre, Chicago, Illinois.
THE GIRL WITH THE JAZZ HEART. Short but entertaining. Shimmy scene sure got the laughs, as it was colored well. Advertising; billboard. Patronage; small town. Attendance; fair. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin.