The Moving picture world (May 1922)

May 13, 1922 MOVING PICTURE WORLD 205 MAILING LISTS MOVING PICTURE AND LEGITIMATE THEATRES Z2166 Moving Picture by States per M.. $5.00 1219 Film Exchanges, for List 7.50 196 Manufacturers and Studios 3.50 419 Machine and Supply Dealers 4.00 M74 Legitimate Theatres U. S. & Can.. 25.00 810 Vaudeville Theatres 7.50 A. F. WILLIAMS 166 W. ADAMS ST. CHICAGO parison with other TRADES, very well paid, taking the year as a whole. But projection is NOT A TRADE, and the projectionist is not merely a machine operator. There is crying need for really high class men in projection rooms — men capable of earning at least a hundred dollars a week, and THE MOVING PICTURE INDUSTRY WILL NEVER PLACE ITS PRODUCT BEFORE THE PUBLIC AT ITS HIGHEST VALUE IN BOX OFFICE DRAWING POWER UNTIL EITHER THE MEN NOW IN PROJECTION ROOMS MOUNT TO THAT LEVEL, OR OTHERS TAKE THEIR PLACE WHO WILL. The start is to give the men now projecting a distinctive title. He is no more an "operator" than the organist is an operator because he "operates" an organ. Give him something to live up to. Instead of the present "And Moving Picture Machine Operators" in the organization name, which acts to literally rub the mechanical side of projection under the nose of the manager and exhibitor, change it to "And Moving Picture Projectionists." The name as it now is in itself declares the man to be a cheap man— a machine operator. Don't Forget Some will raise the cry that "the name of the organization should not be changed. It is established, etc., etc. This is pure piffle. There is nothing at all in it, and anyhow it is old stuflE because the name HAS BEEN CHANGED TWICE ALREADY, once by the Omaha convention and once by another convention. As I said before, gentlemen, think the matter over carefully. DON'T be small enough to let preconceived ideas interfere with examining the matter STRICTLY ON ITS MERITS. If my argument is sound, then be men, admit it, and change the name. If it is not sound, show me wherein it is unsound and I will cease from troubling. A One-Lung Theatre C. C. Klutts, menager, projectionist, owner, janitor, of the Glades Theatre, Moore Haven, Florida, writes us, somewhat amusingly, as follows : Dear Richardson: Am a subscriber to the World and take great interest in the problems set forth in your department. To my way of thinking you are doing a wonderful work. Am owner, manager, projectionist. Janitor of a one-lung, small-town theatre, giving "clean, wholesome entertainment for the whole family" out here in the Florida Everglades. Am using one Power's 6A projector, but contemplate installing another soon. I use A. C. at the arc, with White Flame carbons. Recently have noticed difficulty in illuminating bottom portion of screen unless the "spot" be near top of aperture. Where may I obtain book on upkeep and care of Power's projectors? The small-town theatre, be it "one-lung" or two. is a very splendid institution, in that it gives to those of small towns the amusement they crave, lack of which is sending hordes of young men and girls off to the "bright lights," which but few of them ever really find. I am strong for the small-town man. We need him and need him badly. The better show he is able to put on, the better it is for those hundreds of thousands — yes MILLIONS, who must perforce depend upon him for absolutely all the theatrical amusement they can possibly have, as well as for the visualizing of the news of the day, which otherwise reaches them only in a more or less garbled and very brief form in their local paper. THE CINEMA NEWS AND PROPERTY GAZETTE 30 Gerrard Street W. I. London, England Has the quality circulation of the trade in Great Britain and the Dominions. All Official Notices and News from the ASSOCIATION to its members are published exclusively in this Journal. YEARLY RATE: POSTPAID, WEEKLY, $7.25 SAMPLE COPY AND ADVERTISING RATES ON REQUEST Appointed by Agreement Dated 1 THE OFFICIAL ORGAN OF THE CINEMATOGRAPH EXHIBITORS' ASSOCIATION OF GREAT BRITAIN & IRELAND, LTD. "THE BIOSCOPE" The Representative Weekly Journal of the British Film Industry Of Special Interest to All Who Buy or Sell Films OFFICES: 85, SHAFTESBURY AVENUE LONDON, W. I. Specimen Coi^y Free on Request Foreign Subacriptlons: One pound ten shillings (gold) Moving Picture Machines Complete Equipments — Supplies of All Kinds Exhibitors' BEST Friend CUT RATE PRICES Monarch Theatre Supply Co. 228 Union Avenue 724 So. Wabash Ave. Memphis, Tenn. Chicago, III. THE fight against Tuberculosis is organized in all the large cities of this country and Canada, also in many of the smaller ones. If you are too far distant from New York to consult us easily, we suggest that you make inquiry of some Anti-Tuberculosis organization in whatever city you may be (using the local Telephone Book or City Directory to get street and number), and you will undoubtedly be able to get proper information, equal to our own, without delay or difficulty. NEW YORK TUBERCULOSIS ASSOCIATION I am requesting the Power's Company to send you a booklet they get out, and would earnestly recommend to you that you send six dollars to the Moving Picture World at once, ordering the new handbook, so that you will get one of the first (autographed) copies June first. It will be a 1,0(30 page book, and one you simply cannot afford to be without. The trouble you name seems to be due to your optical train being out of line. If you have a handbook, see page 112. Remove all your lenses. Attach a stout thread to your carbon near the crater, pass it through the condenser opening, the aperture and the projection lens opening. Attach it to a light stick with a bit of give, or spring to it, placed across the lens port, and stretch the thread tight. Now move the lamp and the stick until the thread is EXACTLY in the center of the condenser opening and the projection lens opening. It will be better if you can leave the lens barrel in place, removing the lenses themselves. Now see if the thread is not out of center in tile aperture. I think you will find it is, and whatever causes it must be remedied. The thread must be central in the aperture and the other two openings. Note : Before doing this be certain that your projection lenses are reasonably snug in their mounts — that they are not loose enough to "tilt" appreciably. Reel End Alarm Leonard C. Pagenhardt, projectionist, Westernport, Maryland, is the inventor and patentee of a reel end alarm, patent drawings of which he sends me. The device seems to be practical. We wish him success with it. The alarm is "set" at any desired distance from end of film by pressing a small "leaf" down across the film roll and winding the film over it. When the leaf is reached in the process of projection it is released and is impelled out against the side of the magazine, where it engages a lever which operates an electric contact, which gives the signal. Whether or not Brother Pagenhardt proposes marketing the device I cannot say, but presumably he does. It is simple and practical. MAKE YOUR PROJECTION LAMP AUTOMATIC And give your projectionist the opportunity to improve his screen results The Hallberg Automatic Arc Controller which accomplishes this is but one item of the splendid line of projection equipment manufactured and sold by us Send TODAY for descriptive folder P-W We are equipped to best supply ALL picture theatre requirements UNITED THEATRE EQUIPMENT CORPORATION H. T. EDWARDS Pres. and Treas. Branches in All Large Cities Executive Offices 25 WEST 45th STREET, NEW YORK J. H. HALLBERG Vice-Pres. and Secy.