The Moving picture world (May 1922)

May 20, 1922 MOVING PICTURE WORLD 33i Motion Picture Exhibitors tell us— "Navy Standard" The Navy Department has drawn up rigid specifications for linoleum to be used on the decks of battleships. Naturally, a linoleum that conforms to these exacting Navy requirements, and that will endure under the terrific wear imposed by Navy service, is exactly the type of floorcovering needed in the theatre. All so-called battleship linoleum is not made according to Navy specifications. To be absolutely certain you are getting genuine battleship linoleum, made according to Navy standard, you should insist on CJoldSeal Battleship Linoleum. DURING the past year we have asked motion picture exhibitors all over the United States what they demand in a theatre floor-covering. Here, in condensed form, are their opinions : "Theatre floors must be extremely durable to withstand the heavy, daily traffic, up and down the aisles, through the corridors, etc." "Floor-coverings must be quiet underfoot so that people walking about and looking for seats will not disturb those already seated." "They must be easily and inexpensively cleaned to keep down overhead expenses." "Must be durable^'— Gold-Seal Battleship Linoleum is manufactured in strict accordance with the standards set by the U. S. Navy — made to withstand such terrific, grinding wear as is given the decks of battleships. "Quiet underfoot.?" — "Easy and inexpensive to clean ?" — As cork is its main ingredient, Gold-Seal Battleship Linoleum is comfortably quiet to walk on — pleasantly resilient under foot. Its smooth, sanitary surface can be cleaned in a jifFy by a few whisks of a damp mop. It comes in three colors — attractive shades of terra cotta, brown and greeji. No other linoleum so fully meets the requirements of motion picture floors as does Gold-Seal Battleship Linoleum. It will pay you to insist upon the genuine. Gold-Seal Cork Carpet Some exhibitors, who desire absolutely soundproof floors, prefer Gold-Seal Cork Carpet. This efficient floor-covering is very durable and as velvety quiet underfoot as a woven rug. Made in 6 attractive shades. CoNGOLEUM Company INCORPORATED t Philadelphia New York Chicago Boston Dallas Atlanta San Francisco Minneapolis Kansas City Pittsburgh Montreal CAUTION! The Gold Seal, facsimile of which is shown at right, is pasted on the face of all genuine Gold-Seal Linoleum. Look for it ! SEAL \k [lNOLEUM\| L-/ GUARANTEE J 1 . SATISFMTION CTIARWfrEEO / \ ORYOUR MONEY BACK # i GOLD SEAL Battleship Linoleum (the famous FARR & BAILEY BRANd) Made According to U.S. Navy Standard