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368
MOVING PICTURE WORLD
May 27, 1922
What will the press say about your next picture?
DOES THE STORY MATCH YOUR COMPANY, DIRECTOR, AND EQUIPMENT?
journal ^ority on jied that Ten to export lat they films hich
(Continued jrom page 8)
— a superbly capable company, whoso characterizations mark another triumph of the producer's directing staff; photography of rare beauty and sub-titles unusually well done. The story is commonplace and uninterestinR. If the picture succeeds it will be entirely due to the perfection of the personnel and the accessories.
was flow7 of color! discrimin^^ fashioned altars, beq donna ar jowl
his
There are a good many phases of th^ {ure industry that could be impro^ 3S thev will b£
-From any motion picture review column.
EVERY PRODUCER knows that a qualified success is a shaky success from the treasurer's point of view. And in these days of fine companies, able directing genius, and perfected mechanical apparatus, the producer's chief problem is screen stories.
More and more, as its unique usefulness to the industry is being realized, the Palmer Photoplay Corporation is solving the story problem of the producers. On more than one occasion the Corporation has saved the day for producers.
Its outstanding service to the industry is its policy of judging stories strictly upon their merits for screen purposes. No story will be submitted to you by the Palmer Photoplay Corporation until it has passed the test of expert judgment upon its dramatic force, its appeal to public taste, the genuineness of its action, and its adaptability for screen translation.
You, the producer, have only to decide whether you like the story and whether it will fit your company and stars.
No other source of stories offers you quite the same character of service. Nowhere else, outside the scenario department of the studios, is this expert appraisal service to be found.
From all parts of the world material is constantly flowing into the Palmer offices. The cream of the world's stories — originals, magazine fiction, novels, stage plays — is at your disposal at this convenient screen story clearing house.
There is no cost to you for the service — the author pays 10 per cent commission (never any more, never any less). There is no obligation incurred when you ask the Palmer Photoplay Corporation to submit stories.
Will you let this organization of 100 willing people help you?
PALMER PHOTOPLAY
I. W. Hellman Building
CORPORATION
Los Angeles, California