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MOVING PICTURE
ARTHUR JAMES Editor-in Chief
MAY 27 19 2 2
Serving the Industry
AMONG the several vital requirements to which a trade publication in this industry must measure up is the complete and generous handling of the news of the business. With no sense of self glory, but in order to fix your attention on the efforts of Moving Picture World to serve you in this important way, we bring to your notice the manner in which the Washington Convention was reported by this publication. Beginning with the preliminaries of the convention we carried to you as a reader a full and complete report of all that was done, together with the presentation of personal and inside information, which you, as a member of the industry, are entitled to receive.
A photographic and pictorial service, which also extends to this issue, supplemented the work of a competent staff of news-getters and special writers. At the same time the general news of the industry, the service departments and the reviews were given their usual complete attention.
No mere pamphlet or bulletin could hope to render this service, and no other trade publication in the field came near enough to stand comparison or be called second. In racing terms there was neither "place" nor "show."
The business of publication is not one which persons of small experience can hope to conduct successfully. It cannot be done by the passing of resolutions or by the making of alluring and attractive speeches. It is not made possible by the mere possession of a printing plant and a supply of white paper. In a word, it is a definite business and a definite profession, requiring aptitude, enthusiasm and experience in about equal proportions. Just as the making of successful pictures is both an art and a business so the making of successful trade publications is an art and a business.
In really serving the industry with our publication we have found a response so hearty and a growth so constant that we feel today, as the largest and most widely read of all, that we have an even greater responsibility to the readers everywhere who have given us their confidence and their patronage.
To cap the climax of what we were satisfied would be an achievement in the news reporting of conventions and in compliment to the Motion Picture Theatre Owners of America, we delivered copies to the delegates and visiting exhibitors by special Curtiss airplane from New York to Washington on the date of issue.
Moving Picture World contained all the news up to within a few hours of the actual closing of the convention. This delivery was under the personal supervision of Alfred J. Chalmers, vicepresident of the Chalmers Publishing Company, who accompanied the Curtiss Oriole plane in the flight. The result was a gratifying success and the many kind expressions of approval richly rewarded the exploit, a novelty by the way in trade paper enterprise.
We herewith extend our best wishes to all who have been so generous in their expressions of congratulation and pledge ourselves to a continuance of our best efforts in serving the industry in all of its elements to the utmost of our ability.