The Moving picture world (May 1922)

Record Details:

Title:
The Moving picture world
Date:
May 1922
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
000513
Language:
English
Subjects:
Motion pictures, Motion picture industry
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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May 27, 1922 MOVING PICTURE WORLD TRIBUTES TO SIMPLEX THE SIMPLEX HAS STOOD SO DISTINCTIVELY APART FROM ALL OTHERS THAT ITS SUCCESS NOW PROMPTS THE BUILDERS OF OTHER MACHINES TO CONSTRUCT THEIR PRODUCT TO ENABLE THEM TO SAY "OUR MACHINE LOOKS LIKE THE SIMPLEX" This can truly be regarded as a tribute to SIMPLEX Engineering. ORIGINAL AND EXCLUSIVE FEATURES THAT CHARACTERIZED THE SIMPLEX FOR YEARS— HAVE ONE BY ONE BEEN INCORPORATED INTO COMPETITIVE MACHINES AND CHRISTENED BY THEIR ADOPTED PARENTS AS "LATE IMPROVEMENTS." While we agree with them that these improvements on their machines were "late" (some of them ten years late), we can only regard their actions in using our features as a tribute to SIMPLEX originality and stability. 50 WE SAY TO PROSPECTIVE PURCHASERS— WHEN YOU BUY THE SIMPLEX YOU NOT ONLY HAVE A MACHINE THAT IS CAPABLE OF YEARS AND YEARS OF HONEST SERVICE— BUT— YOU HAVE THE MACHINE THAT IS CONCEDED BY EVEN OUR COMPETITORS AS BEING THE LEADER AND WORTHY OF BEING USED AS A MODEL TO PATTERN AFTER. DOES THIS NOT PROVE THAT SIMPLEX MUST BE THE BEST? i ISPREaSIONMACHINE (5.tJC. 317-29 East 34th:St-NewYoik