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54714 June 3, 1922 MOVING PICTURE WORLD 435 Ask Billy Connors of Indiana! He'll tell you why he shows Paramount Pictures. He's willing to tell the world! Below is a letter written by Mr. Connors to every exhibitor in the Indiana territory. And all he says about Paramount is backed by his successful career. Mr. Connors has shown every Paramount Picture ever released. He ought to know the truth about them! The MARION Marion, Ind. The ROYAL New Castle, Ind. The REX Swayzee, Ind. The LUNA-LITE Marion, Ind. MARION THEATRE COMPANY BRANIGIN & CONNORS Marion, Ind. May 6, 1922. Dear Sir:— Perhaps the last year as pertaining to the Motion Picture Business has impressed you in the same way that it has me and a great many other Exhibitors throughout the country. It has evidenced one thing and that is, it has been a plain exposition of the old saying "the survival of the fittest." To me it seems imperative that Motion Picture Exhibitors must stick together and realize that they are all in the same boat and must do their utmost in helping each other as well as doing things that will result in the uplifting of the Motion Picture Theatre. Indications point toward a general "get better" of conditions and we believe this to be the time to establish our theatres on a solid rock of reputation. This can be done in no other way than thru the booking of the very best pictures obtainable. For the past three years, we have given ovu: patrons an almost solid program of Paramount Pictures because, they build business for us. They are a Nationally Advertised product that are backed with a dependable source of supply that can be relied upon year in and year out. We are advised that Paramount Week this year will be the week of September 3rd to the 9th. To us Paramount Week does not mean a period of time that can be considered like unto the weeks and weeks so many companies are putting on, but we believe it to be generally known as a National Institution and a period that marks another anniversary of achieve- ment and success in Motion Picture Production. Paramount Week is always supported with a gigantic national magazine and newspaper advertising campaign, and judging from past performances upon the part of Paramount to actually assist the Exhibitor, I think we should all get together and help make Paramount Week, this year, the biggest and best yet. Paramount is the only Company that does anything to help the Exhib- itor after he buys the picture. We would like to see every Exhibitor book in Paramount Week solid on our recommendation as to the box office possibilities of Paramount Pictures. With best wishes and regards, we are, Sincerely, MARION THEATRE COMPANY. (Sgd) Billy Connors. C/>aramount Q>ictures *^ FAMOUS PLAYE RS - LAS KY CORPORATION ADOLPH ZUKOR. Prcrfsnt -