The Moving picture world (June 1922)

Record Details:

Title:
The Moving picture world
Date:
June 1922
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
00018
Language:
English
Subjects:
Motion pictures, Motion picture industry
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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448 MOVING PICTURE WORLD June 3, 1922 AL LICHTM AN A little over ten years ago, we started to work together for the Famous Players Film Company when it first started in business; Ben wrote the ads, the publicity and some of the scenarios; Al sold the pictures. Everybody made money. Those days were wonderful days—full of hopes and dreams. Most of them came true! They were tough days too! It was difficult to rent independent pictures to theatres on account of the trust, and admissions were only a nickel! BUT QUALITY WON OUT! To-day, with QUALITY PICTURES, RIGHT IDEALS and BRIGHT IDEAS— it's a cinch. WE ARE TOGETHER AGAIN—but this time m business for ourselves, and we are building a business which we are determined the whole industry shall be proud of. Ben is managing ''production," and Al is managing ''distribution." The pictures that Ben will produce will be known as PREFERRED PICTURES and will be made under the trade name of PREFERRED PICTURES, Inc. The name of the distributing company will be known as the AL LICHTMAN CORPORATION There will be other independent producers releasing their product through the Al Lichtman Corporation. An- nouncement of these will be made at a later date. We have been planning this for some time and we are ready.