The Moving picture world (June 1922)

732 MOVING PICTURE WORLD June 24, 1922 Straigfht from the Shoulder Reports Metro ARE ALL MEN ALIKE. Very good pic- ture. Seemed to hit the spot all right. Sent them away smiling. Advertising; two threes, six ones, window cards, heralds, photos. Patronage; small town. Attend- ance; fair. K. C. Collins, Amusu Theatre, Stratton, Colorado. DON'T WRITE LETTERS. A very pleas- ing photoplay; will please the average. Scenario and acting good. Advertising; posters and papers. Patronage; small town. Attendance; fair. J. Carborell, Monroe Theatre, Key West, Florida. FACE BETWEEN. Very good program picture and seemed to please all who saw it. Lytell good drawing card here. Adver- tising; usual. Patronage; best. Attend- ance; good. J. F. Pruett, Liberty Theatre, Roanoke, Alabama. FIGHTIN' MAD. Very good. Thrills, ac- tion and comedy, with splendid photography. I knew the picture was "there" but feared the patrons didn't, so stuck in Larry Semon in "The Shop," a comedy whirlwind, and as a result had fine business. It makes a swell combination for patrons who want both dra- matic and comedy action. Patronage; health seekers and tourists. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. TURN TO THE RIGHT. As fine a crook drama as was ever produced, lacking noth- ing in direction, possessing everything in the way of a story, and capitally acted— and the biggest flivver my box office ever experienced! It is known that the picture "flopped" in many cities and this informa- tion is for the benefit of the small town exhibitor who might "kid" himself into thinking this stage success picturized will draw for a few days. I played it two days here, in this town of five thousand; had a fair house the first day and "died" the sec- ond day. I can't attribute it to any one thing in particular. True, there isn't a star that has a real pull, but the team work was great and the patrons liked the picture, those who came My answer is that the picture is not "there"; that it does not possess the ingredients that awaken interest and make them come the second day. Think this over very carefully, you 'small town- ers," and pause before you give up big rentals for if you buy it otherwise you may have your box office troubles. I went after this strong; heralds, mailing list, buttons, a teaser campaign—and still they wouldn't come. And it isn't the case that the town is in a frightful theatrical slump, because they came the following day to see a Wallace Reid picture in goodly numbers. Patronage, health seekers and tourists. Attendance; rotten. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. Paramount BACK PAY. Good picture. Pleased everyone. Advertising; regular. Patronage; mixed. Attendance; good. Fred S. Wide- nor. Opera House, Belvidere, New Jersey. BEYOND THE ROCKS. Two capable stars, worthy of a much better vehicle. Directing, in my opinion, rotten; not half the picture it should be. Drew people? We'll say it did I And disappointed them, too, and it might do the same for you. It takes more than stars to make a picture. It takes story and good directing. Ned Pedigo, Pollard Theatre, Guthrie, Oklahoma. BOBBED HAIR. Very light picture. Wanda Hawley had no support. Our pat- ronage was displeased. Advertising; hand- bills, lobby, slide, newspaper. Patronage, mixed. Attendance; good. Thomas Clark, Electric Theatre, Maryville, Missouri. BOUGHT AND PAID FOR. Following the stage success, very naturally a good drawing card. Advertising; average. Patron- age; high class. Attendance; good. L. R. Barhydt, Quincy Theatre, Quincy, Massa- chusetts. A GAME CHICKEN. Bebe Daniels has generally been good, but this picture is not up to her standard. Give us more like "March Hare"; it was a knockout. Adver- tising; handbills, lobby, photos, newspaper. Patronage; high class. Attendance; fair. Thomas Clark, Electric Theatre, Maryville. Missouri. HOME STRETCH. A dandy race track story. The kind of picture that pleases any audience. Advertising; regular. Patron- age; small town. Attendance; fair. Thos. J. Romine, Isis Theatre, Roseville, Illinois. INSIDE THE CUP. The best picture I have ever shown. Pleased 100 per cent, and then some; don't miss this one. Adver- tising; photos, threes, sixes, small bills. Patronage; mixed. Attendance; good. E. E. Stearns, Dew Tell Theatre, South Day- ton, New York. LANE THAT HAD NO TURNING. Not up to what we expected from Agnes Ayres; just ordinary. Advertising; usual. Patron- age; better class. Attendance; poor. K. H. Sink, Wayne Theatre, Greenville, Ohio. LOVE'S BOOMERANG. .A picture with a couple of Paramount second string stars for me, David Powell and Ann Forrest, as box office magnet. A very mediocre pic- ture, accorded very limited patronage. Ad- vertising; usual. Patronage; health seekers and tourists. Attendance; poor. Dave Sey- mour, Pontiac Theatre Beautiful, Saranac Lake, New York. LOVE'S OUTCAST. Poorest comedy we ever ran; pulled it of? the second night, dis- gusted. Advertising; regular. Patronage; mixed. Attendance; poor. S. H. McNeill, Rideau Theatre, Smith's Falls, Ontario, Canada. NORTH OF RIO GRANDE. Tru'y a splendid production, plenty of action, good story, wonderful scenery. It will please about all of them. This director should know, though, that when speaking of horses, the head of a herd is always a stallion; not a mare as in this remarkable case. Just as well have details correct, don't forget this next time, old man. Ned Pedigo, Pollard Theatre, Guthrie, Oklahoma. ONE WONDERFUL DAY. Our patrons did not like it. Perhaps it is too keen for our bunch. Anyhow, they didn't "get it." Advertising; newspapers, lithos. Patronage; mixed. Attendance; very poor. J. J. Wood, Redding Theatre, Redding, California. REVIVAL WEEK. (Paramount selected revivals). This is a good bet and made a decided hit with patrons. Should be a good tonic for any house. Advertising; news- papers, trailer, lithos, lobby, regular. Patronage; high class. Attendance; good. Pat Argust, Princess Theatre, Colorado Springs, Colorado. Pathe THE DEADLIER SIN. A picture that holds one's attention and affords amuse- ment. Picture worth seeing. Advertising; regular. Patronage; small town. Attend- ance; fair. J. F. Creamer, Majestic Theatre, Willets, California. R-C EDEN AND RETURN. Only fair. Noth- ing to sit up and write home about. Some very good shots in it, though. Advertising; two threes, four ones, photos and slide. Pat- ronage; small town and tourist. Attendance; fair. K. C. Collins, Amusu Theatre, Strat- ton, Colorado. QUEEN OF THE TURF. A very ordin- ary racing picture. A fair racing scene is all there is to it. Poor story, indifferent cast; did not register. Advertising; regu- lar. Patronage; average. Attendance; poor. Thos. K. Lancaster, Apollo Theatre, Gloucester, New Jersey. Selznick MAN OF STONE. Very fair program picture but seemed to please all who saw it. Advertising; usual. Patronage; small town. Attendance; fair. J. F. Pruett, Liberty Theatre, Roanoke, Alabama. A MAN'S HOME. Fair program picture. Patrons liked it. Worth to us about half we paid for it. It is hard to make money these days if we get the picture for nothing. Advertising; regular. Patronage; ordinary. Attendance; fair. H. R. Walker, Royal Theatre, Dartmouth, Nova Scotia, Canada. REPORTED MISSING. You can't go wrong on this. If they don't like it they're dead and don't know it. Comedy and excite- ment rarely blended. Tom Wilson the real star. He's a new Bert Williams. Play it up big. Good chance for tie-ups. Patronage; high class. Attendance; good. E. W. Large, Strand Theatre, Ithaca, New York. WHY ANNOUNCE YOUR MARRIAGE? Film so rotten you couldn't get interested in the picture. Gave the picture a return ticket for another day. Take my advice and run the picture over before the public sees it. Advertising; ones and photos. Pat- ronage; general. Attendance; poor. R. Mason Hall, Grand Theatre, Northfork, West Virginia. United Artists THE IRON TRAIL. Very good. Terms made so we could play it. Good business. Mrs. J. B. Travelle, Elite Theatre, Placer- ville, California. LITTLE LORD FAUNTLEROY. Excel- lent picture, but too long and frequently drags. Mary Pickford as a boy does not let you lose sight of her sex. Paid far too much for it and it has made a bad flop at the box office. Advertising; window and pole cards, heralds, etc. Patronage; aver- age. Attendance; poor. Thos. K. Lancas- ter, Apollo Theatre, Gloucester, New Jer- sey. Universal CONFLICT. A good dramatic picture but overestimated. Dean overdoes some scenes in all her pictures. Can't under- stand why her hair and clothes were dry after dragging Jevons out of the log jam.