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September 2, 1922 MOVING PICTURE WORLD 3 LEAVING THE CREAM IN THE BOTTLE T RECENTLY left the West Coast Studios, after screening practically all of our fall productions, to be released under the forty- one picture program, sold to exhibitors for the first six months of this year. In talking to exhibitors of these pictures, I promised them the greatest productions that our Producing Department had ever turned over to us for distribution. Those of you who bought these produc- tions on faith and on our word, know to what extent our pledges have been kept. We are releasing these productions just as fast as possible, and in many cases pre- releasing, to get them into your hands at the earliest possible moment. As an example, "Blood and Sand" is just finishing the greatest four weeks' run in Broadway's picture history, and could have been kept on indefinitely. Everyone knows it —admits it—but there was something else to think of besides the profits this picture would make for us after an indefinite run. Exhibitors are in need of box office attrac- tions now more than ever before in their history, so "Blood and Sand" is being sent on its way so that YOU and YOU and YOU may get it soon. Not only to make you money, not only to start your new season right, but to show to the people who support your theatre, that this is one of the kind of pictures you were talking of when you told them of the new Paramount program of this season. < And this is but one—there are more to follow—for when you have seen "Man- slaughter," "The Old Homestead," "Burn- ing Sands," "To Have and To Hold," "The Young Rajah," "The Spanish Cavalier," "Clarence" and others, you will realize more than ever before what a dependable source of supply means, and that the making of good pictures is the result of good planning, good thinking, good resources, and good organization—not the result of just big talk. Two-dollar pictures? Yes, everyone of them, and they could have been shown at $2 for a long run. But you, Mr. Exhibitor, would not have had them for six or eight months, and you need them now. They were made for you, for picture theatres to run, at popular prices, and bring back your business as only pictures of this kind can do. Q>aramount Q>iclures FAMOUS PLAYERS IASKY CORPORATION fi? ^ ADOLPH zuKon. Pr,„atnf >