The Moving picture world (September 1922)

116 MOVING PICTURE WORLD September 9, 1922 More Shorts September will see the fir»t big expansion of the short subject program of the Film Booking Offices. During that month the first of three series of comedies will be available for exhibitors. They are: "Their First Vacation," the initial Carter DeHaven com- edy; 'Fop Tuttle's Movie Queen," the first Plum Center Comedy starring Dan Mason, and "Sweet Thirteen," which will introduce Gloria Joy in a series of Sherwood MacDon- ald two-reel children's com- edies. Heretofore the short sub- ject program of the F. B. O. has consisted of two single- reel short subjects, Hy Mayer Travelaughs and Starland^ Re- vue. Both of these subject* have proved unusual money- getters for exhibitors who find them among the most dis- tinctive novelists on the mar- ket. Special Programs for the Blind The programs in raised letter- ing, used by the audience of blind persons at the special showmg of Metro's "Forget-Me-Xof at Loew's New York Theatre recent- ly, have proved one of the most interesting exploitation features in connection with this unusual event. As a response to the in- terest which has been displayed in these programs, the Metro offi- cials have had a sufficient number of them printed to enable the va- ious exchanges throughout the country to distribute them to ex- hibitors who may desire to carry out the same exploitation stunt which has aroused so much atten- tion in New York. Making New Film Tom Mix's next picture for William Fox will be "Do and Dare." Mix's last production was "Just Tony," a horse story. "Do and Dare" is a story of Mexican revolutions. Promises Well Paramount Has Fine September Schedule September holds promises of Rialto. is scheduled for the 10th. big things from Paramount, for This story of a bull-fighter's life, that month will see the release of was adapted by June Mathis from seven productions which include the novel by Vicente Blasco two of the biggest specials of the Ibanez, and the play by Tom year, Fred Niblo's "Blood and Gushing. Lila Lee, as leading Sand," starring Rodolph Valen- woman, and Nita Naldi, in the tino, and Cecil B. DeMille's role of a Spanish vampire, are "Manslaughter," with Thomas featured with Mr. Valentino who Meighan, Leatrice Joy and Lois is here seen for the first time as Wilson. a star. September 3 marks the opening The other feature due the 10th of the fifth annual Paramount is the Cosmopolitan production. Week when approximately 7,000 "The Valley of Silent Men," with theatres will show Paramount Alma Rubens. This is from the pictures exclusively throughout novel by James Oliver Curwood the week. More elaborate and was directed by Frank Bor- preparations are said to have been zage. Lew Cody is seen as an made this year than ever before officer of the Northwest Mounted for this sales and exhibition and others in the cast are Joseph event. Preceded by a double King, Mario Majeroni, George page announcement in the Sat- Nash and J. W. Johnston, urday Evening Post and many of On the 17th comes an Irvin Wil- the leading monthly publications, lat production, "The Siren Call," the week will be ushered in by a with Dorothy Dalton supported tremendous smash of advertising by David Powell and Mitchell in more than 1,300 newspapers in Lewis. This, too, is a story of 900 cities and towns. the far North, from an original Introducing Paramount Week by J. E. Nash. For the same date will be released on the 3rd Gloria is scheduled Jack Holt in "While Swanson in "Her Gilded Cage" Satan Sleeps," from the novel, ■and William DeMille's produc- "The Parson of Panamint," by tion, "Nice People," each of which Peter B. Kyne. Albert Shelby has been booked day and date in LeVino wrote the scenario and nearly 250 houses. "Her Gilded Joseph Henabery directed. It is Cage" is a Sam Wood produc- the story of the regeneration of tion, the story being written by a wayward son of a clergyman. Elmer Harris, who based it upon In "Manslaughter," adapted by the play by Anne Nichols. David Jeanie Macpherson from Alice Powell is Miss Swanson's lead- Duer Miller's sensational novel ing man and Anne Cornwall, and scheduled for release the Charles Stevenson, Walter Hiers 24th, Cecil B. DeMille has pro- and Harrison Ford are seen in duced his greatest masterpiece, support. William de Mille is according to Jesse L. Lasky and said to have constructed an ex- other Paramount executives who cellent screen drama, with the as- have seen it. Thomas Meighan, sistance of Clara Beranger, Leatrice Joy and Lois Wilson are scenarist, from Rachel Crothers' featured with other prominent stage play, "Nice People." which roles in the hands of John Mil- features Wallace Reid, Bebe tern. George Fawcett, Julia Faye, Daniels, Conrad Nagel and Julian Edythe Chapman, Jack Mower, Faye. "Blood and Sand," the Dorothy Gumming, Gasson Fer- Fred Niblo production starring guson, Mickey Moore, James Rodolph Valentino, which has Neill, Sylvia Ashton, Raymond just finished a record-breaking Hatton, Charles Ogle, Guy Oliver run at the New York Rivoli and and others. Goldwyn Pictures Corpora- tion states that since the an- nouncement of the order and date of release of the first eight of its twenty big super- features for the new season, the requests for bookings in first run theatres of the first release has been very heavy. The first of the releases is the new Rupert Hughes' "Remembrance," a photoplay of intense human interest, of which Gold-wyn expects a record that will surpass that of its companion picture, also by Mr. Hughes, "The Old Nest." The cast includes Claude Gilling-water, Patsy Ruth Miller, Cullen Landis and Kate Lester. Grandma's Boy" Cleaning Up Is "Grandma's Boy," the Harold L 1 o y d - .Associated Exhibitors' super-attraction, produced by Hal Roach, is now in the sixteenth week of its record-smashing run in Dr. H. B. Breckwedel's Sym- phony Theatre, Los Angeles, al- ready surpassing by two weeks the longest previous run of any picture, of whatever length or na- ture, in that city. The Los An- geles record for the continuous showing of a comedy, established by Harold Lloyd with "A Sailor- Afade Man," was shattered nine long weeks ago. When Calvin Heilig on August 21 started "Grandma's Boy" on its third week in the Heilig The- atre, Portland, Ore., the high- water mark for the showing of a photoplay in the Oregon metropo- lis was passed. The picture ran fourteen days in P. Mortimer Lewis's Bijou Theatre, .A.tlantic City, which is three days longer than any film ever played in that seaside resort town before. Until "Grandma's Boy" appeared simul- taneously in Homer Ellison's Princess and Rialto, each of them a large downtown theatre, no pic- ture ever had divided its first run in Denver between two houses. A telegram from Eddie Zorn, owner of the big Temple Theatre, Toledo, tells of the triumph "Grandma's Boy" is scoring in that city and of the upset it has occasioned in his booking ar- rangements. Joseph Plunkett, managing di- rector of the Mark Strand, is making elaborate preparations for the opening of the first New York run of "Grandma's Boy," Sunday, September 3, which is Labor Day week. A Great Start The week beginning August 27 saw two releases of the new Allied Producers and Dis- tributors Corporation playing representative theatres in Greater New York, day and date. J. Stuart Blackton's "The Glorious Adventure," the first Prizma color photoplay, fea- turing Lady Diana Manners, started a run at the Brooklyn Strand, following an engage- ment at the Capitol Theatre, New York, and Max Linder's burlesque, "The Three Must- Get-Theres," opened at the Strand, New York. After its run at the Strand the Linder film goes to the Keith-Proctor-Moss circuit, where it will feature the bills. Alexander Absorbed by Levey Through contracts signed this week the entire non-theatrical activi- ties of the Alexander Film Corpora- tion, 130 West Forty-sixth street, New York, are absorbed by the Na- tional Non-Theatrical Motion Pic- tures, Inc., of which Harry Levey is president and Arthur James is vice- president. By the terms of the agreement 150 subjects, including William S. Hart, Douglas Fairbanks, Norma Talmadge, Charles Ray, F>ank Kee- non, Ray Stewart and a number of specials will be marketed non-the- atrically solely by the National Non- Theatrical Company. Christie Co. Service for Theatres In order to better serve the thea- tres which advertise comedy attrac- tions in newspapers and house or- gans of their own, the Christie Film Company has inaugurated a special cut, photograph and mat service on all the new Christie Comedies be- ginning with "That Son of a Sheik" which is to be released in September through Educational exchanges. All of this material is being pre- pared by the Christie studios, under the direction of the exploitation de- partment and will be available through Educational exchanges be- fore release dates on all pictures. Production Started Emmett J. Flynn has started the production of "Without Com- promise," in which William Far- nuni will be starred. It is being made in the William Fox West Coast studios. Lois Wilson will be opposite Farnum and Robert McKimm will play the "heavy." Tully Marshall also will have a prominent part in the production. COMING SOON PERFECT PICTURES "ncitmbr scrcbn nor mT4CC — • UT LIFC'S WINDOW-