The Moving picture world (September 1922)

September 30, 1922 MOVING PICTURE WORLD 391 Patronage; rural. Attendance; fair. B. A. Aughinbough, Community Theatre, Lewis- town, Ohio. VIRGIN PARADISE. Pearl is a Serial Queen and has no place in this. Pleased children and fair percent of adults. Ad- vertising; one six and ones. Patronage; small town. Attendance; fair. S. Pace, Te.xline Theatre, Texline, Texas. WITHOUT FEAR. Nothing extra when you advertise it. Don't call it a special for you'll disappoint them. Advertising; reg- ular lobby and lithos. Patronage; small town. Attendance; poor. T. W. Cannon, Majestic Theatre, Greenfield, Tenn. Goldwyn BE MY WIFE. Stay away from it, clever enough in its way, but does not im- press us as what the public want. Lot of old "hokum" to carry the star, dog more intelligent than any of the cast. And prints, Goldwyn does not seem to have a print in the Chicago exchange that is fit for a fifth class house to run, let alone what is needed in a first-class house. Advertising; 2 papers, 2 column, 6 inch. Patronage; country town. Attendance; not good. Columbia City Theatre Co., Columbia Theatre, Columbia City, Indiana. DOUBLING FOR ROMEO. Very good, pleased hundred per cent; if your audience likes comedy, book this one. Consider the best Will Rogers yet. Attendance; good. Thos. L. Maynes. Town Hall Theatre, Old Lyme, Connecticut. FROM THE GROUND UP. A very clever little picture. Pleased every one who saw it. Advertising used; lobby, newspaper. Patronage; mixed. Attend- ance; fair. O. W. Harris, Sapulpa, Okla. GOLDEN DREAMS. Should have been titled "Nightmare." This is a lemon that the reviews praised highly. Pictures such as these are what made 'em quit going to picture shows, if I did not have to I would not show up here at this theatre for a month, after the spread we made on this picture. Get this one out if your audience is at all critical and if you have it bought, don't endorse it too highly. It may back- fire as it has done for us. Arthur Hancock, Columbia City Theatre, Columbia, Indiana. THE GRIM COMEDIAN. Just a fair picture. Nothing big but pleased about seventy-five percent. Advertising; lobby, newspaper. Patronage, mixed. Attend- ance; fair. O. W. Harris, St. Denis The- atre, Sapulpa, Oklahoma. OFFICER 666. Rather tedious in start- ing but blooms out a good one after all. Got them in on popularity of Jerome Pat- rick who is well known here. Advertising; one sheets. Patronage; industrials. At- tendance; good. Howard James, Union Theatre, Voluntown, Connecticut. OLD NEST. Sold reserve seats, one mat- inee and one night show; house packed but patrons disappointed by poor print. Many scenes cut out. Picture great. Advertising; lobby, ones, threes, heralds, letters. Patron- age; all classes. Attendance; fine. J. S. Wadsworth, Republic Theatre, Great Falls, South Carolina. SNOW BLIND. Very entertaining poc- ture. Many favorable comments. Snow scenes good, will please any one. Will take for its good story. Advertising; newspaper and lobby display. Patronage; general. Attendance; good. Smith & Correll, Portland Theatre, Casselton, North Dakota. WALL FLOWER. A pleasing picture that satisfies. Advertisings usual. Patron- age; transient. Attendance; fair. J. H. Holeman, Auditorium Theatre, Dawson Springs, Kentucky. Between Ourselves A Get-Together Place Where We Can Talk Things Over Some exhibitors have already answered last week's question as to what would make these reports more useful. Several of you say you'd like to have reports on only one side of the page so they could be clipped and pasted in a Ble. This can't be done because there is so much real exhibitor news and service that the extra space is al! filled up. Other good friends have been in- terested enough to suggest cutting out the "Attendance" and "Patron- age" and substituting population and class of people the reporting house draws from. It's all good criticism and shows what a big crowd takes active in- terest in this dependable tip ex- change. But before the actual changes are made, come in with more ad- vice, so that when the changes are made you'll all have a hand in making these reports the most useful and direct booking tips on earth. VAN Hodkinson FRENCH HEELS. A picture which has all the elements of a fine piece of enter- tainment. Pleased everyone. Good story which holds the interest until the end. Irene Castle is supported by a very good cast. Advertising; one sheet, newspaper, lobby cut outs. Attendance; fair. Patron- age; general. Harold F. Wendt, Rivoli Theatre, Defiance, Ohio. JANE AYRE. I have been a hundred percent Hodkinson, but will have to admit that the class of pictures he is now releas- ing are not up to the old standard. This is a costume play. Size it up, one every two years enough. Patronage; neighbor- hood. Attendance; fair. W. L. Landers, Gem Theatre, Batesville, Arkansas. THE LIGHT IN THE CLEARING. Did not really please more than twenty-five percent. Some said fair, a few walked out. Acting was good but story did not suit. If you have this booked say as little as pos- sible about it and you will get by with it. Advertising; less than usual due to pre- vious reports. Patronage; rural. Attend- ance; fair. L. P. Frisbee, Community The- atre, Meredith, N. Y. RIP VAN WINKLE. Made a hit espe- cially with the youngsters. Lends itself ad- mirably to exploitation and should be a winner for the majority of houses. Adver- tising; usual. Patronage; mixed. Attend- ance; fair. W. C. Benson, Laurier The- atre, Woonsocket, Rhode Island. Metro FASCINATION. Picture fairly good but not to Mae Murray's standard. Pleased about seventy-five percent. Price too high for small exhibitor. Advertising; photos, slides, heralds. Patronage; small town. Attendance; poor.' W. Babitz, Grant The- atre, Cicero, Illinois. FOUR HORSEMEN. A good picture but by no means the production its owners claim for it. Could have easily been done in eight reels and sold for less money. Advertising; everything possible. Attend- ance; rural. B. A. Aughinbough. Com- munity Theatre, Lewistown, Ohio. PEACOCK ALLEY. Wonderful picture. Artistic Mae Murray does great acting. Story very interesting. Patronage; mixed. Attendance; good. Mrs. J. B. Travelle, Placerville, California. TURN TO THE RIGHT. Most persons declared this the best picture I have ever shown. You can't go wrong in booking it. Advertising; sixes, threes and one sheet posters. Patronage; small town. Attend- ance; good. H. S. Miller, Liberty Theatre, Montezuma, Georgia. Paramount BACHELOR DADDY. The best picture, from every angle, I have run in months barring none. Pictures of this kind do not cost a fortune. They please everybody and are censor proof. May the producers make many more as good. Attendance; good. L. M. Zug, Rialto Theatre, Jerome, Idaho. BACHELOR DADDY. Go get this one, boys. It's a corker and has fun by the bar- rels. Romance enough for a high school girl and a thrill or two for good measure. Advertising; newspaper, billboard, lobby and house organ. Patronage; mixed. At- tendance; good. W. C. Benson, Laurier Theatre, Woonsocket, Rhode Island. BEAUTY SHOP. Did not register heavily here but should go over with a high class audience anywhere. Feature length comedies are a poor proposition for me. Advertising; newspaper, lobby, bill- boards and programs. Patronage; mixed. Attendance; fair. W. C. Benson, Laurier Theatre, Woonsocket, Rhode Island. BEYOND THE ROCKS. We are unable to surmise where they get the idea that they require about four prices for this. We admit it is a good picture but why give it all to the producer. It pleased the patrons. Advertising; extra. Patronage; better class. Attendance; good. K. H. Sink, Wayne Theatre, Greenville, Ohio. BORDERLAND. A beautiful picture that pleased the women but very few men liked it. Direction and acting good. Ad- vertising; regular. Patronage; general. Attendance; very light. H. J. Lougekcr, Howard Theatre, Alexandria, Minnesota. CAPPY RICKS. Pleased 100 percent. Many favorable comments. You cannot go wrong on this one. Thos. L. Haynes, Town Hall Theatre, Old Lyme, Connecticut. THE DICTATOR. Wallace Reid excel- lent. The star is certain to draw well here. Lively business for a week's run. William Noble, Capitol Theatre, Oklahoma City, Oklahoma. FOOL'S PARADISE. It is in every way 100 percent attraction. It will please the most exacting. The story is good, acting wonderful and above all elaborate scenes are shown. Advertising; paper, ones, sixes, twenty-four, heralds, photos. Patronage; neighborhood. Attendance; good. W. E Elkin, Temple Theatre, Aberdeen, Miss. FOR THE DEFENSE. Very good mys- tery drama but a little too heavy for this time of year. Clayton miscast, Grassby and Maym Kelso run away with the show Advertising; usual. Patronage; small town. Attendance; fairly good. Marsden & Noble, Noble Theatre, Marshfield, Oregon. FORBIDDEN FRUIT. A plum good pic- ture except too long, but will give satisfac-