The Moving picture world (November 1922-December 1922)

November 25, 1922 M O V I N G P I C T U R E W O R L D 319 Buffalo's Strand to Stage Striking Gala Revival Week Commencing Sunday, November 19, the Strand, Buffalo, will stage a Gala Revival week, changing its bill each day and offering the following pictures, "Through the Back Door," "The Mollycoddle," "Dream Street," "Humoresque," "The Sheik," "The Miracle Man," and "Something to Think About." Manager A. Pfeil figures that there are many thousand Buffalonians who want to see these masterpieces who did not see them when released. He is making arrangements for overflow audiences. Jim Cardino, manager of the Kensington Theatre, Buffalo, is preparing plans for a new theatre at Georgetown and Bailey avenues in the Queen City of the Lakes. The house will be ready next spring. It will show pictures. Former Senator Cole, former Geneva, N. Y., resident and Hobart college's oldest living alumnus, who recently celebrated his 100th birthday, has entered the motion pictures. Senator Cole will help one of the leac.ing film companies at Hollywood, Cal., produce a motion picture ol the life and times of Abraham Lincoln. Senator Cole is said to have known Lincoln better than any other man, not excepting Robert T. Lincoln, who was only a youth of 20 when the president was assassinated. With everything new but the name, the Cataract Theatre reopened in Niagara Falls, N. Y., November 13 with a vaudeville and picture policy, under the management of Ralph W. Thayer, who also manages the Strand, adjoining the Cataract. Ernest W. Whistler is the conductor of the orchestra. Both theatres are owned and will be operated under the Cataract Theatre Corporation, of which A. C. Hay man is president and general manager. William Hengerer company, he put in a stage setting filled with rural touches and beautifully lighted. Then he erigaged the Criterion Quartet, who sang in country costumes. -He arranged a number of special window displays in the neighborhood. houses are drawing much auto business. Cars are parked for blocks around most of the larger theatres, such as the Elmwood, Regent, Shea's North Park, Capitol, Rivoli and Emblem. Elmer C. Winegar, new manager of the Elmwood, is planning a E. O. Weinberg, former manager of the Buffalo Strand, is now in Schenectady arranging for the opening of the new State Theatre the week of November 26. He has just returned from a two weeks' vacation at Atlantic City. Al Beckerich, manager of the Buffalo Loew State, has tied up with the Buffalo Exp-eS) in staging a local Follies show the week of December 4. The Express is using much publicity on the stunt. Local girls are asked to appear. Bill Van Dyne, assistant manager of the Lafayette Square, Buffalo, is planning to take a course in organ playing. A ter looking over the pay roll he notes that C. Sharpe-Minor is getting much more than he and only works a couple of hours a day. T. Cecil Leonard, manager of Buffalo's New Olympic, pulled a good stunt when he presented a film, "Devastated France," showing the tour of the Good Will delegates through France last summer. Mrs. Sarah J. Ehrmann, Buffalo's delegate, was invited to occupy a box as guest of the management. The French consul and his wife were also invited. The papers gave the film much publicity. Buffalo exhibitors are well pleased with the election of Al Smith as governor, forseeing an end of censorship and less interference with their business. Many local film men worked hard to bring about the election of the former governor. Fred M. Shafer, managing director of the Lafayette Square, Buffalo, has booked "Skin Djep," and is planning a b g explo tation campaign, including an airplane flight over the city and special performance for the local American Legion posts. Business has picked up wonderfully in Buffalo picture houses. If exhibitors put on the goods, they get the crowds. The downtown theatres are enjoying capacity business every night. This is especially true of Shea's Hippodrome, Lafayette Square and Loew's State. The neighborhood number of innovations at that house. Patrons are due for some real surprises in film entertainment, according to Elmer. Mr. Winegar made an enviable reputation for himself in putting over novelties at the Central Park and Premier. Albany Exhibitors Provide Fine Armistice Day Program All the exhibitors in this section took advantage of Armistice Day and provided special programs which brought additional business. Many of the houses carried appropriate musical programs for the day and the majority were decorated with American flags and bunting. C. C. St. Clair, director of Community Hall in Mineville, paid a visit to Albany the first of the week and picked up film appropriate for Armistice Day. The Strand in Carthage, formerly the Colligan, just acquired by the Schine Theatrical Enterprises, opened Friday with "Under Two Flags." For Armistice Day the house was liberally decorated in American colors. Interior decorators and electricians have been at work for several days, redecorating the house. An addition is to be built to the Olympic Theatre in Watertown at once. Elmer Crowinshield, who has leased the Hudson Theatre in Watervliet, is encountering a little difficulty these days after ascertaining that "Doc" Hall, of Troy, has a lien on some of the fixtures in the theatre. It is expected that matters will be adjusted within a week or so in a way satisfactory to all concerned. Thomas J. Joy has been named manager of the Strand Theatre in Carthage and also of the Hippodrome in the same place. Both houses have been taken over by J. M. Schine of Gloversville, the Hippodrome only the past week. Walter Powers, formerly managing the Colonial here, and now owning the Pearl, reports business as excellent. A radio has just been installed in the Avon Theatre at Watertown. It will be used in connection with the showing of a special feature, "The Radio King," in the near future. It was given its try-out on election night. The Pine Hills Theatre, which has just changed hands, announces a policy of double fea Stock will no longer prevail at the Palace in Watertown, accord1'"""^" a y^^^^y ^1 uvuj,.. .v.^ ing to an announcement just made tures from now on. The house is K,r t v;.»„located about two miles from the business centre of the city. Patrons of the Mark Strand are protesting these days against the wholesale cutting of many of the news weeklies. In some instances, these weeklies have been "boiled down" to a fraction of their original length. Fred Elliott, owner of the Clinton Square Theatre, believes that news weeklies occupy an important part of his program, runs them full and claims to be drawing trade because of that fact. by Dr. J. Victor Wilson, resident manager for the Robbins Amusement company, owning the Palace, Olympic and Antique theatres in Watertown. From now on, straight motion pictures will prevail. George Roberts, managing the Colonial and Hudson in this city, is spending a few days in New York. William Berinstein, who left Albany a month or so ago, for New York, dropped in town this week, making the rounds of his theatres here and in Elmira. The Comerford Amusement Company of Scranton, Pa., through J. R. Caderet, has practically completed arrangements for the construction of a new picture theatre on the National bank plot in Liberty street, Bath, N. Y., to seat 1,400. Work will begin in a few weeks. Arthur L. Skinner sure did put over "The Old Homestead," at the Victoria, Buffalo. In addition to a big barnyard display with a specially painted rural landscape background and toys from the There may be an effort to secure Sunday picture shows in Albany in the near future. Harry Lazarus, who disposed of the Pine Hills Theatre, was never in favor of the exhibitors seeking Sunday shows in the Capital City. Lazarus will no longer have a say in the affairs of the Albany Theatrical Managers' Association. At the present time, Albany is perhaps best expressed through an assertion made this week by one of the exhibitors that "the Hudson river was the only thing which runs on Sunday in Albany." THE WARNER THEATRE, NILES, OHIO Erected by Harry M. Warner some time ago for his parents, and now boasting the presence of Warner Bros.' float. At the present time, there are eighteen theatres in Troy and seventeen in Schenectady and a like number in Albany. Of the three towns, Albany has 113,000 population, Schenectady 88,000 and Troy 72,0000.