The Moving picture world (November 1922-December 1922)

324 MOVING PICTURE WORLD November 25, 1922 News from the Producers Conducted by T. S. da Ponte Many Aids to Put "Dr. Jack" Across HENRY HULL Who is co-starring with Mary Thurman in "Midnight," a Syracuse Motion Picture Company feature, to be handled through Producers' Security Corporation Hodkinson Makes Changes in Sales Force An announcement comes from the home office of the W. W. Hodkinson Corporation of several important changes in their organization. C. L. Peavey has been promoted to the position of branch sales manager of their Cleveland Exchange. He succeeds C. E. Holahi who will come to New York to work out of the big city as special representative on "Fun from the Press," the "Literary Digest" release of ribtickling comment from the press of the country. It is said that Mr. Holah's appointment is in recognition of his good work on "Fun from the Press" in the Cleveland territory. The following changes have also been made. W. F. Marshall, who was booker at the Washington, D. C, Branch, is advanced, because of his knowledge of the territory, to office manager, taking the place of H. A. Gillespie, who has been transferred to the home office to do contract work. P. G. Morris has succeeded L. E. Hobson as office manager of the Denver branch. Mr. Hobson has been transferred to the Los Angeles sales force. Pathe announces that every exhibitor playing the Harold Llovd ti ature comedy, "Dr. Jack," will be supplied with a wealth of exI)loitation accessories that will enable him to live up to his best •^liovvmanship ideals. These include standard aids and novelties as follows: Beginning with posters, there will be an augumented supply in two 1-sheets, two 3-sheets, two 6-shcets. and a distinctive 24sheet. These are in addition to the stock 1-sheet and 3-sheet, which are especially well adapted for rut-out purposes. Coining to the "Dr. Jack" camnaien book — its front cover and inside of cover will be available in either cut or mat form. It will contain many exploitation sugeestions which will be in picmri-'ed form. Sixteen black and whites are furnished for newspaper layouts, as well as an augmented array of newspaper advertising cuts and mats, size 1, 2 and 3 columns, plus two quarter-page and one halfpage ads: also an extra press sheet, besides the regular stories, on which will appear two halftone illustrations, available in mat form, and a large pen-and-ink combination available in tht same way. .\ "Dr. Jack" thematic music score will be furnished. The Harold Lloyd novelty "specs." which have sold so well in connection with other releases, will be furnished for use with "Dr. Jack." .\ genuine novelty in the form of cabinet size photographs of Llovd, autographed by him and which the exhibitor can pve away as souvenir portraits, will create a new exploitation field in connection with his Droductions. .\ 100-foot trailer will be available. For lobby display purposes in first-run houses. each Pathe branch office will have at least one set of two oil paintings, size 40xfiO, on "Dr. Jack." The Pathe home office is prepared to mail direct to exhibitors a novelty broadside, having the appearance of a doctor's travelling bag, and which, when opened, will tell the story of "Dr. Jack." Besides these, other novelties are in preparation, which are said to make the whole list in a class by itself in the way of screen comedy exploitation. Gerety with Universal Thomas W. Gerety, assistant advertising manager and art director for the W. W. Hodkinson Corporation, has been engaged to fill an important position in the advertising department of the Universal Pictures Corporation. Service and Your Box Office Either your box office is a place to collect profits from the showing of pictures, or it's a little coop made to house the ticket seller and keep her on the pay roll with nothing much to do but be decorative. It's up to you which it is to be. It is always the aim of Moving Picture World to give you service that will help the box office to fulfill its oroper mission as a target for ticket purchasers. Not the least of our exclusive service-for-exhibitor departments is the Rotogravure Section. One man said, not long ago, "Yes, very pretty set of stills. But I don't want to look at nictures." BUT THE PROSPECTIVE PATRON DOES! That's what those pages of neat and attractive pictures are published for. Frame them when the films they illustrate are due in your theatre. Put them in your lobby. Use them in window disolays. They are pullers; people will look at them, and when you've caught attention you've started a sale: people will remember the title of the pictures they disnlay, and that will back up your other exploitation when the time comes to drag the dimes or quarters in through the little window in the box office. Rotogravure display, framed and displayed, means dollars. USE IT AS HUNDREDS OF OTHER EXHIBITORS ARE DOING. DOUGLAS MACLEAN Who will make a series of features for Associated Exhibitors Geo. Beban Honored by Big Officials George Beban, touring the larger cities with his stage and screen combination of "The Sign of the Rose," was received in Topeka, Kansas, for his appearance at the Orpheum Theatre, under unusual conditions. Because of the political convention which overcrowded the city, hotel accommodations could not be provided for the star and his company. Whereupon a suite was placed at his disposal in the executive mansion by Governor Henry J. Allen. Beban'b arrival in the city was made noteworthy by the presence, on the Capitol steps, of Mayor Herbert J. Corwine and the Governor who presented the actor with a floral key to the city in sight of a great crowd. Manager C. H. Hooper of the Orpheum had cause to congratulate himself on the result of this official recognition. "The Sign of The Rose" is an American Releasing attraction. Jones in New Vehicle Tlic negative of "The Boss of Camp Four," Charles Jones' latest starring production for Fox, has reached the New York offices. The picture is heralded as the most thrilling production Jones has ever been seen in. When one stops to consider that he also played the feature role in "The Fast Mail," that is saying a food deal. Jones has started work on "The Footlight Ranger," his ne production. 31