The Moving picture world (November 1922-December 1922)

November 25, 1922 MOVING PICTURE WORLD 353 STRANGE IDOLS. A nice little picture, as good as many of their Specials. Liked here better than the average program .;icture. Advertising, regular. Patronage, small town. Attendance, good. E. L. Wharton, Orpheuni Theatre, Glasgow, Montana. QUEEN OF SHEBA. It is a very elahorate p.cture but my patrons siiu|)Iy c.on't like such stuff. The first night sliovviii^ simply killed the business. No good tor small towns. If you want to, take my a<dvice, stay away from this one. Advertising, strong. Patronage, mi.xed. Attendance, poor. Frank Fera, Victory Theatre, Rossiter, Pennsylvania. WHAT LOVE WILL DO. Fair program picture. Patrons satisfied; pleased about ninety per cent. Advertising, ones, threes, slide. Patronage, small town. Attendance, fair. C. C. Johnson, A-Aiuse-U Thealie, Melville, Louisiana. Goldwyn COME ON OVER. Story with Colleen Moore. By Rupert Hughes. Gave good satisfaction. Advertising, newspaper display and teaser ads., si.des and display in froi\t of theatre. Also sent out a thousand letters to Irish patrons. Patronage, mostly Irish. Attendance, fair. Big Ben Theatre, Ilion, New York. DUST FLOWER. Picture well liked here and away better than average program offering. Advertising, usual. Patronage, health see ers and tourists. Attendance, good. Dave Seymour, Pontiac Theatre Beautiful, Saranac Laxe, New York. GRAND LARCENY. One of those messy donicsiic p.ctures of the friend and the wife and the wronged husband. Well acted and well mounted, but not the kind of a story that is li ed. Elliot Dexter, a great actor, in the kind of a story he should stay away from. You are just as well off not running it. Ben L. Morris, Temple Theatre, Bellaire, Ohio. MADE IN HEAVEN. E.xcellent production, fine photography, film in Al condition. Not a smgle misfranie, no punch marks. A picture that should be played in every small house. Fellows, you need not be afraid to boo ; this one and go after it strong. The title did not sound good to me and I didn't do the proper pushing. Advertising, ones, threes, slides. Patronage, small town. Attendance, fair. C. C. Johnson, A-Muse-U Theatre, Melville, Louisiana. POOR RELATION. This can be classed as a good picture. Will Rogers good but has had more opportunity foi his humor in others. Advertising, one sheets. Patronage, industrials. Attendance, good. Howard James, Un.on Theatre, Voluntown, Connecticut. WET GOLD. A real good submarine picture, good photography, good story, well directed. Advertising, one slieets. Patronage, small town. Attendance, fair. P. S. Nielsen, Rex Theatre, La Moure, North Ua Ota. YELLOW MEN AND GOLD. Fine adventure picture. Helen Chadwick charming; Richard Dix gaining popularity. Advertising, usual. Patronage, m'xed. Attendance, fair. E. W. Collins, Liberty Theatre, Jonesboro, Arkansas. Hodkinson FRENCH HEELS. A good picture for a program offering, but the sissy fight in the end ' illed it for my Saturday night crowd. Advertisng, regular. Patronage, mixed. .Attendance, fair. Orpheum Theatre, Harrisburg, Illinois. Between Ourselves A gd-logelher place tchcre we can talk things over Unless you are using Straight From the Shoulder's special service, you aren't getting the fullest good from this department. The special service means that when you write in and ask for all the tips we have on any picture, you get by return mail a typed report of all the tips that have been published and also any tips that have come in and haven't got into type yet. And if you want reports on any picture that hasn't been tipped yet, send the ask-us and we'll let the whole crowd know the next week — and certainly somebody will tell you what you want to know. Don't hesitate to make this department YOUR tip exchange. Get all the help you need. It's part of Straight From the Shoulder's purpose to serve you fully. VAN. Metro A WOMAN'S HATE. A fair picture. Photography very poor. Using fifty ampere, D. C, I couldn't see the last reel even with opera glasses. Your patruns sure will pice on this (if print is in same condition). Regular advertising. Patronage, very best. Attendance, fair, jno W. Creamer, Strand Theatre, ChiUicothe, Missouri. I CAN EXPLAIN. Exceeded my expectations. Lots of good laughs. Audiences took kindly to it. Advertising, regular. Patronage, average. Attendance, good. Thos. K. Lancaster, Apollo Theatre, Gloucester, New Jersey. FORGET-ME-NOT. Good picture; one that is true to life. You can't go wrong on this one. Advertising, twenty-iours, sixes, threes, ones. Patronage, resort. Attendance, good. J. H. Holeman, Auditorium Theatre, Dawson Springs, Kentucky. PEACOCK ALLEY. Worthy of being rated as a Special, but why do they send me poor film? Metro didn't keep this print in good shape at all for nie. .-\dverlisii.g, two newspapers, forty window cards, photos, one sheet, slide and trailer. Patronage, high class mostly. Attendance, fair. Chas. Martin, Family Theatre, Mt. Morris, New York. PEACOCK ALLEY. A good picture for the women, and fair for others. Contains some great sets, .'\dvertising, twenty-foui sheet, trailer, newspaper, photos. Patronage, first class. Attendance, fair. J. Kenric :, Strand Theatre, Ithaca, New York. TURN TO THE RIGHT. Extra good attraction that will please any audience. You cannot say too much for it. Patronage, small town. Attendance, good. L. M. Zug, Rialto Theatre, Jerome, Idaho. Paramount ACROSS THE CONTINENT. One of the best Rcid pictures, people said, played in this theatre for a good many months. Advertising, window cards, ones, photos, etc. Patronage, small town. Attendance, good. F. M. Knight, Opera House, Blenheim, Ontario, Canada. BLOOD AND SAND. Went over big, but have seen better productions. If you have many Valentino fans it will go all right but don't pay too much, it's not worth it. Advertising, everything from a sand pile to an ox cart. Patronage, general. Attendance, e.xtra good, three days. R. Mason Hall, Grand Theatre, Northfork, West Virginia. CALL OF THE NORTH. A very good program picture that satisfied a good crowd. Paramount needs more pictures of this type on their list and less of those dressed up Society dramas that have only a half per cent, kic Advertising, posters and press. Patronage, siuall town. Attendance, good. Chas. W. Lewis, L O. O. F. Halt, Grand Gorge, New York. FOOL'S PARADISE. An exceptionally fine picture. Drew well at increased adniossions. DeMiile is a real director. Advertising, more than average. Patronage, small town. Attendance, good. A. LaValla, Community Theatre, Bethel, Connecticut. FOOL'S PARADISE. A fool's paradise was right. The snow and ice scene was beautiful. The best picture we had played for some time. Played two nights. Advertising, posters, slide, heralds. Patronage, mixed. Attendance, good. D. D. Purceil, Muse-U Theatre, Cortez, Colorado. FOREVER. Good feature, only we thought it was too long drawn out and would have been better if it was shorter. Pictures of this style do not please the majority, for us. Advertising; regular. Patronage, mixed. Attendance, fair. Fred S. Widener, Opera House, Belvidere, New jersey. GOOD PROVIDER. If they liked "Humoresque" they will flock in to see this one. Good, true to life story. Some real comedy situations that got a big laugh. Chas. H. Ryan, Garfield Theatre, Madison Street, Chicago, Illinois. IF YOU BELIEVE IT, IT'S SO. Entertaining and well li ed, although a trifle loo long and somewhat drpggy in places. Ta en as a whole it is good. Advertising, lobby and newspaper. Patronage, mixed. Attendance, average. L. A. Hoover, Gem Theatre, Durango, Colorado. IS MATRIMONY A FAILURE? This one sold as a special, hut d'd not thin' much of it; verv wca'; will go over as a program. Advertising: lobbv and six slv.'ets. Patronage: Mual town. A. Mitchell, Dixie Theatre, Russellville, Kentucky. IS MATRIMONY A FAILURE? Here is a comedy drama that everv theatre should play. Play it and hear 'em laugh. PaTonage: small town. Attendance: good. Clarence W. Langacher, New Glarus Theatre, New G arus, Wisconsin. JUCKLINS. Very good picture, but did not draw; but no fault of picture. Advertising: heralds, photos and sheets. Patronage: town. Attendance: fair. Harrv C. Waffle, Lyric Theatre, Mcintosh, South' Dakota. JUST AROUND THE CORNER. A good attraction. Clarence W. Langacher. ."Mev/ Glarus Theatre, New Glarus, Wisconsin. LITTLE MINISTER. If you have a select and appreciative patronage this one will appeal. But if you cater to an action-losing crowd, you might better use something that moves a little faster. Advertising: posters and press. Patronage: town. Attendance: good. Chas. W. Lewis, L O. O. F. Hall, Grand Gorge, New York.