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November 25, 1922
MOVING PICTURE WORLD
Do your patrons get their money's worth »'
A RE you sending your patrons home with the fcehng that their evenU~ JL ing has been well and profitably spent? Are they happy and smiling — or do you send them away with eye'Strain?
Selecting the program is only part of the job of displaying pictures. Putting it on the screen is the other equally important part and depends on the light and light control.
Poor projection of an interesting picture annoys an audience — good projection of a less interesting picture will hold them. How much more important than elaborate decorations is proper light for projection ? A well displayed picture will make them
forget the surroundings, but no decorations will compensate for eye-strain caused by poor lighting.
The most intense light that can be selected IS that of the direct current arc. And the most improved type of apparatus to convert the usual alternating current into direct is the Wagner White-Light Converter. It gives a brilliant white light which IS also steady, easily controlled and perfectly dissolving at change over.
Installing a Wagner White-Light Converter is assuring clear cut pictures, freedom from flicker and from its consequent eye strain.
Wagner White-Light Converter, Type S. C. includes converter, transformer element and starting svk'itch. Ballast resistance, polarity switch and ammeter are included as part of the equipment and furnished in separate units.
How the Wagner White-Light Converter performs this is described interestingly in a book entitled "Light For Motion Picture Projection" which you can get simply by filling in the coupon and forwarding it to us. Lijjht is the important accessory in your business even though it is a minor item in the total expense of the theatre. The many advantages and conveniences connected with the Converter are explained in plain language with just enough of the technical to answer any questions that arise. Shall we send you a copy?
Wagner Electric Corporation
(Formerly known as Wagner Electric Mfg. Co.) Saint Louis
Atlanta. Ga
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WAGNER WHITE = LIGHT CONVERTER
«1-.'IJ 1-23
Wagner Electric Corporation, Saint Louis, Mo.
Please send me, without obUgation on my part, a copy of your book, "Light For Motion Picture Projection."
T^ame
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