The Moving picture world (November 1922-December 1922)

December 2, 1922 MOVING PICTURE WORLD • 435 Warner Brothers Closes Contract with Strand That Assures Important Runs One of the most unusual and unique booking deals arranged between theatre-controlling concern and independent distributor was closed this week when Warner Brothers closed with the Mitchell H. Mark Realty Corporation, an agreement whereby five Warner productions will be shown in the Strand Theatres in New York City, Brooklyn and Albany, N. Y., the State Theatre in Schenectady, N. Y., and Troy Theatre in Troy, N, Y. The productions involved are "The Beautiful and Damned," which plays the New York Strand week of December 5 ; "Heroes of the Street," which plays there December 17; "Little Church Around the Corner," "Brass" and "Main Street." This is the first deal of its kind Elmer Clifton's new picture, "Down ALBANY, N. Y.— Doormat Company, New' York. Capital, $20,000. Incorporators, P. S. Goodman and C. A. Smith. tured atop of an all-star vaudeville bill. ALBANY, N. Y.— Oroa Pictures Corporation, New York. Capital, $50,000. Incorporators, C. S. Ashley, D. J. Dowling and N. J. Neuschaefer. her initial independent release, "How Women Love," the first Whitman Bennett special. At the Chatham Theatre in the residential section she was the means of setting a new mark for gross business at the 6, 8 and 10 o'clock night shows. PHILADELPHIA— (Special)— Gene Marcus of the Twentieth Century Film Company is telling all exhibitors in his territory that in "Deserted at the Altar," the Phil Goldstone special, he has a box office winner, and he is proudly pointing to the records established by that feature at the Hippodrome in Reading, Pa., where the picture is said to have broken every mark registered at that house. ever arranged between an independent producer-distributor and ;heatre-controlling concern and issures Warner Brothers of imple metropolitan exploitation "or their productions. Lon Sfoung, head of Warner Brothers' jublicity department, will start mmediately on a campaign boostng the first showing. Joe Plunkett, managing director of he New York Strand, is very nthusiastic over the arrangement. other important theatres that have ilready closed for first run showings )f the entire Warner series of pictures ollow: New England: Gray, Gordon, Empire, Goldstein, Paramount and 3odgdon circuits; Chicago: Commolore, Crystal, Howard, Julian, New Irvine, Parkside, State, Windsor, Jugg and Atlantic theatres ; Empire, lyracuse ; Modern Beacon, Codman Iquare and Eagle, Boston ; Nemo, 'ohnstown, Pa. ; Grand, Topek.n, Kanas ; Criterion, Oklahoma City; Strand, 'rovidence; Broadway, Lawrence, Garden. Canton, HI.; Majestic, Jloomington, HI. ; Strand, San Franisco ; Liberty, Kansas City ; Victoria Litoona, Pa to the Soa in Ships," closed a threeweek run at the Shubert-Majestic Theatre here this weeli, and will move to the Metropolitan Opera House in Philadi'lphia next week. WASHINGTON, D. C— (Special) — Equity's "Where Is My Wandering Boy Tonight?" at the Columbia Theatre, a Loew house, started a week that promised to set new marks. The pictur was cleverly exploited and fea BOSTON, MASS. — (Special)— Sam Grand's Federated Exchange has been signed by Arthur G. Whyte, booking director of the Keith Enterprises, to book his entire feature output for showings at the Victory Theatre in I'rovidence, R. I. ; Scenic, Music Hall Pawtucket, R. I., and Park, Woonsocket, li. I., houses. CHICAGO— (Special)— "Rich Men's Wives," the initial AI Lichtman Preferred Picture, opened at the B. & K. Chicago Theatre here Monday, playing to one of the greatest houses in the history of that spacious auditorium, which is one of the biggest in the world. The picture was cleverly exploited in street stunts and newspapers, the latter being the toughest in the country to break into. Mary Carr Added to Cast of Edgar Lewis CHICAGO— (Special)— Betty Blythe is in Chicago making personal appearances in this territory at showings of Lrk. ; U. S. Theatre, Hoboken, cores of other theatres. Many Sales On Principal's First, "World's a Stage" Following special screenings held purposely for Principal Pictures Company franchise holders during the past week, Irving Palace, _Little Rock, i-esser, tastern manager of that , and firm, this week announced the disposal of more than half the NEW YORK— Bookings on "Shad Country's territorial rights on the ws," the Preferred Picture being re first Principal release, "The jased through AI Lichtraan exchanges World's a Stage," starring I 1 scheduled for an early showing at t-, du-ii t-i. • \i L he following big first run houses: Dorothy Phillips. This is the :nIckerbockor, Nashville, Tenn. ; Uni production based on Elinor Glyn's etsal, Fitchburg Mass. : Capitol, Mc latest story dealing with a screen Leesport. Pa.: Apollo, Indianapolis, i;t„ n i n u it j nd People's, eBaumont, Tex. states life. Colin Campbell di rected. Others in the cast are PITTSBURGH— (Special) — "Night ife in Hollywood" has been booked ito the new Globe Theatre in Mcleesport. Pa., by H. C. Simeral Comany. Inc. .T. Charles Davis, assistit to President W. E. Shallenbergcr rected. Kenneth Harlan and Bruce McRae. The following territories were disposed of following the showi Arrow Film Corporation will ex '"^^ which are in accordance lolnt the picture. He already is here with the policy of Principal Pic a the job. PROVIDENCE. R. I— (Special) — harlf^s Soeley 'is here exploiting a 9W special, which will be given a emiere showing at a local house. Mr. eeley is rarofully guarding the ideuty of the picture, which he characrlzes as a "big one." Mary Carr, the "motherliest mother" of the screen, after several weeks of dickering, was finally signed by C. C. Burr for an important role in the Edgar Lewis production, "Sires of Youth," which is now being produced at the Glendale, L. I., studio. Lewis is personally supervising the production on this feature, which, in addition to Mary Carr, includes James Kirkwood, Doris Kenyon, Robert Edeson, Edmund Breese and others in the cast. Mrs. Carr is one of the foremost players of the screen today, her successful work in William Fox's great masterpiece, "Over the Hill," being one of the most remarkable pieces of character work enacted by any player of the silver sheet. She is repeating her splendid showing in "Silver Wings," which recently completed a long run at the Apollo Theatre in New York. is adapted from a work by Jackson Gregory and it is expected that the picture will be ready for release some time early next month. The Glendale, L. I., studios, owned by C. C. Burr, is one of the busiest in the country, for in addition to the Edgar Lewis and Johnny Hines units, Gregory La Cava is producing there a series of two "Torchy" comedies starring Ray McKee with Charles Murray and Mary Anderson. Flora Finch also is in the cast. Ed Wynard, cameraman for Norma Talmadge for a long time, is photographing these two-rtelers. Dell Henderson, who has just completed directing "Jacqueline of the Blazing North," based on the James Oliver Curwood story, writes to the effect that he is now busy finally cutting and editing that picture, which Arrow Film Corporation will State right. The picture was produced for Pine Tree Pictures Corporation of Maine. The cast includes Marguerite Courtot, Lew Cody, Sheldon Lewis, Edmund Breese, Effie Shannon, Joseph Depew, Paul Panzer, Gus Weinberg, Helen Rowland and others. NEWARK. N. J.— (Special)— Th.arry Houdini special. "The Man om Beyond." received more than 200 iches of news mention in the news )lumns of local newspapers, with the suit that no surprise was occasioned hen record-breaking crowds jammed le Strand Theatre all week. PASSAIC. N. J.— (Speciall— What as been cliaractorized locally as the rentost publicity drive this city has rer experienced was staged last week uring the run of C. C. Burr's "I Am le Law." at the Rialto Theatre. The unt was emphasized by the escape ; an inmate of the Almhouse in thenia, N. .1.. and hooked up with the Cture. Even the New York newsiperg picked up the yarn, several of lem playing it up on the first page. PROVIDENCE. R. I.~(Special)— tures Company, to sell features strictly on their merit: Gene Marcus of Twentieth Century Film Corporation of Philadelphia for Eastern Pennsylvania, Southern New .Torsey and Delaware. M. H. Hoffman of Renown Film Exchanges of New York, Albany and Buffalo for New York City, Northern Now .Jersey and New Y'ork state. M. Toy of Mid-West Distributing Company of Milwaukee for Wisconsin. All-Star Features Exchanges of Los .\ngeles and San Francisco for the Coast territory. AI Rosenberg of Do Luxe Film Exchange of Seattle for the Northwest. Floyd Brown of H. Leiber Company of Indianapolis for Indiana. Final shots on "Way Down South," the rights for which Murray W. Garsson is said to have paid $25,000, were taken this week. Cutting and assembling of the production which has been many weeks in the making will begin next week. The cast includes Marian Swayne, .Toe King. Jack Richardson, Isabelle Fisher, Norma Lee, W. F. Chaplin, Melville Shyer, John Jenkins, Francis Grant and Irene Boyle. One of the big scenes in the picture is an exciting horse race. After carefully watching the making of the third .Johnny Hines feature that Charles C. Burr's distributing organization will release, that popular showman this week ventured the statement that "Luck." which ia the picture's title, will be an even greater production than either "Burn 'Em Up Barnes" or "Sure-Fire Flint." The cast, beside Hines. includes Robert Edeson, Edmund Breese, Violet Mersereau and Matthew Betts. The story "Lost In a Big City," the second Blazed Trails production for Arrow release, has been completed, and George Irving, the director, assisted by Authoress L. Case Russell, Is engaged In cutting and titling the picture. John Lowell, star of "Ten Nights in a Barroom," is also starred in this production, which was made in Gloversvillc, N. Y., and New York City. "The Little Red Schoolhouse," which Martin J. Heyl Productions, Inc., is making for Arrow distribution, is well under way at the Tilford studios In Now Y'ork under the direction of John C. Adolphi. E. K. Lincoln, Edmund Breese, Sheldon Lewis and Rose Coghlan are in the cast. L. Case Russell has been engaged by Atlantic Features, Inc., of which Robert W. Wood is president, to prepare the continuity on "The Broken Violin" which that firm will produce. This company recently completed "High Speed Lee," a photodramatization of J. P. Marquard's story. Arrow will handle both pictures. Independent Incorporations DOVER. DEL— Standard Pictures Corporation. Capital, .$500,000. ALBANY, N. Y.— Havsex Productions, New York. Capital, $10,000. Incorporators. E. Davidow. G. Lemairt and G. Gershwin. C. B. C. Starts on Third Production LOS ANGELES— (Special)— Announcement was made here that the third special, "Temptation," which C. B. C. Film Sales Corporation will State right, is now in the course of production. This picture is based on "Only a Shop Girl." Director Edward J. Le Saint will produce this picture. He also made "More to be Pitied Than Scorned" and "Only a Shop Girl."