The Moving picture world (November 1922-December 1922)

468 MOVING PICTURE WOliLD December 2, 1922 Better Equipment Qonducied ^3?E.T.KEYSER tg Reports Show Where Over $94,000,000 Will Be Spent UP to and including the issue of October 28. the Moving Picture World had published itemized reports showing where $80,533,000 have been appropriated for the erection and equi]3inent of new picture houses since January 1, 1922. In addition to the above, we publish herewith a list of seventy new picture houses being planned or erected. Of these seventy houses, the estimated cost of but thirty-three accompany the report, but the figures ?U])plied show a contem])lated expenditure of $13,765,900. bringing the total thus far reported for the current year up to $94,298,(X)0. When it is taken into consideration that these figures represent approximately fifty per cent, of the actual costs of the building operations reported, as only that proportion of the reports were accompanied by figures showing the estimated costs, the magnitude of the picture theatre building operations of the year drawing to a close, will be appreciated. The current report is particularly interesting, showing, as it does, a tendency toward larger and higher cost houses. That calling for the greatest ex])enditure is a contemplated Hc'lywood house at $2,800,000. There are two houses on the list at $2,000,000 each, one at $1,700,000 and one at $1,500,000. There are two houses at $400,000 each, three at $300,000 each, one at $250,000 and two at $200,000 each. At a cost of $150,000 each three houses will be built, one at $100,000, one at $80,000, two at $75,000 «'ach and one at $65,000. Three houses will be built at a cost of $60,000 each, while the most popular figure quoted is $50,000, at which cost five houses will be erected. One house will cost $45,000, one at $40,000, one at $30,000 and the lowest contemplated cost mentioned this week is $25,000, at which one house will be erected. In addition to the new houses contemplated, there will also be found below a list of nineteen older picture theatres udiich have elected to keep up their end by making improvements calculated to place them abreast of competition. CHARLES A. HOXIE Of the General Electric Company, demonitrating the Pallo-Photo-Phone, the talking Movie Apparatus described in our issue of November 4. Theatres Projected EL DOR.-\DO, .\RK.— George W. James, owner Rex Theatre, plans to erect new house. HOLLYWOOD, CAL.— G. W. Cowan plans to erect new theatre at Hollywood boulevard and Cherokee street, to cost $2,800,000. SANTA ANA, C.'\LIF.— T. M. Henneberry will erect three or four-story theatre, store and office building at northeast corner Fourth and Bush streets, to cost ^50.000. SAN ANSELMO, CALIF.— August Lang and associates plan to erect theatre and hotel building, to cost $.^0.00O. Theatre will have seating capacity of 960. SAN R.\FAEL, CALIF.— xNew theatre and store building will be erected, to cost $50,000. HARTFORD, CONN.— New Crown Theatre, which replaces one destroyed by fire, has opened. LEESBURG, FLA.— H. M. Goethe will erect theatre at Ninth and Main streets. STARKE, FLA.— Carter Building has been leased by J. C. Robinson. It will be converted into moving picture house. ATLANTA, GA.— Marycn, Alger & Alger, Inc., are preparing plans for converting Wesley Memorial Hospital into moving picture theatre and hotel building.