The Moving picture world (November 1922-December 1922)

MOVING PICTURE WORLD ncv-omhor o 1Q2 Sold Lobby Train to Eager Patron When you want to borrow something for the lohhv »nd the ««creh*nt is slow to leiui, tell hnii this storv ol ,\. H Cv>hb. Jr.^ Cobb runs the Alanto Theatre, Griffin. <;*., and is a hustler. When he sot "The Fast Mail" he dec\dea on a lol>by ntinulure, knowing wh;>t toy trains had done tor so many other hon>cs. He built a display ten teet Ions, niacins a pretentious rural scene through which an electric train dashed on it« way,\\orkins back throujjh a tunnel at the rear o( the realistic setting. It was a tine iob The "train was K%aned by a local concern and when they came to take it back Cobb ga\x them the name of a patron who wanteii the oultit, IVi-vbably the purchaser had seen the train many times in the window, but seein*: it in motion, he <^uite asreed with hi> snuli svMi that they needetl it to keei(> house with, and he put in a bid tor the enttre outlit, Meantittte Mr, Cobb had an attraction which k-ept a crowd in front of the lobby practically all day. and he bought a tifteen per ce • . case in business for ouh Made Double Drive on Serial Opening Most manasTfrs are content >f they get o\i: > ' rst episode of a new serial, but 4. .irrison, of the Riaho Theatre. 1 xvjis eontident that "In the , ■' ' ' c in a re turn lor •. two-day parades fo: : c second chapter — four m aJi, The M.ix.^r crave a parade permit on con ] -odes. Then Xtor,. west stuff from a fricna -iiivi olv.iuicj lu tses and riders for 54 for horse and rider by the sex-en-bour dav. . , . \Vith these and a home-n«d« prairte schooner he staged his first parade, stopping at the schools to tell the pupils aK-mt the bistC'Tv ansle Some of the teachers were oner which came into lown ; , 0 from Los Angeles, Wjth a su'K M.-'.ii vii a wheel which needed "filing'" about e\ery three blocks, he managed WELDS UNUSUAL DISPLAY FOR "GRANDMAS BOY" Thi. oocupic* the »»ine »tructurr <-r«t«J for "The Etern»l FUme," shown on th* pr««>dinc p«|rc. but it »»» Tcry diftcrent »nd a »erioui treatment of a comedy tk«m* that i« unusual in the exploitation of a humorous picture. See the preceding page. to make the parade last a long lime over a short route. He a' ■ / " ■ " • ■' which for the • ha\T the card 1. a wi.l be giveu an ontinp at the . serial, and Morris. '' e mercb. in retun. s ■ • ' ■ .'ict out of it. while he bchexes that he can get the auto trucks m the same way. Meanwhile he has nearly doubled business on these days in a town none too easy to reach. p.ivic jviper. The Texas Typhoon with double line red ink head reading "StorM ^ < 'i; to Hit Dallas Sunday^ >e. was the opening date Of £vcr >uicc the Galveston tidal »a stonus ha>-e had a real interest for Tcxai ■ its big ri V • -d was sna; ;:ik IS Olo ^. .'. on this picture was so mark«4 -<essed a real drag. Red Ink Storm Jon-.bmins two old stunts gave the Palace Theatre, Dalla.<. Texass a real thnll. Manager C A. McFarland and Paul Wakefield, a Uaix-ersal exploitaticn man. collaborated in the production of a convincingly real eight Water With His Janu-s tre, St. The Fa^. !y elaborate ciuci. uuiuuiug a siuai. with a trestle over which the train r.\attracted more attention than usna' of course, meant more business. It TWO SHOTS OF THE PAR.\D£S USED BY CHARLES MORRISON OF JACXSONVILLE FOR "BUFFALO BILL" He WWKooed Koth the hi-»t and aecond cikaptm of tkU MraJ and »^ totd by iWe Mayor tkat Im covM ^ fmr m» k» liked. TKe B»ard of Education appre«<«d aa approack to tk* ackool ckildren bccaoa* of tke ktstoric aacW of tke eptsedca, aad Morrison is planntnc an outhtf for all tk* cUdroa wko attcad aack of tke eigkleew efMSodaa of tkc pictar*. It is aa raipatga for aa aicktoca-iireck raa. and it paid. I I