The Moving picture world (November 1922-December 1922)

December 9, 1922 MOVING PICTURE WORLD 567 Straight fiom the Shoulder Reports T)eparimeni Jor the Informaiion of Sxhihiiors American Releasing MAN'S LAW AND GOD'S. This feature, while of a Nortliwcst nature, which has become so common, still was well portrayed and held the interest of all. Advertising: ones, threes, 11x14, 22x28, slide. Patronage : factory. Attendance : fair. f. S. Wadsworth, Republic Theatre, Great Falls, South Carolina. Associated Exhibitors GRANDMA'S BOY. A complete and glorious knock-out that makes the exhibitor's life a joy. Positively perfect entertainment. Draws all classes and sends them away happy. Book and boost it. Advertising: increased newspaper and posters fifty per cent. Patronage; mixed. Attendance : big. E. W. Collins, Grand Theatre, Jonesboro, Arkansas. F. B. O. BEYOND THE RAINBOW. A good picture, but did not draw at the box office. It fell down. Advertising: newspaper, front, etc. Patronage : mixed. Attendance : poor. J. Solomon, Bijou Theatre, Clarksburg, West Virginia. CALL OF HOME. Fair attempt at a good picture, though this one wasn't closely enough knit together to compel interest throughout. Advertising; usual. Patronage; neighborhood. Attendance ; good. Al. C. Werner, Royal Theatre, Reading, Pennsylvania. IN THE NAME OF THE LAW. Good enough for any size theatre. Good story value. A family picture; mother love theme; children in it, and very good. A picture that will bring the tear drops. Chas. H. Ryan, Garfield Theatre, Madison Street, Chicago, Illinois. SHEIK OF ARABY. Good picture. If you book it, advertise it. Advertising; extra. R. P. Cecil, Dixie Theatre, Wynona, Oklahoma. SNOWSHOE TRAIL. Good picture, which pleased the patrons ; shown in hot weather. Stars ; Jane Novak, Roy Stewart. Patronage: general. William Noble, New Folly Theatre, Oklahoma City, Oklahoma. UP AND AT 'EM. A very good light comedy; on an average. Advertising; regular. Patronage ; neighborhood. Attendance : fair. W. L. Landers, Gem Theatre, Batesvillc, Arkansas. VERMILLION PENCIL. Hayakawa at his best. Excellent story, cast, photography, direction. Bessie Love scores. Many compliments from patrons. Advertising: regular, and extra throwaway. Patronage; average. Attendance ; good. Thos. K. Lancaster, Apollo Theatre, Gloucester, New Jersey. First National BOND BOY. Excellent picture. Good photography, and well acted. A real drawing card and box office coin getter. Star: Richard Barthelmess. Patronage : general. William Noble, Empress Theatre, Oklahoma City, Oklahoma. Edited by A. Van liurcn rowell Sincere exhibitors are sending these tips to help you book your show. Their reports are printed without fear or favor. If a picture is good, bad or ordinary, yoa will find it out here. Turn about is fair play; let these exhibitors guide your bookings, and in turn let's hear from you. GAS, OIL AND WATER. For me, no good; trifle better than "Barnstormer," but way off of Reid's standard. Would not play it. Advertising; one, two, threes, slides. Patronage ; general. Attendance ; fair. Jack Kaplan, Royal Theatre, South Fallsburg, New York. GREAT ADVENTURE. Nothing to rave about. Good acting on Barrymore's part. No plot. Did not take here. Advertising; regular. Patronage: small town. Attendance: good. W. F. Pease, Centennial Theatre, Lowell, Wisconsin. INFIDEL. To me, the first good picture by Katherine MacDonald after tliree years' work. Advertising: very good. Patronage; family. Attendance; good. Jack Hoeffler, Orpheum Theatre, Quincy, Illinois. INVISIBLE FEAR. There are no outstanding qualities of this picture which will cause it to be called great, but it will please ninety per cent. Advertising: billboard and tlirowaways. Patronage: small town. Attendance: good. Majestic Theatre, Greenfield, Tennessee. LOVE'S REDEMPTION. Consider this a poor picture. A shame to put any star in such material. Advertising: regular. Pat-' ronage : family. Attendance: bad. R. J. Relf, Star Theatre, Decorah, Iowa. MAN WORTH WHILE. This was a good picture, but, as usual, no crowd on a Wednesday night. Pleased everybody that saw it. Patronage; middle class. Attendance : poor. A. E. Rogers, Temple Theatre, Dexter, New York. ONE ARABIAN NIGHT. Eight-reel spectacular picture. Some liked it; some didn't. Se\xral favorable comments from the ladies who enjoy the best in pictures. Too long. Would say it pleased about fifty per cent. Advertising: lobby, newspaper, street signs. Patronage : general. Attendance : poor. Smith & Correll, Portland Theatre, Casselton. North Dakota. PRIMITIVE LOVER. They laughed at this and voted it pretty funny; and all in all, from the way the audience accepted this, I shall give the producer the benefit of the doubt and say it was good. Advertising: usual. Patronage ; health seekers and tourists. Attendance : good. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. SILENT CALL. A very good feature. The dog is very good in this picture. One of the best I have shown for some time. Patronage: mixed. Attendance; good. G. K. Nenes. Liberty Theatre, Miami, Arizona. SKIN DEEP. A good picture. Milton Sills does the best work of his career in this. American Legions should line up with this everywhere. It tells a big, thrilling story that could be true. Play it, brother, and bear down on it. Ned Pedigo, Pollard Theatre, Guthrie, Oklahoma. SMILIN' THROUGH. A wonderful production. Broke house record for two days at 25-55 cents. First real money we have made in two years. Should make money any place. You can shout about this one and make new friends. Advertising: every available means. Patronage ; neighborhood. Attendance: excellent. E. L. Wharton, Orpheum Theatre, Glasgow, Montana. TOL'ABLE DAVID. Just as good as they can make them. Book it and raise your price. A. Mitchell, Dixie Theatre, Russellville, Kentucky. TROUBLE. Ran this two nights in a "one-a-week" town. Drew fair the first night and very good the second. Picture pleased immensely ; even the old folks found great entertainment in it. Had to charge special price on account of rental. Advertising: poster, slide, press. Patronage: small town. Attendance : good. Chas. W. Lewis, I. O. O. F. Hall, Grand Gorge, New York. WIFE AGAINST WIFE. A very good drama. Pleased ninety per cent. Fills a program very well. Advertising: three, six, ones, 11x14, window cards. Patronage : family. Attendance : good. T. J. Hickes, Liberty Theatre, Saxton, Pennsylvania. WOMAN GIVES. Good feature. First time we have shown Norma .Talmadge, but will say that she's very good. Advertising: regular. Patronage ; mixed. Attendance : fair. Fred S. Widenor, Opera House, Belvidere, New Jersey. Fox FAST MAIL. If your patrons like speedy action and thrills, here is the picture for them. Always something doing. Drew good at the box office. A great melodrama. Buck Jones starred, with Eileen Percy in support. Chas. H. Ryan, Garfield Theatre, Madison Street, Chicago, Illinois. FIGHTING STREAK. Not up to the Mix standard. The people expect fun, not tragedy, from Mix. Advertising: posters. Patronage : rural. Attendance ; fair. B. A. Aughinbaugh, Community Theatre, Lewistown, Ohio. HONOR FIRST. John Gilbert is fast becoming a favorite with my patrons. Had a lot of connncnts on this picture. Ran a Sunshine comedy, "Splitting Hairs," with feature. The comedy is a regular knockout. Population of this town, white, 845. Advertising: two ones, one three, llxl4s. Patronage : mixed. Attendance : good, Chas. F. Johnson, Plaza Theatre, Punta Gorda, Florida. JUST TONY. "Just Tony" was JUST Tony, and pleased a good business. Tom Mix very popular with Oklahoma City movie fans and his pictures always draw well. William Noble, Orpheum Theatre, Oklahoma City, Oklahoma. LADY FROM LONGACRE. Not as good as other William Farumu features, but holds