The Moving picture world (November 1922-December 1922)

568 MOVING PICTURE WORLD December 9, 1922 its share of thrills. Good program picture. Advertising: ones, three, slide. Patronage: small town. Attendance: poor. C. C. Johnson, A-Muse-U Theatre, Melville, Louisiana. LIGHTS OF THE DESERT. Mason at her best. A real comedy. Like all Fox pictures, for me — none better. Advertising: photos, ones, slide. Patronage: small town. Attendance: good. F. C. Butt, Ideal Theatre, Blue Ridge, Georgia. MONTE CRISTO. Didn't sec it myself; but the patrons reported it the best picture I have shown in many days. It's a hard title to draw a crowd on. You just have to use almost every means to put it over. Advertising: float, photos, slides, ones, threes, sixes. Patronage : general. Attendance : extra good. R. Mason Hall, Grand Theatre, Northfork, West Virginia. OATHBOUND. Plenty of pep and speed to this and it went over fine with our Saturday crowds. Advertising: regular. Patronage : general. Attendance : good. Jno. W. Creamer, Strand Theatre, Chillicothe, Missouri. QUEEN OF SHEBA. Did only fair for us. People's curiosity was aroused when we displayed the oil paintings and we kept suspense right up to the last minute. The picture is indeed above the average in construction. Betty also keeps them looking at the screen! Advertising: all I could get. Patronage: country. Attendance: fair. R. K. Russell, Lyric Theatre, Gushing, Iowa. STAGE ROMANCE. No good for me. Patrons said they were ashamed to have their money refunded. Farnum always good, but failed in this. Advertising: photos, slide, one sheet. Attendance: fair. J. I. McCarty, Majestic Theatre, Charleston, Tennessee. STRANGE IDOLS. A good program picture. However, where they get the idea that they should have more jack for these Farnums than for other stars is beyond me. Patronage: small town. Attendance: good. W. E. Tragsdorf, Trag's Theatre, Neillsville, Wisconsin. TROOPER O'NEIL. Not as good as Buck Jones used to be. It seems, since he changed from "Buck" to "Charles," he is regarded as "stuck up." It's like changing Tom Mix to "Thomas." Rialto Theatre, Nelson, Nebraska. Goldwyn ALWAYS THE WOMAN. Too much of a hodge-podge to please here. Query, "What was it all about?" heard in lobby. It pulled fair at the matinee because I have had some pretentious offerings on the Paramount program; but this old Goldwyn won't help you any in establishing Betty Compson. So if you haven't played it and don't have to— don't, for it won't get you anywhere. Advertising: usual. Patronage: health seekers and tourists. Attendance: poor. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. COME ON OVER. One of the finest little pictures we have played in some time. It is full of comedy and will please any kind of patronage. It makes them leave your theatre feeling good and they will tell you about it. Thos L. Haynes, Town Hall, Old Lyme, Connecticut. DOUBLING FOR ROMEO. A very good picture, which drew very good business. Star: Will Rogers. Patronage: general. William Noble, New Folly Theatre, Oklahoma City, Oklahoma. GODLESS MEN. Life aboard a tramp steamer ably handled by Reginald Barker. This is a good picture but I got it on a very bad print. Advertising: one sheets. Patronage: industrials. Attendance: good. Howard James, Union Theatre, 'Voluntown, Connecticut. Between Ourselves A get-togelher place where we can talk things over There are two exhibitor organizations : First, the tried and true M. P. T. O. A. that bands the folks together for betterment, for cooperation, for a finer exhibitor spirit. Second, the Straight From the Shoulder spirit, that gives freely and accepts gratefully, that promotes good will and an exchange of ideas and opinions, for the same ends. The first organization is the finest there ever was; the second, within its own field, certainly aims to be the same. Straight From the Shoulder is a weekly get-together for the exchange of tips on pictures, on advertising angles, on audience attitude, on box office pull. Make this latter organization your own ; demand help of Straight From the Shoulder any time; contribute to its support with reports. Ita watchword is — "Service — at YOUR service."— VAN. SHERLOCK HOLMES. Good picture, but for me not worth the price asked for it; and also it is over the heads of most people in my town. Hard to understand. Advertising: window cards, photos, ones, slide, trailer. Patronage: mixed. Attendance: fair. Chas. Martin, Family Theatre, Mt. Morris, New York. UNWILLING HERO. A very clean and interesting picture. Rogers is a good drawing card. However, this is not his best. Advertising: ones, newspapers. Patronage: small town. Attendance : good. P. S. Nielsen, Rex Theatre, La Loure, North Dakota. YELLOW MEN AND GOLD. Pleased here as a Saturday night offering. Advertising: usual. Patronage: health seekers and tourists. Attendance : good. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. Hodkinson GOD'S CRUCIBLE. Failed to register with my patrons. Seemed to be a lack of direction. Advertising: usual. Patronage: mixed. Attendance : fair. W. C. Benson, Laurier Theatre, Woonsocket, Rhode Island. Metro CINDERELLA'S TWIN. A good picture ; you can't go wrong on this one. Viola Dana has good following in this place. Advertising: three, ones. Patronage: resort. Attendance : fair. J. H. Holeman, Auditorium Theatre, Dawson Springs, Kentucky. CONQUERING POWER. A fine production. However, my lady patrons gave me a terrible razz on this, as they expected to see Valentino float through five or six reels of love making. At a matter of fact, after the first reel he was exiled to Martinique to grow whiskers, and when he returned to that Dear Old Lunnon he sported a Van Dyke, with which he very much resembled a Yid disher Cowboy. Patronage: small town. Attendance: good. W. E. Tragsdorf, Trag's Theatre, Neillsville, Wisconsin. FIGHTIN' MAD. One of the best pictures of its class we have seen for some time. Will please hugely a not too discriminating public. Advertising: one, three, sixes, photos, throwaways. Patronage: very best. Attendance : good. Royal Theatre, Reading, Pennsylvania. JUNE MADNESS. The best picture that Viola Dana has ever appeared in, and a few more like this would make her a better box office attraction. You can go strong on this one and no mistake will be made by booking same. Patronage : general. William Noble, Criterion Theatre, Oklahoma City, Oklahoma. FOURTEENTH LOVER. The best Viola Dana I have ever had. You can promise them something when you show this one. Advertising: regular. Patronage: mixed. Attendance : fair. Steve Farrar, Orpheum Theatre, Harrisburg, Illinois. Paramount BEAUTY'S WORTH and ENCHANTMENT. Lavish entertainment for any audience. The direction, it seems to us, could not be improved upon. Created by Cosmopolitan, and ihis means dependable feature. Patronage : neighborhood. Attendance : good. E. W. Kundert, Empress Theatre, Beresford, South Dakota. BRIDE'S PLAY. Marion Davies is very popular here : but this is no picture, in my opinion. Advertising: lobby, newspaper, program. Patronage : mixed. Attendance : poor. O. W. Harris, St. Denis Theatre, Sapulpa, Oklahoma. BRONZE BELL. Nothing to brag about. Patrons dissatisfied with this one; lay off. Advertising: newspapers, ones, threes. Patronage: mixed. Attendance: poor. Louis Pilosi, Pilosi's Theatre, Old Forge, Pennsylvania. BURNING SANDS. A great picture. Did big business. Boost it for results. Advertising: very good. Patronage: family. Attendance: S. R. O. Jack Hoeffler, Orpheum Theatre, Quincy, Illinois. COWBOY AND THE LADY. How do they get aw-ay with it? For me, it is not even a good program picture. Don't be misled; be sure and buy it right, then you will have a hard enough time putting it over. Advertising: newspaper, threes, ones. Patronage: town of 15,000. Attendance: poor. John G. Pierce, Family Theatre, Mahoney City, Pennsylvania. EXIT THE VAMP. Just a picture. Pleased as well as most Paramounts do in our town. Star: Ethel Clayton. Advertising: average. Attendance: average. Big Ben Theatre, Ilion, New York. GAME CHICKEN. Just an ordinary program picture. Pleased, but caused no talk. Advertising: usual. Patronage: mixed. Attendance : good. E. W. Collins. Grand Theatre, Jonesboro, Arkansas. FIND THE WOMAN. Nothing to it. It seems as though I am getting all of the junk in a bunch. Advertising: usual. Patronage: small town. Attendance: poor. R. S. Moore, Gem Theatre, Snyder, Oklahoma. GHOST IN THE GARRET. A real, 100% comedy. Dorothy Gish is great. If you want to make them laugh, don't miss this one. Advertising: usual. Patronage: rural. Attendance : good. H. G. Frisbec. Community Theatre, Meredith, New York. GOOD PROVIDER. An excellent picture, with a large appeal to the Hebrew folks. I did well with this one, and some said the best ever shown here. Advertising: usual.