The Moving picture world (November 1922-December 1922)
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MOVING PICTURE WORLD
December 9, 1922
THE STORM. An exquisite picture,
splend.dly played, to pleased capacity business, and good for two return dates. Star: House Peters. Patronage : general. William Xoble, Criterion Theatre, Oklahoma City, Oklahoma.
TRACKED TO EARTH. Nfayo in a fairly good Western that pleased about eighty per cent. Wc played it to a very poor house as the star is a new one in our town. We think his next picture will go over well here. Advertising : ordinary : Patronage: small town. Attendance: poor. L. E. Silverman, Columbia Theatre, Sxamokawa. Washington.
TROUPER. Bright little comedy-drama in which Gladys Walton proves herself an acceptable star. Went over good. Advertising: regular. Patronage: average. Attendance : good. Thos. K. Lancaster, Apollo Theatre. Gloucester, New Jersey.
WILD HONEY. Some liked it and some didn't. I consider it a very good snerial feature with good action and good thrills. W'ill please sevcnty-hve pe i tising: ones, threes, six, heralds, mailing list. Patronage: small town. .Attcnaancc : fair. J. F. Pruett, Liberty Theatre, Roanoke, Alabama.
Vitagraph
MY WILD IRISH ROSE. Was record
l)reaker for us, and if it failed to please ;uiy one, we have not heard from them.
Reports Wanted
If you want tips on pictures that haven't been reported on, ask — and we will bust a shoe string getting them.
If you have reports on pictures wanted, please shoot them in quick!
REPORTS ARE WANTED ON "A Woman of No Importance" (Select). "Oliver Twist" (First National).
Print positively brand new: and we might further add that in eighteen months with Vitagraph, we have never received a bad print. On this we used mailing list, heralds, ones, threes, twenty-four and window cards, also a music tie-up with local Brunswick dealer on the Brunswick phonograph record of "My Wild Irish Rose." Patronage: small town. .Attendance : good. V. P. W'erner. Queen Theatre. Trinity, Texas.
Comedies
SAILOR MADE MAN (Assoc. Exhib.). A
wonderful comedy : never an idle moment.
Kyery one would have been pleased had the jrint been good, the only complaint with the picture: just another thing that the small town exhibitor has to live down. Advertising: ones, threes, six, 11 x 14, 22 x28. screen, and at the school, "100 School Kids Wanted at the Republic Theatre, 3.30 p. m." caps and goggles ready to wear were given away to them at that time, g^iving me a hundred waUing advertisements over town. J. Wadsworth, Republic Theatre, Great Falls, South Carolina.
FALL GUY (Vitagraph). Fair comedy with great finish. J. Kenrick, Strand Theatre, Ithaca, New York.
State Rights
RICH MEN'S WIVES. (AI. Lichtman)
Fouf days of ahnost capacity busincs.--. Pleasi il and cncts immediately and created much favorable comment. I will say in addition that no picture we have ever played, has created the favorable comment from female patrons that this picture has. It seems that every woman who does not ha\i a party dress wants to see it and ever; woman who has a party dress and lives in d mansion is equally desirous of seeing it and it pleased the men too. Exploitation : sixteen twenty-four sheets, heavy billing, large newspaper space and one thousand special letters. Admission : matinee, 2Sc.. evening, 50c. C. W. Miller, Youngstowii Hippodrome, Youngstown, Ohio.
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Consensus of Published Reviews
Hurt are extracts from uewg s.val!ahl3 at press hour from publications of the Industry boiled down to a sentence. They >reM6r.: tne views of Moving Picture World (M.P.W.); Exhibitors' Herald (B.H.); Motion Picture News (N.): Exklbltora'
Trade Review (T.R.); Film Dally (F.D.)
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A Tailor-made Man
(C'harlfN Ittiy — 1 nitril Artists — S.Mft feet)
il. P. \V. — it is one of thi; best and most human pictures of the year.
N. — One of the finest pictures produced in the history of the silent art.
T. It. — Makinfr his debut as a United -Vrtists' star. Charles Ray signalizes the occa.'iion by i>resenting: a lesion of admirers with the best picture of his career.
F. r>. — Should bring Charles Ray back where he belongs.
E. H. — He has a first-rate story her" and it has been given a good prodiictif)n.
The Village Blacksmith
(Featured Cast — Fox — S reels)
M. I>. W — It is cxcillent entertainment for the masses, and contains the kind of material which audiences have shown that.they
' Ue.
N'. — The picture is thickly coated with aliment, yet it tugs at the heart because <jf it. Then, too, the thrills have been gathered together in a goodly collection.
T. R. — This is a small-town melodrama, filled with excellent types, a fair sprinkling of humor and a decided number of "weeps."
F. D. — Sob. stuff and melodrama: not partic\jlarly worth while.
R. H.— So true to homely American life that it should find a ready welcome in most I heatres.
Lorna Doone
(r<-itured Cast — First XntionnI — tt.OS.'S feet)
M. P. W. — First National production of famous love story a masterful production.
K. H. — Is another Maurice Tourncur masteri'iece.
N. — One of the finest offered the shadow st^Te this year.
T. R. — Viewed from any angle "Lorna Doone" registers as an exceptionally fine feature of warranted drawing power; worthy the atientlon of all exhibitors.
Without Compromise
(William Fnrnuni — Fox — .'.ITIt feet)
AI. 1'. \V. — Ordinary material, but fine cast, in Fox production with William Farnum.
X. — William has in "Without Compromise" a picture admirably suited to liis personality and talent.
E. H. — There is quite good entertainment in this latest Farnum opus in spite of the fact that its theme — the conflict between love and duty — is not exactly new.
T. R. — Well directed, cleverly acted feature, full of "punch and pep." and registers as a likel.v drawing card.
F. D. — Regulation movie stuff with plot hinging on unpleasant murder.
Arabia
(Tom Mix — Fox — 4,4-18 feet)
M. P. \V. — Vox production for Tom Mix a fantastic invention with plenty of action.
F. D. — Fine action and atmosphere in latest Mix picture.
N. — It's a rattling good attraction, with the star putting on several new gags to make his Western enjoyable.
T. U. — The story will rank as light entertainment, its degree of quality necessarilv depending on the viewpoint of the one to be entertained.
E. II. — A fairly thrilling and interesting picture.
If I Were Queen
(Fthel (TIayton — F. B. O. — S,»:iS feet)
M. P. W. — Aside from the sets and the piominence of the star it is a production of only average appeal.
I^'.-^Because of its good production and the capital acting Ethel Clayton Pnd a capable cast one manages to be interested after a fashion.
T. R.— Should easily win pstrons who desire to see romance at its height.
F. D. — Star pleasing in her first for F. B. O., but needs better material,
E. H. — Not an especially strong vehicle.
The Impossible Mrs. Bellew
H'loria Swanson — i'nrnmoiint — T.I.'i.'i feet)
.M. I'. W. — Handsomely produced. with elaborate sets and striking photography, it only succeeded in arousing mild interest.
N. — The picture is entertaining in spots, but its characterization is false.
T. R. — A well directed society drama with a good deal of heart interest.
F. D. — This Is undoubtedly the poorest picture that Gloria Swanson has appeared In In some time, due chiefly to the very weak and uninteresting story.
K. H. — There is an attempt to work up heart appeal and sympathy through several scenes in which the mother is parted from her child, but the picture la<ks convlctlor and punch.
The Secrets of Paris
(Featured Cast — C f. niirr-'Whitmnn Dennett)
M. f. W. — Replete with splendid settings plus cast of names.
N. — It is melodrama undefiled. very littlf comedy relief, considerable action, great fight scenes. . . .
T. R. — There can be no question that Whitman Bennett has given us a really fine picture— possibly a great feature.
r*. r>. — With the generally capable cast a fairly satisfying production results, and It should get money because It is the type of story that appeals generally.
R. H. — Should prove an attractive feature for any house.
To Have and to Hold
(Betty Compsnn-Bert Lytell — Pnramonnt)
M. P. W, — Is in a class by Itself, and should be placed among the big ten cinema features of the year.
N — So far away and ahead of anything of its kind that it beggars comparison.
E. H. — A truly big picture In every sense of the word.
T. R. — It is screen entertainment of the highest order, and should b« a notable attraction.