The Moving picture world (November 1922-December 1922)

)ecember 16, 1922 MOVING PICTURE WORLU 651 LOS ANGELES (Special).— wo exploitation campaigns in fferent sections of the country ere put over in connection with le Warner Brothers picture, iags to Riches," a Harry Rapf oduction featuring Wesley arry. Loew's State Theatre, inigurated a number of street illyhoos and a Salvation Army ?ags to Riches" drive. In Buflo, New York, the Mark-Strand hcatre utilized the many novelavailable with the feature, in Idition to conducting several mtests in the local dailies. For a street ballyhoo Loew's tate used a trick buggy with a vayback horse, placing banners 1 the sides and back. It was Unique Exploitation On "Rags to Riches ?9 Between Ourselves driven by a man in rags with another person arrayed in full dress at his side. The buggy was paraded down the main streets three days before the showing of the picture, and during the first two days of its run. Thousands of kids wearing false faces of Barry and carrying banners paraded the streets. Salvation Army trucks carried banners on both sides, and booths were opened at prominent corners for the public to deposit old clothes. Over 500 window cards were placed in downtown stores. Six foot cut-out letters outlined with chalk and filled in with shellac were painted on twelve main boulevards leading into the city of Los Angeles. turr Closes Many Deeds On "Luck" and "Last Hour" Evidence of the rapidity with wiiich C. C. Burr is disposing of terri)ry on his various features was illustrated this week when it was tinounced that Johnny Hines' latest feature, "Luck," was sold to am Zierler, of Commonwealth Pictures for New York State and orthern New Jersey, to Skirboll Brothers Gold Seal Productions of leveland, to Columbia Film Service of Pittsburgh for Western 'ennsylvania territory, and to Metro Film Exchange of Philadelphia )r Eastern Pennsylvania and Southern New Jersey. "Blind Justice," now definitely titled "The Last Hour," was also purlascd by Metro Film Exchange for its territory, as was "Fires of outh" and "Secrets of Paris," both C. C. Burr products. "Secrets f Paris," ■♦vhich just completed a record-breaking week at Fay's Thetre in Providence, has been sold to Skirboll Brothers Gold Seal Prouctions of Cleveland, Major Film Company of Boston for the entire few England States, Supreme Film Company of Los Angeles for istribution on the Coast, and all foreign rights with the exception f Alaska and Newfoundland to William Vogel, New York City. Warner Buys New Pictures to Star Wesley Barry Wesley Barry, the Warner Brothers' star, arrived in New York last /eek after completing a ten weeks' vaudeville tour in a juvenile skit, 'he tour was cancelled in order 1o give the youngster an opportunity 3 enjoy the holidays prior to returning to the Warner coast studios I begin the first of three features for next season. Two plays that made George M. Cohan famous, and one of Charles )ickens' masterpieces have been secured for Barry. The Cohan lays are "Litt le Johnny Jones" and "George Washington, Jr.," the jickens masterpiece being "David Copperfield." Will Re-Issue "Border Legion" Following the layes Hunter's success 'Desert of T. Gold," T. Hayes Hunter production 'The Border Legion," starring he recently reissued Zane Grey Hobart Bosworth and Blanche tory, Hopp Hadley announced Bates, will now be given a chance his week the reissue of another to try to duplicate its former lane Grey story which is also a triumphs. THANKS For cards. We were thankful For hundreds of things : Fact every independent had Everything to be thankful for. And now that the turkey has been Consumed we'll talk plain turkey about A lot of things we saw and heard last week. While chatting with our friend, Harry Crull, who Now manages the E. F. Albee interests in Little Rhody, We were informed via a long distance call that Dr. W. E. Shcllenbcrger Of Arrow Film Corporation had taken over Burton King's newest picture, "Shylock of Wall Street," which wc will say is some grab for the Doc who Had just got back from an important trip about the country. But then Doctor Is one of those gentlemen who never waits — he goes after things irii a big way .And the best thing about that policy is that Shellenberger gets what he goes after. Hot cookies! Look at those Warner "boys." There's no grass growing under their feet. Their next special, "Beautiful and Damned," opens at the New York Strand on Sunday. Great cast! AnA some advance lobby display. Attractive frames and novelties that keep Strand lobby jammed continuously. See where George Fecke of Boston, is branching out. Nothing surprising about that, for George's a hustler 100 per cent. "Y ankee Doodle, Jr.," needed a real daddy. Good picture, but it was amateurishly handled. George should make money with it. Charley Seeleye is another film man who has Providence to thank for the premiere showing of his picture, "Affairs of Lady Hamilton," at the Strand there was a knockout, financially. Lichtman's on the coast and when he gets back, we, for one, are looking forward to some big news. "The Broken Wing" should make a good picture. And making good pictures seems to be a B. P. Schulberg hobby. the way, B. P. Schulberg. is a daddy again. Yep, "Sonya Gladys and Seymour Wilson Schulberg announce tlie birth of their brother, Stuart Harding, Friday, November seventeen, nineteen hundred and twenty-two." Ir\ing Lesser, eastern manager of Principal Pictures Corporation, is angling for the screen rights of a number of successful plays now playing Broadway theatres. Looks like Principal Pictures is going to do real things. Their first two pictures, "The World's a Stage" and "Chicago Sal," tentatively titled that, are wows, too. But in the language of Savoy-and-Brennan "you don't know the half of it, dearie." You must come over and see these Lesser boys hustle — you must. And just pipe Charley Biirr. There's a hustler if ever there was one. He's lined up a program of pictures, now in production, that promise to outdo anything he has offered in the past. Hear Dell Henderson is about to sign up with C. C. to make another picture. Brandt's another live-one, who with Jack and Harry Cohn, is accomplishing and carrying out every promise he made. That's the big thing. The wise-ones were skeptical about "More To Be Pitied," but, gosh, what a flop they did, for the picture's a cleanup everywhere. Bobby North, Bill Nigh and Larry Weber are an unbeatable combination. Bobby knows show business backwards. Nigh's an Al showman-director-producer, and Larry's the last word in anything pertaining to amusement. No wonder "Notoriety" is going like hot cakes. No use kidding yourself ; the public knows what it wants. And it doesn't want junk, either. That's being proven every day. l-'or the junk is to be relegated to the scrap heap. .And that won't break anybody's heart. But 'sfunny, business isn't as good in spots as it was in the hot weather. 'S a fact. Al Joe ^ELL STAGED-SUSPENSE-A FIRST-CLASS MYSTERYESPECIALLY ATTRACTIVE FOR THE WOMEN-EXCELLENT CASTFINELY PLAYED— GOOD DIRECTION in HLT A SHOP GIRt' are only a few of the good things George Blaisdell says about it.