The Moving picture world (November 1922-December 1922)

666 MOVING PICTURE WORLD December 16, 1922 NONSENSE (Educational). It lived up to its name, yet a good Mermaid comedy and well received. H. G. Frisbee, Community Theatre, Meredith, New York. SAILOR MADE MAN (As»oc. Exhib.) The best comedy we have ever run. Two nights. Pleased 100 per cent.; splendid business both nights. You should play it by all means. Raise your admission and boost it. Advertising: novelties, posters, heralds, etc. Patronage: neighborhood. Attendance: good. W. E. Elkin, Temple Theatre, Aber•deen, Mississippi. Serials IN DAYS OF BUFFALO BILL (Univer •al). Exceptional serial. A sure money maker. Played to the largest crowd I have ever had on serial. Advertising: threes, ones, photos, hats and heralds. Patronage: general. Attendance: very good. T. J. Hicks, Liberty Theatre, Saxton, Pennsylvania. WHITE EAGLE (Pathe). Holds up well. Plenty of action throughout. Advertising: cards, ones and threes. Patronage: best. Attendance : fair. G. W. M. Tocky, Dixie Theatre, Wynona, Oklahoma. Short Subjects SELIG-RORK 2 REEL DRAMAS (Edu-cational). Played these four subjects. All of them good fillers. M. Oppenheimer, Lafayette Theatre, New Orleans, Louisiana. MORE PAGES MEAN MORE REPORTS MORE REPORTS MEAN BETTER BOOKINGS SEND MORE REPORTS AND KEEP STRAIGHT FROM THE SHOULDER GROWING. State Rights DAYS OF BUFFALO BILL (101 Ranch). Fairly good. Pleases all. Business very good. Print a little bad in places. Ran two days — first day good, second day off. If you run it, put a good two-reel comedy with it. Don't advance price. We played it SOSO. Posters and photos in bad shape, but you can make up a good lobby with some Indian stuff. William Thacher, Royal Theatre, Salina, Kansas. PEGGY (Friedman). For us, a "special lemon" which we had to play in order to clean up our deposit. Wished we had let it go. For us it's terrible — it's hot — don't touch it. Advertising: good. Patronage: village and country. Attendance: poor. Lindrud & Guettinger, Cochrane Theatre, Cochrane, Wisconsin. RICH MEN'S WIVES (Lichtman). Wonderful production and beautiful picture in all respects. One that we are proud to highly recommend. Finely colored art titles lend color to perfect story. Good business at twenty-forty. Advertising: lithos and lobby. Patronage : neighborhood. Attendance : very good. E. L. Wharton, Orpheum Theatre, Glasgow, Montana. SHADOWS OF CONSCIENCE (Pioneer). Played this on a Saturday eve. It got by — and that's all. No bo.x office appeal. Advertising: usual. Patronage: health seekers and tourists. Attendance: good. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake. New York. SURE FIRE FLINT (C. C. Burr). Here's action, comedy and romance; well cast and directed, and a winner. Advertising: usual. Patronage : mixed. Attendance : good. W. C. Benson, Laurier Theatre, Woonsockct, Rhode Island. TAKING CHANCES (Gold»tone). Played this subject featuring Dick Talmadge, at the Empire, but did not see it myself. Ever since we moved to the Lafayette the boys have been after me to repeat it but did not see why, but thought I would take a chance (like Richard Talmadge did!) and swipe at it. Now that I have played it (here) I see why they made nie repeat it; many of the people like him as well as Doug Fairbanks. He is a real stunt artist. Fair paper on this subject. M. Oppenheimer, Lafayette Theatre, New Orleans, Louisiana. WEST v.. EAST. (Standard). A dandy Western. You can run this as a Western or Society — it's different than other Westerns. Has Western, Society and Comedy. Above the average. Advertising: ones, sixes, photos. Patronage : middle class. Attendance: fair. Prices: 89-20c. William Thacher, Royal Theatre, Salina, Kansas. IIIIIOIIIIIUIIIIIIIIIIIIIIIOIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIIIIIIIinilllllllUIIIIIIIIIIIIIIIIIIIHIIIIIII^^ Consensus of Published Reviews H«re are eztnictB from news araliabU at press hour from publications of tha Industry boiled down to a sentence. They j»re86nl tue views of Uoying Pioture World (M.P.W.); Kxhibltors' Herald (B.H.): Motion Picture News (N.); Bzktbltonr Trade Review (T.R.); Film Dally (T.D.) nniiiniwimniiiuiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiin^^^^ When Knig^hthood Was in Flower (Marion Uavie.s — Parniiioiint-Cosmopolltiin— 11,018 feet) M. P. W. — Marion Davies scores big success In Cosmopolitan's magnificent production, based on popular novel. T. R. — To say that "Wlien Knighthood Was In Flower" is Marion Davies best is only to start the story o( this remarltable film. It has a great many other qualities that will m3l:e for its bo.\-office success. N. — A worthy example of photoplay excellence is "When Knighthood Was In Flower." an achievement which marks an important milestone in motion picture annals. F. D. — In the list of the year's best pictures. E. H. — Will be compared with the finest things that have been done for the screen — and it has nothing to fear in the comparison. The Love Gambler (John Gilbert — Fox — 1,682 feet) M. P. W. — John Gilbert's attractive personality the popular feature of this Fox Western. N. — The spectator who has become a follower of Gilbert will certainly be disappointed. T. R. — It will satisfy patronage where tlie star has a following. F. D. — Weak story; suffers from Inefflciant direction. E. H. — The story is not especially original, and shifts from one thing to another without inii''i logic. The Broadway Madonna (Fentnred Cast — F. n. O. — 5,002 feet) M. P. W. — A highly sophisticated drama, rich in audience appeal. N. — There have got to be some average pictures. E. H. — Holds but slight interest due principally to commonplace treatment of material offered. T. R.^ — Slips into the slot which once upon a time was labeled "fair program offering." F. D. — Not particularly attractive both In production and material. Broad Daylight (Featured CaHt — Universal— 4,601 feet) M. P. W. — There are splendid moments of suspense, and situations that keep one intensely interested. T. R. — A bully crook drama, with clever sidelights of comedy to relieve the serious stuff. B. H. — An altogether pleasing and interesting story, with an unusual twist to the plot. N. — The picture carries a fair quality of suspense and good incident here and there and manages to offer fair entertainment. P. D. — Fairly familiar theme, but makes satisfactory entertainment. West of Chicago (Charles Jones — Fox 4,604 feet) M. P. W. — Plenty of swift action. N. — Does offer new thrills and it offers them in a way that the average picture audience seems bound to approve. P. D. — Pretty good story in Jones' latest Western. T. R. — A speedy story, with plenty of good action to satisfy and keep the audience interested. Honor First (John Gilbert — Fox — ,', reels) M. P. W. — "Honor First" has an appealing story, Is well directed, artistically mounted. finely photographed and unusually well acted. . . . Exhibitors may safely promise a picture that holds the Interest throughout the entire five reels. T. R. — Viewed from every angle, this ..ttraction presents box office possibilities of a kind that should tempt all exhibitors. B. H. — Thoroughly satisfying feature. N. — This is a mixture of old ones. And the subject matter in "Honor First" is not startling either In Its newness or Its presentation. Her Majesty (.Mollle King — .Associated ExlUbltom — 4..*W1 feet) M. P. W. — Mollie King pleases in dual role. E. H. — High in all essentials, cast, story, settings, costuming, suspense and gen.iral appeal. N. — This is a harmless bit of fllmplay which serves to bring back to the screen Mollie King, one of our old shadow stage favorites. T. R. — There Is little to be said in favor of this picture, which offers an unconvincing plot, based on a time-worn dual Identity theme. The Country Flapper (Dorothy Glsh — I'rodnoers Security Cori».— .'» reels) M. P. W. — Good, clean and wholesome entertainment of the comedy brand. N. — May be called fairly amusing. P. D. — Some good amusement despite pretty weak material. E. H. — The name of the popular Griffith star, surrounded by an exceptional cast, together with a good hox-ofllce title, should make "The Country Flapper" an exceptional offering to state right Iniyers.