The Moving picture world (November 1922-December 1922)

708 A Big Success Expects Cumulative Effects of Movie Week to be Highly Beneficial "Go-to-the-Movics-Week," December 3 to 9, in St. Louis, Mo., has passed into history. It was perhaps the most successful campaign of its kind ever staged in the Mound City and reflects great credit on Joseph Mogler, president of the St. Louis Motion Picture Exhibitors' League ; Fred Wehrenberg. vice president and chairman of the league special "Go-to-the-MoviesWeek" campaign committee, the other officers and individual members of the league. Its success cannot be gauged entirely by the receipts taken in at the box offices, though it was a decided financial success. But the cumulative effects of the movement over the weeks, months and years to come will tell the story of this movement for the screen's benefit and to convince the theatre-goers, and especially the stayat-homes, that the modern moving picture industry is worthy of their confidence. The calibre of the pictures shown has seldom been equaled anywhere. "Tess of the Storm Country," "When Knighthood Was in Flower," "I Am the Law," "Human Hearts" and "The Secret of the Storm Country" were a few of the offerings held out to the movie lovers of St. Louis. But it was in the neighborhood houses that some of the best results were obtained. A Radical Change Roth Foresees Elimination of Orchestra from Movie Theatres Forecasting that the demands that musicians in San Francisco theatres are making may bring about the entire elimination of orchestral music in theatres, Eugene H. Roth, of the California, Granada, Imperial and Portola Theatres, says it is likely that such music will be entirely superseded by pipe-organs, together with a few players who will be called on to render the necessary jazz. The demands of the musicians are now centering on a six-day week. Their former demands for more money having already been granted, Mr. Roth states. Paramount Wins Rodolph Valentino, prominent screen star, suffered a defeat recently when the Appellate Division of the N. Y. Supreme Court handed down a decision denying his appeal from the decision of Justice Wasservogel of the lower court, restraining him from appearing with any other motion picture concern but the Famous Players-Lasky Corporation during the period of his contract with them. OVING PICTURE WORLD Censorship Vote The final vote on the motion picture referendum in Massachusetts as certified by the Secretary of State is as follows: Against Censorship .. . 553,173 For Censorship 208,252 Majority against Censorship 344,921 Against "Blue Laws" District of Columbia Officials Favor Sunday Recreation The Government of the District of Columbia is not in favor of the "blue laws" which have been proposed for Washington and will take no action to press for their adoption by Congress. According to the District commissioners, Washington does not need any Sunday blue laws and there will be no efforts made by District officials to repress innocent amusement and recreation on that day. In the opinion of Cuno H. Rudolph, president of the Board of Commissioners, it is much better for the general public to have moving picture theatres and other amusements open, affording them an outlet for a normal desire for recreation. Movinfif Pictxire WORLD PrRMSnSD WKRK1.T BT CHALMKRS PLBLISUUVQ COMPAITT 61« Fifth Avenue. New York City Telephone: Murray Kill 1610 Branch Offlc*: ChlcB^, 2S East Jackson Boulermrd John F. Chalmers, president: Alfred J. Chalmers, vice-president; James P. Chalmers, Sr., vice-president: Eliza J. Chalmers, se«retary and treasurer, and Brrln I> Hall, business manager. Bdltoiinl StaSi Robert E. Welsh, editor; John A. Archer, mana^ns editor; Epes Wlnthrop Sargent, exploitation; F. H. Richardson, projection; E. T. Keyser, equipment; Charles S. Sewell. reviews; Roger Ferrl, Independent productions; Sumner Smith, regloaal news: T. S. da Ponte, producers news, and A. Van Buren Powell, Straight from the Shoulder Reports. Mannarer of AdTerttolnri Wendell P. Mll Ugan. Maanrer of Circnlatloai Dennis J. Shea. Subscription price: United States and Its possessions, Mexico and Cuba, }}.00 a year; Canada, {3 50; foreign countries (postpaid), $10.00 a year. Copyright, 1922, by Chalmers Publlshlns Company. Copyright throughout Oreat Britain and Colonies under the provisions of the Copyright Act of nil. (All rights reserved.) Other PvbllcatloBa Cine Mundlal (Spanish). Technical Book*. Member Audit Bureau (Circulation*. Member National Publishers AasoclatlOB. December 23, 1922 Arrange Meeting Date Set for Gathering of Exchange Managers and Exhibitors January 22, 23 and 24 are the dates that have been fixed for the big gettogether meeting of the exchange managers in the District of Columbia territory and the exhibitors of Washington, Virginia, Maryland and North Carolina. At a meeting of the newlyformed Film Board of Trade on December 11, committees on the part of that organization were appointed and the secretary requested to invite the exhibitors' associations in the places named to form committees to co-operate in this movement. The officers of the Film Board of Trade are R. Clinton Robin, Pathe, president; J. Harry Brown, Universal, vice president ; J. A. Bachman, Educational, secretary, and Samuel Galanty, American Releasing, treasurer. The executive committee members are J. H. Beaver, Preferred Pictures; Sam Gallanty; and Sam Flax, Liberty Film. The affair is to be financed through contributions from the home offices of the film companies whose Washington managers are members of the Film Board of Trade and from the independent companies of local origin. In past years exhibitors' organizations have also contributed to the general fund. Censors Appointed Louisville Decides on Closer Watch on Theatricals and Movies Stage shows in Louisville, Ky., recently have called down the wrath of the censors, and in the general admonition which has been issued moving picture shows have been included. This is not, however, because moving l)icture bills in Louisville have been at fault, but. the censors felt impelled to include them in their blanket warning, when they issued their criticism of the stage. This latter criticism was brought about by the dancing of Isadora Duncan, against which the city authorities have strenuously objected. The Board of Public Safety has named Policewoman Alice Dunlop and her assistant, Mrs. Mayme Oldham as a committee of censors to prevent "indecent shows and moving pictures from exhibiting in Louisville." Posters which advertise shows, are also to come under the jurisdiction of the censors. The move to have the Board of Safety interfere by the appointment of the two censors was started by a delegation of churchwomen who objected to the Duncan dancing.