The Moving picture world (November 1922-December 1922)

736 MOVING PICTURE WORLD December 23, 1922 Regards New Press Book as Its Best Nanook" Presented to Museum by Pathe Goldwyn regards its big press and service book for the first picture Marshall Neilan has made in association with that corporation, "The Strangers' Banquet," as the best of the series of bigger and better service books which it has been isuing with its Big Twenty productions for the current season. On its mechanical side it is said to be a thing of beauty and a perusal of its pages leads to the belief, it is said, that it will be a joy to every exhibitor who shows this film. The set of lobby cards, reproduced on page 2, are unusually dramatic and indicative of the en grossing quality of the story. The jacket for Grossett & Dunlap's cheaper priced reprint of the story, got out for distribution to book stores coincident with the release of the screen version, is reprinted. It is unusually attractive. The subject matter of Donn Byrne's original novel, and its title, lend themselves readily to out of the ordinary exploitation features, it is stated. The page devoted to exploitation is filled with meaty suggestion. Two pages of the service book are devoted to the reproduction of a fullpage newspaper ad. In connection with its acceptance from Pathe and Revillon Freres of a print of "Nanook of the North" for its Department of Public Education, the New York Museum of Natural History gave a special showing of the Eskimo screen classic for school children on Wednesday afternoon, December 13. As was anticipated by Curator George H. Sherwood, the announcement of the "Nanook" showing, together with the facts of the presentation, brought responses from the New York public schools that proved the capacity of the museum's auditorium far from equal to the demand for seats. The audience of children and teachers overflowed into the corridors and into adjoining rooms, where the museum's large collection of Eskimo utensils, weapons and curios received more attention than they had ever received before. Fox Will Soon Issue Important Statements Sennett Makes New Releasing Contract With the release by the Fox Film Corporation of the "Lights of New York," the last of the big special productions on its program for 1922— the latter part of this month, comes the information from Fox that many important announcements will soon be issued. The success which the seven big productions, "The Fast Mail," "Silver Wings," "A Fool There Was," "Monte Cristo," "Who Are My Parents?" "My Friend the Devil," and "Xero," have attained throus.'hoiit t'r.o countrx', l)cars out the contention, William Fo.x says, that it is best in the long run to spare no expense in production. As a result of which he inaugurated a campaign by securing the motion picture rights to famous novels and stage plays. As was the case with the abovementioned seven productions. Fox Film Corporation intends to have a Broadway presentation for each of the six new specials slated for release during January, 1923. .•\ long term contract has been executed by which Mack Sennett will release his forthcoming motion picture product through Allied Producers and Distributors Corporation, the subsidiary organization of United Artists Corporation. The contract was arranged and signed by Hiram Abrams, president of Allied Producers and Dis tributors, and Mr. Sennett. The first picture to be released under the new arrangement will be "Suzanna," in which Mabel Normand will star. The picture is set for an early release. This new releasing arranging perfected between Mr. Abrams and E. M. Asher, representing Mr. Sennett, is said to come as a surprise in the motion picture industry. Will Make Film of Frank Norris Novel Will Celebrate Fox Anniversary Week "McTeague," Frank Norris' famous realistic novel, will be Eric Von Stroheim's first production for Goldwyn, according to an announcement just received from that company. "McTeague" was one of Frank Norris' early novels; it is very realistic in its account of a San Francisco dentist's life. In fact, it was written while Norris was still under the spell of the great French realist, Emile Zola, and possesses many of his characteristics. Norris afterwards, in "The Octopus" and "The Pit," returned partly to his earlier romantic style, although the sternest realism abounds in many episodes in both of those novels. Goldwyn feels that in "McTeague" it has a great story, one that will give Mr. von Stroheim's abilities as a producer full scope. was with the Keith vaudeville circuit and opened many new theatres for that circuit. He has been connected with the amusement business for the past fifteen years. Mr. Garyn has already assumed banner proclaiming a full week's his new duties and has his office at program of Fox entertainments. Goldwyn headquarters, 469 Fifth The Rosenbluh sales force is .Avenue. working shoulder to shoulder to Fox -Anniversary Week, which marks the nineteenth year of the activities of William Fox as a producer, will be celebrated January 28 to February 3. Louis Rosenbluh, the executive of the New York exchange, has, it is said, been assured already that the Fox banner will float from a larger number of theatres in his territory than ever before, the go over the top of all sales records as a compliment to their chief, and according to all reports the results achieved so far are more than gratifying. An innovation in the Rosenbluh exchange household are triweekly meetings held by the salesmen for the interchange of sales ideas and improving business relations with exhibitors. Garyn Joins Goldwyn's Sales Force W. P. Garyn has joined the sales staff of Goldwyn Distributing Corporation in an executive position as special representative. Mr. Garyn was for three years assistant to Winfield R. Sheehan of the Fox Film Corporation. Before his association with Fox. and for a short time afterward, he to the D. atof STREET BALLYHOO ON "NOTORIETY" Exchange Heads Attend Meeting Exchange managers and salesmen in the Washington, C, territory are planning to tend the coming convention the North Carolina Theatre Owners' Association to be held in Greensboro, N. C, at the O. Henry Hotel, December 27 and 2. .-^n invitation to these members of the industry was extended them through the Film Board of Trade by the exhibitors' association. Miss Katherine Ladd, secretary to Jack S. Connolly, Washington representative of the Motion Piclure Producers and Distributors of America, has left Washington for New York from which place she is to sail for Europe. Miss Ladd will return here some time in March. The last meeting of the Film Board of Trade was disrupted by the appearance of Sam Flax coupled with the announcement tliat another film-industry recruit had arrived at his home to call him "Daddy."