The Moving picture world (November 1922-December 1922)

768 MOVING PICTURE WORLD December 23, 1922 Straight ftom the Shoulder Reports (jy? T)efarimeni Jor the Information of &xhihilors Edited by A. Van Buren Powell American Releasing GREAT ALONE. A very good picture of the outdoors that pleased the people who saw it. Get this, as I believe you can make some money. Advertising: newspaper, lobby, etc. Patronage : mixed. Attendance : fair. J. Solomon, Bijou Theatre, Clarksburg, West Virginia. MY OLD KENTUCKY HOME. Good picture. Race scene good. Pleased about 87%. Patronage : town. Attendance : good. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin. Associated Exhibitors GRANDMA'S BOY. Excellent picture; audiences enthusiastic over it. But it did not draw commensurate with its big cost. Advertising: like a circus. Patronage: average, .'\ttendance : good. Thos. K. Lancaster, Apollo Theatre, Gloucester, New Jersey. F. B. O. BEYOND THE RAINBOW. Good story, fine cast, excellent photography. Went over big with our patrons. Advertising: regular. Patronage: average. -Attendance: good. Thos. K. Lancaster, Apollo Theatre, Gloucester, New Jersey. BLOT. A clever picture, cleverly played and very entertaining. William Noble, Folly Theatre, Oklahoma City, Oklahoma. COLLEEN OF THE PINES. For me, just an ordinary movie, poorly constructed, very improbable and unusual. Did not please generally, although no outspoken kicks registered. Usual advertising and lobby display of pictures and posters. Star: Jane Novak. William Noble, Folly Theatre, Oklahoma City, Oklahoma. GOOD MEN AND TRUE. Good picture; one that is true to life. Harry Carey gaining in popularity. Advertising: usual lobby display. William Noble, Rialto Theatre, Oklahoma City, Oklahoma. FIRST WOMAN. A good picture with a punch at the finish that pleased the few who came in. Our town is very short on business. Advertising: photos, newspapers, etc. Patronage: mixed. Attendance: poor. J. Solomon, Bijou Theatre, Clarksburg, West Virginia. IN THE NAME OF THE LAW. A picture that everybody liked; no more than a regular program, but it has the pulling power and it pleases. I beat all records in attendance and receipts. You won't go wrong on this one. It brings them in. Advertising: cutouts, two papers, ones, threes, photos, heralds, slide. Patronage: average. Attendance: broke all records. E. T. Dunlap, Dunlap Theatre, Hawarden, Iowa. First National EAST IS WEST. An exceptionally good picture. Full of entertainment. Everybody well pleased. A good box-office moneygetter. Star: Constance Talmadge. William Noble, Empress Theatre, Oklahoma City, Oklahoma. Sincere exhibitors are sendfing these tips to help you book yoor show. Their reports are printed without fear or favor. If a picture is good, bad or ordinary, yoa will find it out here. Turn about is fur play; let these exhibitors guide your bookings, and in turn let's hear from you. ETERNAL FLAME. Certainly great. Get behind it and push; and above all, get a window for the candle stunt. Advertising: strongest in three months. Patronage: small town. Attendance : good. W. Ray Erne, Rialto Theatre, Charlotte, Michigan. ETERNAL FLAME. Excellent picture; one that will appeal to the better class. Norma Talmadge does her best in this; good supporting cast. Will draw where the star has a following. Advertising: newspaper, twenty-fours, threes, sixes, postal cards, all kinds. Attendance : good. Adolph Schutz, Liberty Theatre, Silver City, New Mexico. GO AND GET IT. Wesley Barry takes good here. Patrons were much delighted with this type of picture. Advertising: ones, threes, sixes, photos, papers. Patronage : local. Attendance : good. F. M. Knight, Opera House, Blenheim, Ontario, Canada. KINDRED OF THE DUST. A good picture which drew good business and pleased all seeing it. The kind of a picture that makes new fans. William Noble, Empress Theatre, Oklahoma City, Oklahoma. LOVE'S REDEMPTION. Extra good picture. Norma Talmadge, the star, quite a favorite with all my patrons. Advertising: two threes, four ones. Patronage : mixed. Attendance : fair. W. Odom, Sr., Dixie Theatre, Durant, Mississippi. MAN-WOMAN-MARRIAGE. In spite of the fact that there was a cold rain, I had a full house and they all said it was worth going through to see. Advertising: every way I could think of. Patronage: mixed. Attendance : good. R. S. Moore, Gem Theatre, Snyder, Oklahoma. MARRIED LIFE. Good comedy drama. R. P. Cecil, Dixie Theatre, Wynona, Oklahoma. ROSARY. Another mistake for us. Steady patrons walked out. Did they like it? Ran two days; receipts first day, $123.50; second day, $9.40. A shame to both Catholic and Protestant — had as many kicks from one as from the other. Advertising: special order posters and lobby. Patronage: neighborhood. Attendance : good first day only. E. L. Wharton, Orpheum Theatre, Glasgow, Montana. SEVENTH DAY. Very, very good; but couldn't compare with "Tol'able David" and "Sonny." It will please and draw on account of the star, but don't over-advertise it. Advertising: posters and heralds. Patronage: neighborhood. Attendance: fair. W. E. Elkin, Temple Theatre, Aberdeen, Mississippi. SMILIN' THROUGH. Norma Talmadge never did anything better. I don't have to go into detail; every exhibitor that keeps in touch knows this picture value. You'll do business, and if you can get it without giving your right eye, do so and make some change. Advertising: usual. Patronage: health seekers and tourists. Attendance: good. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. SMILIN' THROUGH. I have shown at least a half dozen of "the greatest pictures ever made," this year; but none of them drew like this. Fully a hundred told me that it was the best they had ever seen. Personally, I think it wonderful. Though I broke the house record, I made very little on it. Advertising: trebled newspaper; tieup with music store, doubled posters, etc. Patronage: small town. Attendance: biggest yet. A. La Valla, Community Theatre, Bethel, Connecticut. SMILIN' THROUGH. Hung up a boxoflfice record. First real business in months. Pleased most all. .Advertising: regular. Patronage : family. Attendance : big. R. J. Relf, Star Theatre, Decorah, Iowa. TOL'ABLE DAVID. Beyond the shadow of a doubt, the greatest picture of mountain life ever made. For casting, direction, locations and titles, it can't be beaten. The most enjoyable picture thrown on my screen this year. Book it; boost it every way you know how. Advertising: every way known. Patronage : mixed. Attendance : good. Steve Farrar, Orpheum Theatre, Harrisburg, Illinois. TOL'ABLE DAVID. As good a picture as we have seen in years. The kind of a picture that will make and hold picture fans. Advertising: photos and mail. Patronage: rural. Attendance: good. B. A. Aughinbaugh. Community Theatre, Lewistown, Ohio. TRAPPED IN THE AIR. Very good Western. Pleased about eighty per cent. A fine program picture; plenty of action all the way through. Advertising: ones, threes, newspaper. Patronage : small town. Attendance: fair. H. S. Miller, Liberty Theatre, Montezuma, Georgia. WEDDING BELLS. Constance is evidently trying to come back, as her stories are getting better. She's always been fine, but there must be some excuse for her appearance. Advertising: regular lobby with heralds. Patronage : small town. -Attendance : fair. Majestic Theatre, Greenfield, Tennessee. Fox ARABIAN LOVE. Our Saturday crowds liked this one" very much. Gilbert looks promising. Advertising: as usual. Patronage : mixed. Attendance : good. E. W. Collins, Grand Theatre, Jonesboro, Arkansas. BAR NOTHING. Jones exceptionally good in this one, but you couldn't possibly get them in, even with a "free show." Although it lost us money, the picture is in no way to blame. This was an especially good Western and those who were there were greatly entertained. Jones has a good following here, but a free show will hardly