The Moving picture world (November 1922-December 1922)

December 23, 1922 MOVING PICTURE WORLD 771 Universal THE DELICIOUS LITTLE DEVIL. With Mae Murray, an instant hit. Held up fine all week and enjoyed pleased good business. William Noble, Criterion Theatre, Oklahoma City, Oklahoma. Use the blank below to introduce yourself among the crowd of good fellows who are making Straight from the Shoulder the exhibitor's dependable tip department. can get them in at your matinee they'll publish the fact regarding its merit. I did very well and the audience was highly pleased. .Advertising: heralds and mailing list. Patronage: health seekers and tourists. Attendance; good. Dave Sevmour, Pontiac Theatre Beautiful, Saranac Lake, NewYork. WHEN DANGER SMILES. With William Duncan and Edith Johnson, a very interesting picture which pleased and drew very good business William Noble, Rialto Theatre, Oklahoma City. Oklahoma. Comedies ALL WET (Fox). .Mthough there are many laughs in this, it is not up to Al St. John's standard. Advertising: regular. Patronage: general. Attendance: good. Jno. W. Creamer, Strand Theatre. Chillicothe, Missouri. THE BOAT (First National). A great comedy. Plenty of new stunts. Buster Keaton a big drawing card here. Advertising: extensive. Patronage: small town. Attendance: excellent. Dr. J. E. Guibord, National Theatre, Grand Mere, Quebec, Canada. HEART BREAKERS (Universal). A fair comedy, although, like the rest of the Star series, not worth to us the money we paid for it. I think some one laughed out loud once at this. Kenneth W. Thompson, M. W. A. Hall, Hancock, Wisconsin. KISS ME, PAULINE (Chester-EducI). A scream from start to finish. Hope the rest of the Educationals are like this. M. Oppenheimer, Lafayette Theatre, New Orleans, Louisiana. PALEFACE (First National). Absolutely nothing to it; did not hear one laugh in the whole two reels. Looks like he made all the good ones for Metro, as we have yet to get one of his First Nationals that will stand up. Showed in connection with this one Harold Lloyd in "I Do," and pleased them all; otherwise would have had to hide out or give back their money. A. Mitchell, Dixie Theatre, Russellville, Kentucky. REPORTER (Fox). A good, laughable comedy. Jno. W. Creamer, Strand Theatre, Chillicothe, Missouri. SAILOR MADE MAN (Assoc. Exhib). Harold Lloyd at his best in this picture; audience pleased. Lloyd a good puller here. Advertising: slide and posters. Patronage: small town. Attendance : full capacity. W. T. Edom, Dixie Theatre. Rosboro, Arkansas. DON'T GET PERSONAL. Here is a splendid comedy-drama that should please your patrons if they are not too critical It is clean, entertaining, and carries a good moral. The team work of Marie Prevost and T. Roy Barnes makes this more than an ordinary feature. Will stand extra advertising. Advertising: regular. Patronage: community. Kenneth W. Thompson, M. W. A. Hall, Hancock, Wisconsin. THE FOX. While this is a very good Western, it is far from being a Special. I promised a little too much on this. Be careful not to oversell it or you'll hear from your patrons as I did. Patronage : small town. Attendance: good. A. La Valla, Community Theatre, Bethel, Connecticut. THE FOX. This is truly a super-Western production. Harry Carey never fails to please our patrons and in this picture he has outdone himself. The fact that a genuine plot has the spectator in suspense 'till the clirna-x, distinguishes this as a masterpiece in the motion picture realm. Patronage : very best. Attendance : good. Kenneth W. Thompson, M. W. A. Theatre, Hancock, Wisconsin. LONG CHANCE. Good program picture. All of the Winning Nine have been good. Patronage: small town. Attendance: good. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin. PLAYING WITH FIRE. A genuine knock out. This little star (Gladys Walton) knocks 'em for a home run every time. I am strong for Universal; its prices are fair, prints good, pictures average good. Advertising: usual. Patronage: small town. Attendance: fair. A. L. Middleton, Grand Theatre, De Queen, Arkansas. RED COURAGE. Hoot always brings in the bacon for me and pleases mv audience. Advertising: nothing special. Patronage: small town. Attendance : good. R. S. Moore, Gem Theatre, Snyder, Oklahoma. THE STORM. This one came here with a fine reputation and went away with a better one. It is all picture; interesting all the way. Gave splendid satisfaction to all. Forest fire scene vividly realistic. We know, because we have seen them burning. Advertising: regular. Patronage: small town. Attendance: big. H. S. Mitchell, Opera House, Windsor, Nova Scotia, Canada. SHATTERED DREAMS. In our estimation Miss Du Pont is very pleasing to look at, but a star will have to have other good qualities to be a drawing card with us. Although this is not such a terribly bad picture, neither is it a very good one. Don't promise your patrons very much if you play it. Patronage: comnriunity. Attendance: just fair, and glad of it. Kenneth W. Thompson, M. W. A. Hall, Hancock, Wisconsin. THE TRAP. A program picture with one punch near the end; otherwise rather draggy. But Lon Chaney does fine work. Advertising: regular. Patronage: average. Attendance: fair. Thos. K. Lancaster, Apollo Theatre, Gloucester, New Jersey. WILD HONEY. A fair picture, but business always slumps when a Dean regular picture comes to this theatre. Advertising: newspapers, three ones, slide, photos. Patronage: local. Attendance: not good. Ernest M. Cowles, Orpheum Theatre, Pelican Rapids, Minnesota. Vitagraph RECEIVED PAYMENT. A good program picture. Miss Griffith, an Arkansas girl, has a large following here. Advertising: usual. Patronage : mixed. Attendance: good. E. W. Collins, Grand Theatre, Jonesboro, Arkansas. RECEIVED PAYMENT. Very clever picture and well acted. Miss Griffith is getting to be popular here. Advertising: lobby, newspaper. Patronage: mixed. Attendance: fair. O. W. Harris, St. Denis Theatre, Sapulpa, Oklahoma. SHEIK'S WIFE. The American people do not care for foreign made pictures, therefore we lost money on this one although the story was very good. G. K. Nenes, Liberty Theatre, Miami, Arizona. TOO MUCH BUSINESS. A very good comedy with a very good picture cast and unfortunately a cast that had very little pull here outside of Tully Marshall: but if you Fill In Tear Out Send Along Every report you send helps some exhibitor in his booking of pictures. Be fair to the picture and fair to your fellow exhibitor. Make your report a dependable booking tip and send it now to MOVING PICTURE WORLD, 516 Fifth Avenue, New York. Title Star Producer Your own report Advertising Angles Size of Town Name Type you draw from Theatre Attendance City State