The Moving picture world (November 1922-December 1922)

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cember 23, 1922 MOVING PICTURE WORLD iMeans "Ease at the Movies") IT'S A BUSINESS PROPOSITION The Mov-Ezy theatre chairs have a direct effect upon the receipts of the box office. It's a business proposition. They give theatres where they are installed something that their rivals haven't — chairs that really mean "Ease at the Movies." * Every Mov-Ezy is a comfortable, luxurious, individual chair with the added feature — and this is patented in the United States and foreign countries — the ability to be turned to either side to allow people to pass along the rows, without the occupant getting up. Send for beautifully illustrated catalogue and learn what the Mov-Ezy will do for you. Josiah Partridge & Sons Company, Inc. 529-541 MARBRIDGE BUILDING 47 WEST 34TH STREET, NEW YORK Show Room Sale* Office Direct from the NeW York Strand is a guarantee of the quality of the moving picture to be displayed in other towns and cities. As in pictures, so likewise in equipment, the Strand sets a standard excellea by none. And of course the New York Strand is equipped on every floor with DIXIE CUP PBINNY VENDING MACHINES From opening time to closing these machines bring In a steady revenue. They do so only because the public thoroughly appreciates the service. Jndividval Drinking Qjp Qmpany Jno Original makers of the paper cup EASTON. PENNA. 'ITH BRANCHES AT I NEW YORK i CLEVELAND PHILADELPHIA BALTIMORE CHICAGO LOS ANGELBfl Perfect Film Projection Insures a Full Theater No part of your equipment costs so little for initial expense and practically nothing for maintenance as the Projection Lens — yet it is the most important factor in producing a perfect picture on the screen, and perfect pictures insure a crowded theater. It is to your decided advantage to use — GUNDLACH PROJECTION LENSES The finest lenses that optical science has produced. Outstanding features of Radiant Lenses are — Critical definition Flatness of field Brilliancy of image and illumination Uniformity of quality Radiant Projection Lenses are particularly adaptable for Mazda light source. Order Radiant Projection Lenses from your dealer on approval — Give them the hardest tests you can think of — then, if you are not completely satisfied — return them. Descriptive /older buill be senl on request GUNDLACH-MANHATTAN OPTICAL COMPANY 808 Clinton Ave. South Rochester, N. Y. Makers of photographic lenses, Korrnia Cameras Binoculars and Microscopes Operators — Send for our booklet of information about Projection Lenses