The Moving picture world (November 1922-December 1922)

790 MOVING PICTURE WORLD December 23, 192 For Better Projection — Better Definition — Flatter Field — Greater Contrasts — Brilliant Illumination. BAUSCH & LOMB CINEPHOR The New Projection Lens Write for interesting literature BAUSCH & LOMB OPTICAL CO. St. Paul Street, Rochester, N. Y. Washington Chicago San Francisco London Leading American Makers of Photographic Lenses, Microscopes, Projection Apparatus ( Ba'jopticons) , Stereo-Prism Binoculars, Telescopes, Magnifiers, Automobile Lenses and Other High-Orade Optical Products. DO YOU KNOW THE MEANING OF Fast That U the name of a new Projecting Reel that will give yon these Gaaranteed Adrantagea — I Speed and eaBe of attaching film to reel — a' patan ted ■prlnc allows Juit two fingers of one hand to firmly faaten film end — at once — (juIcklT — no blind trrlnc I Speed In patchinr breaka — a superior steel and a dosign tliat came from studying your problems. I IhirablUty — In the greatest flegree, because It Is a sclentlfloally tested construction. 1 Tnis running — always. Patent Pendlnc Wfcy not drop us a card and tell ub Ifs up to us to "show" yout It will be a very friendly part of your permanent equipment. ADDRESS FRANK MOSSBERG CO. p. O. Box 420 ATTLEBORO, MASS., U. S. A. And besides — Four-cylinder powered, the Universal Electric Plant produces a steady flow of current — insures a clean, satisfying picture always. It is economical, quietideal for the exhibition. And besides — a Universal guarantees uninterrupted service. No worry about power line trouble — no box office losses — no varying intensity of light to jeopardize the good-will of your audience. ' More Universal Electric Plants are used by theatres, traveling shows and circuses than any other kind. Why not put your lighting problem up to our engineers? Today! UNIVERSAL MOTOR COMPANY 15 Ceape Street Oshkosh, Wis. Four Cylinder Electric Plant EVEKy EXHISITOK thould have a copy of the catalog,' ' The fobver Be hind the Screen," Write today for your copy . fio obligation. INDUSTRIAL PHOTOGRAPHY The American Film Company has established an enviable reputation during the last twelve years for the finest quality of photography — both in theatrical and non-theatrical work. American-made productions are outstandingly better in lighting, clearness and brilliancy. We can take care of any photographic requirements you may have, whether it be the making of motion picture negatives, positives, tinting, toning, editorial work and so forth. We also make still negatives and positive prints. OrdinJiry film reduced to American Standard Safety Siae. (Abaolntely fireproof film paaacd hj all fire underwritera.) We have a film printing capacity of one million feet weekly. American Film Co., Inc., Laboratories £231 Broadway, Chicago, IlL Ijmiam, Eajrha4 ■ wil a. HatchlassM. Prw. American 10 Points: 1 <IUALITV. PrioU known Nr brilliancy and ci«ames«. Exp«rt staff, tralnad by years of ax* psrisnce, aasures klgbsat quality prints obtainable. 2 REPUTATION. Cainad In 1« years of •xp«risnco. •—RESPONSIBILITY. A concm €i strong financial standing. 4— LOCATION. In the praper gmgraphical location, assuriag quick dsllvary anywhere. 5— EQUIPMENT. All o< the mast modem obtainable. •—CLEANLINESS. Within twa blocks of Lake Micliifan. Away from dirt and dust. 7— SAFETY. Plant approrad by aty at Chicago and Board of Fire Underwriters. (-PROMPTNESS. Accustnoud to sarva axactln^ raqulraanaata. •-PRICES. RaasosiabU and com patidra. 1^-GUARANTEE5. Wrfta far our (uarantM c4 qaallF