The Moving picture world (November 1922-December 1922)

Record Details:

Title:
The Moving picture world
Date:
November 1922-December 1922
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
000616
Language:
English
Subjects:
Motion pictures, Motion picture industry
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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824 MOVING PICTURE WORLD December 30. 19J Trade Paper Facts There is only one answer to an A. B. C. Audit. And that answer is — annther A. B. C. Audit. Any other answer is either Good Salesmanship— or just plain Bunk. * * * You wouldn't buy a blooded animal without examining his pedigree. You wouldn't buy a pig — if he were offered to you in a black bag. You wouldn't buy any goods of any salesman if the salesman himself showed a lack of confidence in his product. The publisher with confidence in his publication and its circulation has one way to show it — the A. B. C. Audit. The publisher without faith in his circulation has one fear — the A. B. C. Audit. Two motion picture trade publications have the courage to submit to an A. B. C. Audit and to present the figures to you. * * * There are no ifs, ands, or buts about it. There is only one answer to an A. B. G Audit — that is another A. B. C. Audit. Any other answer is either Good Salesmanship— or just plain BUNK. Robert E. Welsh