The Moving picture world (November 1922-December 1922)

Urn for 19^^ JANUARY Will Hays, in speech before the APRIL Ditto first paragraph January, Feb lowa Society of Los Angeles, declares that every day the picture industry is growing better and better in every way. Loud rumblings in the neighborhood of Albany, N. Y., followed by appearance in Help Wanted Columns of three ads signed "Ex-Censor." Continued zero weather lays magnates low with epidemic of "mysterious trips to Los Angeles." Four sales managers decide to look over the Atlanta territory. All box office records at the Capitol, Rialto, Rivoli, and Strand, were broken to smithereens only four times. Each. FEBRUARY -Will Hays, in a speech before the Assistant Property Men's Association, of Jacksonville, Fla., d^lares that every day the picture industry is growing better and better in every way. Twenty film magnates suddenly recall the February of the "flu" year. Twenty panic-stricken film magnates hurriedly take up Doc. Coue. Joe Glook, prominent executive, announces new ong run record — "Only a Mother Could Love Her" 3eing first picture in history to play Dannenburgh, Nevada, for two consecutive performances. Matilee and evening. New advertising manager makes alarming discovry that newspapers give pages of space to baseball, vhich does not advertise and interests men only, vith scant treatment for motion pictures — big advertisers with millions of followers. Consternation n newspaper circles over the discovery. All cash receipts records at the Capitol, Rialto, iivoli, and Strand, were smashed to pieces only four imes. Each. MARCH Will Hays, in speech before the Jtep-Fathers Club of Oskaloosa, declares that every ay the picture industry is growing better and better n every way. Trade paper editors get their wires crossed and .11 run their annual "Percentage" editorial the same v^eek. Frantic editors trying to cover up slip a cog and 11 follow the next week with their annual editorial n "Censorship." Editors come clean and in closing week of month elect one of their number to write four editorials n "Cooperation and Confidence." Ditto last paragraph January and February foreast. ruary and March prognostications. Ditto last paragraph January and February. '\ Milton Mix, prominent film magnate, in exclusive interview for Moving Picture World, declares that "the story is the thing." Milton Mix, prominent film magnate, in interview exclusively granted to Motion Picture News, an-^ nounces that "exploitation is the answer." Milton Mix, P.F.M., in exclusive interview secured at great pains by Exhibitors Trade Review, declares "The star is the cure for all box office ills." Milton Mix, P.F.M., etc., ad lib., for Exhibitors Herald, says, "Let's have less Bunk in the trade papers." Jack Whoozis, press agent for Milton Mix, dropi dead at shock of having his salary raised. MAY— JUNE— JULY— AUGUST Ninety four and a half pictures advertised in trade papers with slogan, "Here's the wallop that will break the back of the summer slump!" Fourteen thousand exhibitors, twenty magnates, and ten thousand assorted payroll decorators, decide that the picture business has gone to the dogs. Somebody thinks up a new alibi for a trip to Europe and twenty magnates book passage. Twenty sales managers take up fancy diving in order to keep up — or down — with the weekly collection figures. Heat wave breaks and picture business comes back from the dogs. SEPTEMBER Never before in the history of the motion picture industry were so many big, super, marvelous productions put forth by so many companies. The exhibitors don't know what to do about it. Authoritative Wall Street rumor rumors that fifteen leading film companies are going to merge and that the new gigantic combine will employ J. P. Morgan as general manager of the Poster Department. Authoritative Wall Street rumor authoritatively denied. Picture business continues to grow better and better in every way. Not a week passes without four Broadway box office records being broken, smashed, and busted. OCTOBER — NOVEMBER — DECEMBER Ditto, ditto, ditto, ditto.