The Moving picture world (November 1922-December 1922)

STRATGHTfrom M SHOULDER REPORTS ADepaflTment for. The Information of exhibiTok^ EDITED BY A. VAN BUREN POWELL American Releasing SISTERS. Very good. 1 was indeed surpnsid. Patrons voicid their approval. Mrs. .1. B. Travellf, Elite Theatre. Placerville, California. Associated Exhibitors WHAT WOMEN WILL DO. I hope every exhibitor who reads this will book this picture, for I think any producer that releases one like this, at no extra price, merits support. The grip of "The Miracle Man" paired out with the excellent work of Anna Q. Nilssen, backed up by the cast in general — what's the use !— book it. Advertising: one sheets. Patronage: mill help. .\ttcndance: good. Howard James, Union Theatre, Voluntown, Connecticut. WHEN THE DEVIL DRIVES. Just ran iny second Leah Baird feature. These pictures sure surprised nie — we held this over lor Monday and did almost as much as Saturday. Tliese, and Harold Lloyds, are proving better than those of another company for drawing crowds here; but Florence Vidor is kind of weak yet. L. N. Harding, Strand Theatre (family patronage), Mackinac. California. F. B. O. BILLY JIM. A good, clean Western that is fairly entertaining and which pleased about 90 per cent. Fred Stone a good actor, but he ought to be starred in pictures with action more rapidly moving than this one. Will fill in as an excellent program feature. .Advertising: ones, threes, slide, mat slide. Patronage: small town. Attendance: fair. C. C. Johnson, .A-Muse-U Theatre, Melville, Louisiana. IN THE NAME OF THE LAW. This picture has more age on it than what we usually run, but the reports on it did the selling; to say we were disappointed is to put it mildly. For us, it is just an average "soppy"' emoting picture, too much footage is given to the sympathy working stage business and too little action for those recently educated audiences. Very mediocre production for a first-run house. Patronage : country town. .Attendance : poor. Columbia Theatre, Columbia City, Indiana. MY DAD. Only a fair picture. Didn't go over; soinething lacking. Nothing to rave about. Advertising: newspaper, lobby, slide, cards. Patronage: family. Attendance: fair. William Brill, Rialto Theatre, .•\kron, Ohio. UNDERSTUDY. The best Hoyt-like comedy we have caught Doris May in. Otis Harlan at his best, .'\dvertising : regular. Patronage : average. .Attendance : good. Thos. K. Lancaster, Apollo Theatre, Gloucester, New Jersey. UP AND AT 'EM. With Doris May, the picture enjoyed good business. William Noble, Empress Theatre, Oklahoma City, Oklahoma. First National CHILD .THOU GAVEST ME. A good Sincere exhibitors are sending these tips to help you book your show. Their reports are printed without fear or favor. If a picture is good, bad or ordinary, yoa will find it out here. Turn about is fair play; let these exhibitors guide your bookings, and in turn let's hear from yon. audience picture. The kid is wonderful. Worthy of a showing in any theatre. Book it; it will make good for you. Advertising' sizeable campaign. Patronage : high-class. Attendance: good. E. W. Collins. Grand Theatre, Jonesboro, Arkansas. EAST IS WEST. The very best picture we have had this season. Advanced prices, extended the run, and turned away hundreds. .-Xdvcrtising : newspaper ads. doubled. -Attendance : excellent. J. A. Flournoy, Criterion Theatre, Macon, Georgia. ETERNAL FLAME. A very good picture, but failed to draw in our town, as conditions are bad here at present. Advertising: newspaper, lobby, heralds, 2,000 letters mailed. Patronage; very best. Attendance: fair. J. Solomon, Bijou Theatre, Clarksburg, West Virginia. GIRL IN THE TAXI. Very good comedydrama which pleased everybody. First National giving us good pictures. -Advertising: ones, threes, photos, papers. Patronage ; small town. Attendance : good. Tom Marksby, Opera House, Blenheim, Ontario, Canada. HURRICANE'S GAL. This, as a picture, 100 per cent., but that means, nothing ; the name killed it for me. The class of people I play to would not come out. A splendid production, but would not draw on a two days' run. Lost money, in fact. Advertising: ones, threes, sixes, twenty-four, heralds, etc. Patronage : neighborhood. Attendance: poor. W. E. El'-cin, Temple Theatre, Aberdeen, Mississippi. MASTER MIND. .A very interesting plot. Ofifers an opportunity for an excellent guessing contest. F"ind the moral! Just an average program picture. Advertising: usual billboard and lobby. Prices: ten and thirty cents. Patronage : neighborhood. Attendance: poor. H. L. Wharton, Orpheum Theatre, Glasgow, Montana. MY BOY. It's one that will get them all. I liked it; my people liked it; so will you. -Advertising: usual. Patronage: general. Attendance: good. T. J. Hickes, Liberty Theatre, Saxton, Pennsylvania. OLD DAD. With Mildred Harris. This is an old picture, with many return dates, nevertheless a very good one and still full of good drawing power. Patronage: general. William Noble, New Folly Theatre, Oklahoma City, Oklahoma. ONE CLEAR CALL. Very good picture ; very good business. Advertising: like a show. Patronage : family. Jack HoeflFler. Orpheum Theatre, Quinry, Illinois. PECK'S BAD BOY. .\ good picture. Clean, wholesome fun. \o complaints in any way. Brought out the crowd. Advertising: posters, usual. Patronage: rural. .Attendance: good. B. -A. Aughinbaugh, Community Theatre, Lewistown, Ohio. ROSARY. The name leads one to think it a religious story, and while it has religious characters, it is really a good melodrama, pretty well done. It brought big business for me, and a great many not regulars. Ben L. Morris, Temple Theatre, Rellaire, Ohio. SKIN DEEP. We put this on as a benefit for the .American Legion, and they didn't manage to sell enough tickets to pay for the cost of printing. For some reason Ince's pictures always lose money for me. Fair picture only. Advertising: played up as .American Legion benefit. Patronage: small town. Attendance: poor. W. Ray Erne, Rialto Theatre, Charlotte, Michigan. SKY PILOT. Really a picture that's in a class all by itself. Its got a moral, and it's put over with a punch. Had lots of compliments on this one. It'll make new patrons. .Advertising: extra billboard, heralds, mailing list. Patronage : small town. .Attendance : good. Majestic Theatre, Greenheld, Tennessee. SMILIN' THROUGH. I can truthfully say that this was considered one of the best pictures of the year. Pleased 100 per cent. — many saw it twice, and all well satisfied, William Noble, New Folly Theatre, Oklahoma City, Oklahoma. SONG OF LIFE. Entirely too "sobby" lor here ; a hard luck story all the way through that did not please my invalid patrons — they have their own troubles. Advertising: usual. Patronage: health seekers and tourists. -Attendance: poor. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. SONNY. One of the best features we have shown in a long time. Everyone was pleased. Deserved a better house. -Advertising: regular. Patronage: mixed. Attendance: fair. I'Ved .S. Widenor, Opera House, Belvidere, New Jersey. STRANGER THAN FICTION. Only fair. Story cannot be easily followed. Advertising: usual, posters and photos. Patronage: small town. Attendance: good. Dr. J. E. Guibord, National Theatre, Grand Mere, Quebec. Canada. TOL'ABLE DAVID. I cannot praise this picture too highly. Patrons talked about it; said it was a beautiful picture. Advertising: six, three, one, slide. Patronage: all classes. -Attendance: good. Stephen G. Brenner, Eagle Theatre. Baltimore, Maryland. TROUBLE. Good picture, but not as good as "My Boy." .Advertising: usual. Patronage: small town. Attendance: good. G. H. Jenkinson, Victor Theatre, Minocqua, Wisconsin. TROUBLE. Jackie can act like a veteran. This picture pleased old and young. No end of pleasing comments. .Advertising; doubled billboard and press space. Patronage : general. -Attendance: light, but not picture's fault. H. J. Longaker. Howard .Theatre, .Alexandria, Minnesota,