The Moving picture world (November 1922-December 1922)
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870
MOVING PICT U R E W O RLD
December 30, 1922
vertising: two ones, three, photos, two papers, slide. Patronage : family. Attendance : good. E. T. Diinlap, Dunlap Theatre, Hawarden, Iowa.
GREEN FLAME. With Warren Kerrigan, this one failed to please, as picture is too old and people have forgotten who J. Warren Kerrigan is. Hope that friend Jack H. Hooks, of Thomas. 0<lahoma, is now satisfied that all is not gold that glitters. William Noble, Broadway Theatre, Oklahoma City, Oklahoma.
HEADLESS HORSEMAN. This is a splendid piece of work. Will Rogers certainly makes an A-1 Ichabod Crane. Plenty of fun. action, and a classic of a real classic. Advertising: posters, mail. Patronage: rural. Attendance: good. B. A. Aughinbaugh. Community Theatre, Lewistown, Ohio.
JANE EYRE. Not a very good story, but is one of the best pictures ever run in my theatre on account of the acting and sets, which are wonderful. Rialto Theatre, Nelson, Nebraska.
Metro
BROADWAY ROSE. Very good; better than "Peacock Alley." She always pleases. Main thing, get it at a live-and-let-live price. Advertising: special lobby, and usual advertising, heralds. Patronage : country town. Attendance: good. H. V. Harvey, Palace Theatre, Dixon, California.
BURNING DAYLIGHT. Jack London's name pulled them in on this. A number of patrons told mc it didn't follow the book very closely. Patronage : small town. Attendance : good. W. E. Tragsdorf, Trag's Theatre, Neillsville, Wisconsin.
FASCINATION. A great picture, splendidly played, with Mae Murray. Very pleasing to the large audiences that saw it. William Noble, New Folly Theatre, Oklahoma City, Oklahoma.
FASCINATION. .\ showman's picture that contains every necessary ingredient for drawing and pleasing the people. Paid rather high for it, but Tt did pretty well, and we were satisfied. Rcconmicnd it highly if your public likes splendor and brilliancy. Advertising: enlarged campaign. Patronage: high-class. Attendance: good. E. W. Collins, Grand Theatre, Jonesboro, Arkansas.
FIVE DOLLAR BABY. A very poor Dana picture. Not at all what it's put up to be. Just an ordinary program picture. Patrons disappointed. Advertising: ones, threes, six, photos, newspaper. Patronage : mixed. .Attendance: fair. Jack Jones, Cozy Theatre, Shawnee, Oklahoma.
LITTLE EVA ASCENDS. Excellent Barnstorming story that went over with a bang. Audiences delighted. Lots of good, solid laughs. Advertising: regular. Patronage: average. .Attendance: good. Thos. K. Lancaster, Apollo Theatre, Gloucester, New Jersey.
PUPPETS OF FATE. An excellent program picture. Advertising : regular. Patronage: resort. Attendance: fair. Holeman & Shaw, .Auditorium Theatre, Dawson Springs, Kentucky.
Paramount
AT THE END OF THE WORLD. One
of the best we have sliown. Betty Compson is quite a favorite with my patrons. Advertising: sixes, threes, ones. Patronage: resort. Attendance: good. J. H. Holeman, .Auditorium Theatre, Dawson Springs, Kentucky.
BLOOD AND SAND. Too much \'alentino. It would have been good with any other star. Brought the crowds, but people
A Double Letter
Dear Van:
It may interest you to know I found in my mail the following note:
"Thos. L. Haynes, Dear Sir;
Your letter in Straight from the Shoulder in Moving Picture World of November eighteenth was read by us with great interest. This department is certainly very valuable and we don't see how any live exhibitor can get along without it. Sincerely,
C. M. LYNCH, HARRIS & LYNCH. Gem Theatre, Peoria, III." Very truly yours, THOS. L. HAYNES, Old Lyme Amusement Co., Old Lyme, Conn.
A letter within a letter that shows how Straight from the Shoulder is promoting good fellowship between exhibitors who count.
disappointed. Altogether too long. Advertising: house organ, lobby, newspaper, billboards. Patronage : mixed. .Attendance : good. L. .A. Hoover, Gem Theatre, Durango. Colorado.
BONNIE BRIER BUSH. Rather well below average. .Advertising : usual. Patronage: neighborhood. .Attendance: very poor. Royal Theatre, Reading, Pennsylvania.
BURNING SANDS. Did not do the business it ^houId. by half, although picture was well li etl, I blame it to non -pulling of stars. .Advertising: a little of everything. Patronage : small town. Attendance : fair. W. Ray Erne. Rialto Theatre, Charlotte, Michigan.
BURNING SANDS. For me, better than "The Sheik," with a cast that can act. Havvley not much, but Sills and Logan good. .\dvcrtising : usual. Patronage: small town. .\ttendance: average. Marsden & Noble, Noble Theatre, Marshfield, Oregon.
CALL OF THE NORTH. Film was in such poor condition that I don't know whether it was any good or not. I know we got credit for running it too fast when most of the picture had been cut away. Advertising: posters and slide. Patronage: neighborhood. -Attendance : fair. W. E. Elkin, Temple Theatre, Aberdeen, Mississippi.
CAPPY RICKS. Meighan is indeed "the yood luck star." Story fine. This one should please ninety-five per cent. .Advertising: regular. Patronage : general. Attendance: fair. Jno. W. Creamer, Strand Theatre. Chillicothe, Missouri.
FOOTLIGHTS. Very good and pleased a large audience. Elsie Ferguson does good work in this. Advertising: regular. Patronage: general. .Attendance: good. Jno. W. Creamer, Strand Theatre, Chillicothe, Missouri.
GAME CHICKEN. A very good picture and will please most any audience. Thos. L. Haynes, Town Hall, Old Lyme, Connecticut.
GETRICH -QUICK WALLINGFORD.
(jQod picture. Clcxcr acting. Well li'.cd by patrons. .Attendance: fair. Royal Theatre, Reading, Pennsylvania.
HER HUSBAND'S TRADEMARK. Here is a picture that is good. It is exceptionally clean, has a good story, good action, good scenery. Advertising: ncw^spapers, ones, slide and posters. Patronage : local. .Attendance : good. Ernest M. Cowles, Orpheum Theatre, Pelican Rapids, Minnesota.
WORLD'S CHAMPION. Rather belated showing, but picture drew well. Reid not very good; support made the picture. Advertise good; you won't lose. Advertising: billboard, lobby, program. Patronage : mixed. .Attendance : good. L. A. Hoover, Gem Theatre, Durango, Colorado.
YOUNG RAJAH. If you have to pay a big price for this — look out! It disappoints as did "Blood and Sand." We played day and date with Detroit, but to no avail. Advertising: heavy. Patronage: small town. .Attendance : poor — lost money. W. Ray Erne, Rialto Theatre, Charlotte, Michigan.
Selznick
PROPHET'S PARADISE. For me, picture rotten all through; film badly cut. Advertising: usual. Patronage: general. Attendance: good. T. J. Hickes, Liberty The atre, Saxton, Pennsylvania.
REPORTED MISSING. Picture good; for me nothing special. If you can get n at a right price, buy, and your avera^j. patrons will be pleased. Do not advertisi as special — it is not I Have had two and three-reel comedies that went over better .Advertising: special. Patronage: small town. .Attendance : good. W. F. Peas< Centennial Theatre, Lowell, Wisconsin.
SAFETY CURTAIN. Splendid picturt .A revival that tells the tale of "why" Norni:i is so popular. These pictures are worth what these people ask; they don't try to rol> you. .Advertising: regular. Patronagi : small town. .Attendance: good. Majestii Theatre, Greenfield, Tennessee.
United Artists
LOVE FLOWER. .A very good picture, with special cast, and one which pleased William Noble, Folly Theatre, Oklahoni.i City, Oklahoma.
RULING PASSION. Not a heavy puller, but a great picture. All should run it. Advertising: regular. Patronage: family. Attendan.ce: fair. R. J. Relf, Star Theatre, Decorah, Iowa.
Universal
AFRAID TO FIGHT. One of the best I ever saw of Nagel. A good picture to boost. Advertising: lobby and daily papers. Attendance: good. H. R. Workman, Coliseun; Theatre, Marseilles, Illinois.
AT LARGE. With Tom Santschi, a very good picture with very good business prevailing. William Noble, Majestic Theatre. Oklahoma City, Oklahoma.
BEAR CAT. One of the best Westerns we've shown. First, the story is good, and second, Hoot is a likeable cuss, a combination Chas. Ray and Tom Mix. I'd class it as extra good. Advertising: regular. Patronage : small town. Attendance : good. Majestic Theatre, Greenfield, Tennessee.
SCRAPPER. For me, a fine "lemon." Certainly not what we expected after reading exhibitors' reports. No plot, no acting Fight O. K., but that was all. Too improbable. Advertising : good. Patronage : village and country. Attendance s f^ir. Lindrud & Guettinger, Cochrane Theatre, Cochrane. Wisconsin.
TOP O' THE MORNING. One of the
nicest little program pictures released. Star fine: direction excellent. .Ndvertising : firdinary. Patronage: general. Attendance: fair. H. J. Longaker, Goward Theatre, -Xlcxandria, Minnesota.
TRAP. Very good subject, but failed to please all. Only a few liked it. Chanev does wonderful acting and the scerwry is good. Advertising: two threes, one six, ifour ones, hf raids, mailing list. Patronage: smalt