The Moving picture world (March 1923-April 1923)

842 MOVING PICTURE WORLD April 21, 1923 Here Are Some Late Ones PLUNDER (Pathe-Serial). One of the best serial* we have ever played. We are on the fifth chapter and it is going over big so far. Work of the star is excellent. Pleases all that get to see ■t. G. D. Hughes, Liberty Theatre, Heavener, Oklahoma. HEARTS AFLAME (Metro-A. Q. Nilsson). A crashing, thundering drama with a forest fire so real you hear the flames roar and the thud of falling trees, and see the heart beat of the wild animals fleeing from the red monster pursuing them. Never in the annals of screen history have we sat through such a conflagration as was caught by the cameraman who shot "Hearts Aflame," which is truly a masterpiece. William Noble, Criterion Theatre, Oklahoma City, Oklahoma. ONLY A SHOP GIRL (C. B. C). Opened on a Monday and turned them away after a four-day run. Wonderful box office attraction that will please your patrons. Al Dobbs, Empire Theatre, Milwaukee, Wisconsin. THORNS AND ORANGE BLOSSOMS (Preferred). One of the most beautiful pictures of the season. Did twice as much as we did with "Dangerous Age." Al Dobbs, Empire Theatre, Milwaukee, Wisconsin. NINETY AND NINE (Vitagraph). A real business getter; advertise big; you cannot go wrong as it is a splendid production with plenty of thrills and good plot. Robt. Strube, Sun Theatre, Louisville, Kentucky. Billie Dove. Can't say much for this onejust an ordinary subject dealing with stage life. You can use your own judgment. Used regular advertising. .Attendance fair. Town of 8,000. Draw working element. Admission 10-30. E. E. Bair, State Theatre, Uhrichsvflle, Ohio. Paramount ALIAS JULIUS CAESAR. (6,131 feet). Star, Charles Ray. The worst "piece of cheese" we ever had. Charles Ray and Katherine McDonald should make pictures for (China). They have no drawing power whatsoever. Patrons complain. Patrons will stay out if we ever show such pictures as "Barnstormer," "White Shoulders" and "Alias Julius Caesar." Used twenty-fours, sixes, three, ones, photo, window cards. Attendance poorer than other days. Dra'v very good class. The same goes for the "Barnstormer." (5,300 feet.) Victor D. Stamatis, Throop Theatre, Brooklyn, New York. BACHELOR DADDY. (6,229 feet). Star, Thomas Meighan. Good picture. Better than the average. Considerable comedy stuff. Used newspaper, three-sheet and and three and one sheets, photos, slide, heralds. Attendance good. Town of 1,200. Draw town and country class. Admission 10-25. Ernest M. Cowles, Orpheum Theatre, Pelican Rapids, Minnesota. BACHELOR DADDY. (6,229 feet). Star, Thomas Meighan. Excellent picture; pleased 100 per cent. Attendance increased second night. Baby gave Meighan a close run for acting honors; however, this picture set Meighan in solid here. Used billboard, threes, ones, slide, lobby. Good attendance. Town of 2,500. Draw better class. W. P. Stone, Capitol Theatre, Asheboro, North Carolina. BACK HOME AND BROKE. (7,814 feet). Star, Thomas Meighan. Fine; this is a real picture both for the audience and the house; as many favorable comments as on "The Old Homestead." Arthur E. Hancock, Columbia Theatre, Columbia City, Indiana. BACK HOME AND BROKE. (7,814 feet). Star, Thomas Meighan. This picture enjoyed; pleased good business. While not a thriller, it will be found a winner of the public's opinion as one of the season's best bets. William Noble, Rialto Theatre, Oklahoma City, Oklahoma. BACK HOME AND BROKE. (7,814 feet). Star, Thomas Meighan. Has everything your audience and you wish for. Has 100 per cent entertaining value. A picture that pleases the masses who attend "movie shows." On eight reels, and it is not padded. Get out the ropes when you run it. City of Chicago, three million. Draw neighborhood and family class. Admission 10-22. Charles H. Ryan, Garfield Theatre, Madison street, Chicago, Illinois. BEAUTY SHOP. (6,536 feet). Star, Raymond Hitchcock. Fair picture, but did not please over fifty per cent. Used regular billboard and newspaper advertising for average attendance. Town of 7,500, drawing all classes. Admission 10-25. William H. Mayhew, Broadway Theatre, Cisco, Texas. BEAUTY'S WORTH. (6,751 feet). Star, Marion Davies. Better than we expected. The gowns and settings make it attractive to the women and the story is fair. Forrest Stanley does best work of any of the players. Miss Davies does about as well as usual and looks exceedingly attractive. Not a bad attraction for a house that caters to the "upper crust." Used rich staging. Star has some friends. Attendance good. Town of 14,000. Draw all classes. Admission 10-25. E. W. Collins, Grand Theatre, Jonesboro, Arkansas. BEHOLD MY WIFE. Stars, Milton Sills, Julienne Scott. Old but good. This is a fine picture, everyone liked it. Used ones, three, stills, newspaper, heralds, slide. R. N. Rounds, Scenic Theatre, Kadoka, South Dakota. BEYOND THE ROCKS. (6,740 feet). Stars, Gloria Swanson, Rodolph Valentino. Good picture, business very good, stars well liked here. Used newspaper, slides, heralds, ones and sixes. Attendance very good. Town of about 2,000. Draw city and country classes. Admission 10-25. E. H. Elkin, Palace Theatre, Hico, Texas. BONDED WOMAN. (7,178 feet). Star, Betty Compson. Opened big, dragged along and died out. Betty Compson must have just recovered from the flu when she played in this picture, looked sick to me. Some of the patrons doubted it was Miss Compson. Betty Compson has large following here but she did not increase her popularity on this; poor attendance due to Mucho Rain, which is worth five dollars a drop to the cattlemen. Town of 2,500, draw all classes. Admassion, 15-30, 25-50. Adolph Schutz, Liberty Theatre, Silver City, New Mexico. BORDERLAND. (5,405 feet). Stars, Milton Sills, Agnes Ayres. Artistic photography. Rest, for me, "bunk." Most certainly not a small town picture. Fell flat second night. Small town exhibitors, I would not buy it. Used regular advertising. Poor attendance. S. G. Harsh, Princess Theatre, Mapleton, Iowa. BOUGHT AND PAID FOR. (5,601 feet). Stars, Agnes Ayres, Jack Holt. Lots of nice comments on this one. It seemed to have pleased all and drew fairly well. Used ones, threes, sixes, photos, slide. Fair attendance. Neighborhood draw in town of 4,200. Ad They Get The World ALONE Moving Picture World is, I consider, so far superior that others are unnecessary. O. VERNON BECK, Starlight Theatre, 153 West 106th St., N. Y. City. Moving Picture World is the only paper I take. Subscriber since 1909. L. A. MILWAIN, Red Moon Theatre, Bardwell, Ky. mission 10-22. W. E. Elkin, Temple Theatre, .■\bcrdccn, Mississippi. BRIDE'S PLAY. (6,476 feet). Star, Marion Davies. Suggest this as a good one to book in small towns while "Knighthood" is being played in nearby cities, as this picture offers some wonderful scenes along this line. The star, as usual, is good. Would suggest that in advertising this picture you explain the meaning of "Bride's Play," as many here did not know what to expect. Picture pleased. Fair attendance. Town of 3,000; draw from all classes. Admission 1025. F. P. Werner, Queen Theatre, Trinity, Texas. BURNING SANDS. (6,909 feet). Stars, Milton Sills and Wanda Hawley. Just soso, the advertising on this is a lot of "bunk," the answer to "The Sheik" stuff (none of which I used) is just the ravings of a well paid press agent. I've been all through that game and know what it means. It is a fair picture, a shade above program, but such a slight shade it is barely perceptible, but of course it's one of the big ones according to the film selling "Demosthenes" and unless you buy this one right — you'll use the red ink plenty on your books. Patronage, health seekers and tourists. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. CAPPY RICKS. (5,962 feet). Star, Thomas Meighan. A good program picture, nothing more. Used lobby and daily paper. A. R. Workman, Coliseum Theatre, Marseilles, Illinois. CAPPY RICKS. (5,962 feet). Star, Thomas Meighan. Fairly good picture. Nothing to brag over. Attendance poor. B. A. Aughinbaugh, Community Theatre, Lewistown, Ohio. CLARENCE. (6,146 feet). Star, Wallace Reid. Fair picture, good drawing power. \yill please. Used story and star for advertising angles. Attendance good. Town of 4,100, draw all classes. Admission 10-25. L. A. Hoover, Gem Theatre, Durango, Colorado. CLARENCE. (6,146 feet). Star cast includes Wallace Reid, Agnes Ayres, May MacAvoy. A very fine picture and one that was universally liked here. You can "step on it" from a publicity standpoint; the picture merits it. I played this after Mr. Reid "went away" and did nice business. I personally recommend the film to every one. You may have some argument over the rental, but that's all in the game. Advertising angles, stars, the stage success, etc. Used heralds, mailing list, etc. Draw health seekers and tourists. Good attendance. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York.