The Moving picture world (March 1923-April 1923)

938 MOVING PICTURE WORLD April 28. 1923 IMPOSSIBLE MRS. BELLEW. (7,155 feet). Star, Gloria Swanson. Excellent; pleased, used it for Sunday School class benefit and more than made good. Usual advertising. Attendance fair. Town of about 17,000. Draw family class, .\dniission. 10-17 Matinee, 17-28 evening. J. M. Blanchard, Strand Theatre, Sunbury, Penn.sylvania. JAVA HEAD. (7,865 feet). Star cast includes Leatrice Joy and Jacqueline Logan. No pull. One of those high-priced productions that are perfect on paper and which you expect to do business on, but which falls flat. Leatrice Joy is superb in the lead; all others of the cast are splendid. But as a money maker, it simply isn't there. This is one of those kinds that some exhibitors say, "Play it if it does not make money ; it adds prestige to your house." Ever try paying film bills with the prestige you have acquired? Arthur E. Hancock, Columbia Theatre, Columbia City, Indiana. JAVA HEAD. (7,865 feet). Star cast. This one is good but too heavy for the average person. Will not draw at the box office. Used title and story for advertising. Attendance fair. Town of about 4,1(X). Draw mixed class. All nationalities. Admission 10-25. L. A. Hoover, Gem Theatre, Durango, Colorado. KICK IN. (7,074 feet). Stars, Betty Compson, Bert Lytell. A picture of the New York underworld. One of the best of its type we have ever shown. But the cold fact stands out that it is not a box office picture as the title suggests nothing to theatre goers. Advertising angles, poor. Attendance poor. Town of about 7,400. Draw better class. Admission 10-17-22-28. K. H. Sink, Wayne Theatre, Greenville, Ohio. KICK IN. (7,074 feet). Star, Betty Compson. Good crook picture. My people like it and paid to see it, even coming stronger second night. Used window cards and newspapers. Big attendance. Draw family trade in city of 17,000. Admission, matinee, 10-17; night, 17-28. J. M. Blanchard, Strand Theatre, Sunbury, Pennsylvania. LADIES MUST LIVE. (7,482 feet). Star, Betty Compson. A very good picture. Grownups thought it good but kids could not see it. Advertised with newspaper, posters. Good attendance. City of 12,000; draw all classes. Admission varies. Louis Pilosi, Pilosi's Theatre, Old Forge, Pennsylvania. MAN FROM HOME. (6,895 feet). Star, Thomas Meighan. Here is a real box office "bet" and we are surprised that Paramount did not charge a "special" price for the rental. Of course they did not know what they had until it had already been sold and included in the group. But go to it. It wdl appeal to the patrons because it's a modern, everyday subject. Used average advertising. Attendance good. Town of 7,100. Draw better class. K. H. Sink, Wayne Theatre, Greenville, Ohio. THE MAN WHO SAW TOMORROW. (6,993 feet). Star, Thomas Meighan. A very ordinary picture that did not please for us. Improbable story and seemed loosely thrown together. Cannot recommend it very highly. May get by with Meighan's friends. Used star for advertising angle. Attendance fair. Town of about 14,000. Draw merchants, clerks and farmers. Admission 10-25. E. W. Collins, Liberty Theatre, Jonesboro, Arkansas. OLD HOMESTEAD. (7,696 feet). Star, Theodore Roberts. A wonderful production that will bring out people that are not regular picture show patrons. The storm scene is one of the best ever filmed. Business only fair on account of cold, rainy weather. Used six, threes, ones, photos, heralds and newspaper. Town of about 2,000. Picture drew better class. James N. Fisher, Lyric Theatre, Versailles, Kentucky. Here Are Some Late Ones FURY (First Natl.-Barthelmess). A splendid sea story splendidly played to splendid business for entire week. William Noble, Empress Theatre, Oklahoma City, Oklahoma. MONEY, MONEY, MONEY (First Natl.-Katherine MacDonald). Thought this next to the best MacDonald picture I've run. Her last three pictures have been good. C. F. Kreighbaum, Paramount Theatre, Rochester, Indiana. FACE ON BARROOM FLOOR (FoxH. B. Walthall. Book it; you can't lose. One of the best Specials Fox has put out. Only five reels, but it is equal to lots of the other kind. B. F. TrammelU Moran Theatre, Moran, Texas. GARRISON'S FINISH (United ArtistsJack Pickford). Very good. Great horse race at finish pulled 'em out of their seats. AI Hamilton, Rialto Theatre, South Norwalk, Connecticut. OLD HOMESTEAD. (7,696 feet). Star, Theodore Roberts. Pleased 90%; splendid story that's sure to satisfy any type of audience. Attendance good. Small town. Draw general class. Admission 10-25. Dr. J. E. Guibord, National Theatre, Grand Mere, Quebec, Canada. THE ORDEAL. (4,592 feet). Star, Agnes Ayres. Good picture, but did not draw as well as expected, nevertheless those that did see it were well pleased. Used ones, photos, slide. Attendance fair. City of 250,000. Draw church community class. Admissioii 20-10. P. J. DelGrande, Parkland Theatre, Louisville, Kentucky. PINK GODS. (7,062 feet). Star cast. Just a fair picture rich in many ways, but Bebe Daniels sadly miscast. Attendance poor. Town of 1,600. High class patronage. .Admission 10-25 to 50. L. M. Zug, Rialto Theatre, Jerome, Idaho. PINK GODS. (7,062 feet). Star, Bebe Daniels. Unique subject, successfully treated; artistic embellishments; interesting throughout. Cast superb. Bebe Daniels' dramatic touch at finish excellent. Satisfy any audience. Good film. Reasonable rental. Boost the diamond element, boys. Diamonds, diamonds and more diamonds ! Good attendance, drawing average small town class in town of 3,000. H. G. Mitchell, Opera House, Windsor, Nova Scotia, Canada. PRINCE THERE WAS. (5,533 feet). Star, Thomas Meighan. A good picture, but not good enough for this star. Advertising slant is the star. Attendance fair. Regular s!nall town of 2,300. Matinee admission 1015, night 15-20. W. B. Aspley, Aspley Theatre, Glasgow, Kentucky. RENT FREE. (4,661 feet). Stars, Wallace Keid and Lila Lee. Very good. We never struck a poor Rcid picture yet. Used 11x14, posters, slides. Very good attendance. Mining village of 1,700 Admission 10-17. H. W. .\lathers, Morris Run Theatre, Morris Run, Pennsylvania. SINGED WINGS. (7,788 feet). Star, Bebe Daniels. If your people come in lo pass time it will suit them. If you have to play it don't go too strong on advertising. If not, use your judgment. F. M. Francis, Lincoln Theatre, Charleston, Illinois. SIREN CALL. (5,417 feet). Star, Dorothy Dalton. Star always good. Very fine picture. Everybody liked it fine. Leading man, David Powell, played well with Dalton. Used many posters. Had a full house. J. M. Vidinha, New Mill Theatre, Eleele, Hawaii. THE THIRD KISS. Star, Vivian Martin. A good picture which enjoj'ed, pleased. Good business. William Noble, Isis Theatre, Oklahoma City, Oklahoma. THIRTY DAYS. (7,788 feet). Star, Wallace Reid Reid's last picture is pretty fair. Nearly everybody has forgotten he's dead. Advertising slant, Reid's last picture, etc. Had good attendance. Draw mixed class, all nationalities, in town of 4,100. Admission 10-25. L. A. Hoover, Gem Theatre, Durango, Colorado. THRU A GLASS WINDOW. (4,490 feet). Star, May McAvoy. Just fair; quite a few walked out. Attendance poor. Town of 3,700. C. F. Kreighbaum, Paramount Theatre, Rochester, Indiana. TO HAVE AND TO HOLD. (5,000 feet). Star cast, Fitzmaurice production. Interesting picture that held audience from start to finish. . George Fitzmaurice seems to be a sure bet. Used throwaways. Mixed patronage. Attendance good. Al C. Werner, Royal Theatre, Reading, Pennsylvania. TO HAVE AND TO HOLD. (7,518 feet). Stars, Betty Compson, Bert Lytell. An excellent picture, liked by all. Acting very good. Did a fine business three days. Used newspapers, heralds. Draw neighborhood class. Very good attendance. March Burns, Family Theatre, Batavia, New York. TO HAVE AND TO HOLD. (7,518 feet). Stars, Betty Compson, Bert Lytell. A really great picture from all viewpoints. Good attendance. Draw general small town class. Admission 10-15. Dr. J. E. Guibord, National Theatre, Grand Mere, Quebec, Canada. TO HAVE AND TO HOLD. (7,518 feet). Stars, Betty Compson, Bert Lytell. A wonderful picture. Our patrons well pleased. It will do better after tire first few showings. Regular advertising gave good attendance. Draw home class in town of 5,(XX). Admission 10-28, war tax included. C. L. Laws, T. & D. Theatre, Watsonville, California. TOO MUCH WIFE.. Star, Wanda Hawky. A good program picture and one that was liked by our audiences. Draw the bctUr class. Thos. L. Haynes, Town Hall, Old l.ymc, Connecticut. TOP OF NEW YORK. <5,148 feet). Star, May McAvoy. One of the nicest little pictures you ever saw. We played in connection with Parent Teachers Association, and results were, all well pleased. Used heralds, ones, threes, photos, slide. Attendance good. Town of 4,200. Draw neighborhood class. Admission 10-22. W. E. Elkin, Temple Theatre, Aberdeen, Mississippi. TOP OF NEW YORK. (5,148 feet). Star, May McAvoy. They liked this here. Good holiday attraction and diflferent. Attendance fair. Family patronage. R. J. Relf, Star Theatre, Decorah, Iowa. TOP OF NEW YORK. (5,148 feet). Star, May MacAvoy. Only fair. Advertised with newspaper, billboards. Draw general type in town of 9,237. Admission 10-20-30. H. V. Smoots, Vine Theatre, Mt. Vernon, Ohio. UNDER THE LASH. (5,675 feet). Star, Gloria Swanson. Gloria usually good in anything, in my estimation. Newspaper and poster advertising gave good attendance. Draw all classes in city of 12,000. Admission varies. Louis Pilosi, Pilosi's Theatre, Old Forge, Pennsylvania. VALLEY OF SILENT MEN. (6,491 feet). Star, .Mma Rubens. This pleased them all, and is what I would call a one hundred per cent picture. The acting of Miss Rubens is great, but Lew Cody was miscast in this — can you imagine him as a Northwest .Mounted Policeman ? This is the only flaw